Abdu Rahman Email & Phone Number

Delhi, India

New Delhi, Delhi, India

Noida, Uttar Pradesh, India

· Currently working for US & Canada client (Columbia) on Adobe Ad Cloud, Google & Bing platform.· Closely working with Account Managers & Stakeholders for all ad-hocs and recurring projects with overall campaign management alongside budget pacing.· Managing both internal and external stakeholders and direct communication with the clients to better optimize campaigns with new approaches and strategies.· Produced timely and accurate client marketing pieces, utilizing all checklist and with quality assurance.· Performed daily review and regulatory compliance daily to ensure established metrics are reached.

Gurugram, Haryana, India

· Managed brands within Singapore location, with a daily budget of SGD 30,000.· Managed and optimized Google Ads campaigns, resulting in a 30-35% increase in click-through rate (CTR) and a 20-25% decrease in cost per click (CPC) achieving a remarkable Cost Per Acquisition (CPA) of (SGD 1.7 from SGD 3.5) to efficiently acquire new customers and maximize ROI.· Create, track, and maintain performance for Google, Bing, SA 360, Apple Search Ads & Adobe Ad Cloud.· Track and monitor cost per acquisition (CPA) and lead volume across performance channels for better optimization.· Implemented A/B testing for landing pages, which improved conversion rates by 35% (A CR: 1.25% & B CR: 1.6%).· Developed bid management rules to automate paid search campaigns, generating more leads.· Managed a team of interns and other employees to implement digital campaigns & reporting using best practices.

Gurugram, Haryana

· Developing and managing digital marketing campaigns across Google ads and Facebook ads.· Strategically planning complete marketing funnel with a monthly budget of $100k+ and maintaining an average ROAS of 8x.· Day-to-day responsibility includes creation of ad copies & extensions, campaign & budget optimization, keyword research and reviewing account, keyword, audiences, creative, and more.· Some of the major platforms I am working on are google search and display network, shopping campaigns, smart campaigns, facebook ads manager, etc.· Working vigorously on new ads format such as Dynamic Search Ads, Youtube for action (YT4A) and Disocvery Ads to expand reach and improving quality traffic and targeting broad audiences which helps on increasing visibility and capturing high impression share.· Creating audience lists to be used in various campaigns, setting up ads account, and GTM tracking and conversion goals.· Analytically performs data-driven decisions by Google Analytics to improve user acquisition and user retention.· Measures the effectiveness of marketing strategies in terms of ROAS, traffic, CTR and conversion against goals of the business.· Generates reports on digital campaigns to demonstrate ROI and provide insights for strategies to utilize in the future.· In my current company I am handling Ad accounts of some major brand such as Bath&Body Works, Jack&Jones, Vero Moda, Aldo, etc with budget more than INR 3 lakhs/day or USD 4k/Day in total.· Managing newly joined marketing interns and associates in day to day basic job and help them grow.

Delhi, India

1. Currently running campaign Google Search Network and Google Display Network.2. Analysis of Google Analytics data to retarget warm potential audiences.3. Built lead generation campaign with performing A/B Testing.4. Optimizing Ads to get high optimization score (up to 97%) and good quality score (up to 8).5. Acquired 10% CTR and 3-3.2% conversion rate while managing all campaigns.6. Writing interesting Ad Copies, site links, call out extensions & other extensions, and also performing A/B testing on different variables one by one.7. Keywords Research to use throughout the company's website and marketing materials.8. Monitor daily performance metrics to understand different Ads strategy performance.

Mumbai, Maharashtra, India

· Conduct regular site surveillance on daily basis.· Monitoring and administering the QA/QC plan or program.· Maintained daily log of construction and inspection activities.· Prepared and maintained ITP, PQR & other quality related documents.· Coordinated loop and NDT procedures before and after mechanical clearance.· Closing the NCR's in co-ordination with Management Representative/QualityManager.· Recorded quantities of materials received or used during specified periods as per IMIR.· Responsible for weekly, monthly & quarterly analysis reports. Reports were created in Excel using various functions like V-Look ups, Pivot Table, etc.

Master Of Business Administration - Mba, Project Management

Bachelor Of Technology - Btech, Mechanical Engineering

12Th

Matriculation