• Built out new Google Ads Campaigns utilizing proper account structure and best practices. • Conducted competitive keyword research, and implemented proper organization of ad groups, proper keyword match types, negative keywords, device segmentation, and ad extensions. • Audited existing Google Ads Campaigns to find problems and optimize performance. • Restructured ad groups, keywords, bids, and ad copy to adhere to Google's best practices. • Spoke to clients to understand their challenges, goals, unique selling proposition, market position, managed expectations, and created custom strategies.• Analyzed Matched Search Queries to discover new keyword ideas and find negative keywords to decrease irrelevant traffic. • Optimized bids, ad copy, and landing pages to improve overall campaign performance.• Conducted A/B Split Testing of Landing Pages to optimize conversions.• Used Analytics to Assess Visitor Behavior and Made Adjustments to Paid Campaigns • Optimized Landing Pages to improve Ad Quality Scores. • Captured leads with lead capture form and delivered regular emails to the leads.• On-site SEO Analysis of sites, checking for proper Title and H1 Tags, Meta Descriptions, Content and Keyword Density, Alt Image Text, & Response Codes.• Used SEMRush, Ahrefs, and Moz to research competitors' link profiles and organic SERP presence• Built out new keyword-focused content based on research, and optimized existing content to be keyword-focused. • Used Screaming Frog software to perform in-depth technical analysis of client websites, ensuring optimization of Title Tags, Images, and Site Structure.• Built SEO-optimized WordPress Websites. • Used Analytics to assess visitor data - decreased bounce rate and increased time on pages through on-site changes. • Applied Schema Markups to Websites for Enhanced Search Results• Advised clients on landing pages and funnel optimization, content creation, link-building strategies, and email marketing strategies.