Abdurrahman Robbani Email & Phone Number

Jakarta, Indonesia

One of perks working a dynamic retails start-ups that require employees to wear multiple hats. Hypefast provides a great opportunity to learn various aspects of the business. I've taken on the role of Deputy of Men Category while handling the Fashion and beauty Sales Channel. Managing local brands has not only honed my brand strategy skills but also allowed me to excel in the complexity of sales channel dynamics in the retail landscape.- Lead and manage a dynamic commercial team overseeing multiple brands, with a focus on driving profitability, strategic planning, and maintaining healthy cash flow.- Implement strategic initiatives that resulted in revenue growth, cost savings, and brand development. - Simultaneously managed the sales channel, encompassing all aspects of sales operations, channel development, and direct sales.- Lead the development and execution of sales strategies, both online and offline channels that resulted in sales achievement, budget-spending and channel expansion- Oversee the entire sales process, from lead generation to deal closure, ensuring a seamless and efficient operation.- Implement innovative channel development initiatives that enhanced market penetration and increased sales opportunities.- Collaborate with cross-functional teams to streamline sales processes, improve efficiency, and enhance customer satisfaction.

Jakarta, Jakarta, Indonesia

- Develop strategies and manage marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands- Assist product development, pricing, and new product launches as well as developing new business opportunities- Monitor market trends, research consumer markets, and competitors’ activities- Manage multi and concurrent projects in order to fulfill company objectives- Utilize social media through engaging content to achieve campaign target and revenue- Manage a team of the brand team working on brand initiatives- Measure the performance of all campaigns, and assess ROI and KPIs- Create a report from campaigns, product sales, and costTranslate the report into brand strategies to improve the marketing activities

Jakarta, Indonesia

Decided to learn the retail business in the company that focus on Online + Offline (O+O) business with a rapid growth in online channels. Handling hundred brands from all category in Watsons Online (Personal Care, Health, Cosmetics and Skincare)- Plan and develop the e-commerce merchandising strategy to be executed and implemented by the team division to reach the target.- Responsible for setting up budget, category and ensuring the alignment of merchandise items with the company's vision.- Determine merchandising category activities periodically and develop online exclusive merchandise/categories/brands by onboarding new suppliers in the long run- Be in charge of the company's e-commerce selling price to align with the pricing strategy and plan.- Responsible for company's inventory, product, promotion & evaluate campaign performance- Evaluate the company's target and be responsible for all merchandise product sales and gross margin in the company's e-commerce site.- Provide periodically analytic of online sales reports and drive sales forecasts & purchase budget reports to merchandising head- Coordinate with Digital Marketing and content team to develop and support digital marketing strategies including email, SEO (Search Engine Optimization), SEM (Search Engine Marketing), display advertising, and affiliate marketing- Provide analytics and customer insight to identify recommended e-commerce merchandising and product- Provides reports & information to head of merchandising / trading and discusses the obstacle in the related division to find the solution.- Map category and sub categories landscape, and define priority on which segment to be developed across category for Watsons Online- Actively participate in development project and work closely with other department from different team and different region- Manage and maintain B2B transactions in Online channel, including maintaining margin, offering the products and dealing with traders

Jakarta, Indonesia

- Define, implement and execute the business development strategy for the Male Apparel and Sports category- Reports to Head of Category under Commercial Department - Monitor and drive the ZALORA's key apparel account: create and execute on a strategic plan that delivers on business opportunities both for ZALORA and the Brand- Key client and business analyst for ZALORA's top tier brands- Regularly meet key suppliers and provide updates regarding sales performance and required assortment- Negotiate trading margins with potential suppliers on consignment and marketplace terms- Proactively recommend initiatives to continuously improve product range- Participates in cross functional projects especially when existing sellers are involved- Build a robust team, and manage collaborative and goal-oriented team culture

Jakarta, Indonesia

After more than 5 years worked in data related jobs, I decided to change my point of view, as a Key Account Management. It wasn't a smooth journey on my first three months, because I used to work behind the desk and mostly dealing with our internal only. On this job, I learned about work priority. I'm handling more than 100+ brands in the same time under male apparel and sports category. But, i earned my first license of Lean Six Sigma, which I had to roll out a project within my current job to eliminate waste. Also, i was recognized as star employee on Mar-21.- Key client contact and business analyst for ZALORA's top tier brands ( H&M, Lacoste, Calvin Klein, Tommy Hilfiger, Volcom, etc)- Define, implement and execute the business development / growth strategy for the category- Developing online merchandising and promotion proposals to achieve sales targets- Liaising with internal teams to drive strategy which include planning, merchandising, marketing, supply chain team, legal, finance etc- Identify, establish and grow other local and regional strategic partnership- Retain and optimize key account relationships to drive overall sales volumes. This can be done by ensuring pricing competitiveness, assortment, stock availability of key accounts within the category- Develop assortment plans that support overall strategy of the category in terms of SKUs and suppliers- Using data driven insights of market data, product trends, customer shopping trends to assess growth opportunities- Proactively recommend initiatives to continuously improve product range, and focus on assortment planning

Indonesia

My first project is seller onboarding project, which I've successfully built a dashboard that can track the current process of each new brands. Also, after that I initiated to built a tracker for my team, also initiated seller reward to enhance the onboarding project. My biggest flex during my time here, I involved in free shipping threshold project that contribute to our additional revenue.Mostly, I learned to handle some projects from scratch that drilled my time management skill while working as full time data analyst. I do believe it is perks of working in e-commerce industry, which exposed to various and extended works- Lead an independent process improvement project, from conceptualization to completion, to re-engineer processes- Work across different departments and local ventures to facilitate discussions for process improvements and present solution to senior management- Develop reports and dashboards by collating various operational KPIs to evaluate supplier’s on-boarding performance, brand acquisition's performance, and other department- Assist and participate in ad-hoc special projects related to supplier relationship management as required- Do data analysis for Supplier's financial report

Indonesia

I'm joining Data Science team due to my willingness to take Nielsen's short time assignment program. Short time assignment is one of Nielsen self-development program, which expose their associates to different experiences and wider variety of skills to enhance job satisfaction and to cross-train them. I was planned to train in Data Science team while still supporting my previous role in Global Operation team.- Work closely with Nielsen’s client service team to define information objectives and design appropriate analytic model solution- Identify data requirements, both from Nielsen and client data assets- Ensure pro-active insights and action oriented solutions are delivered to clients- Ensure data quality throughout all stages of acquisition and processing, including data collection, cleansing, normalization and transformation

Indonesia

I got promoted as Executive Researcher in 6 months for CPS data validation tools enhancement project, from Foxpro to Ms. Access. After that, i supporting two product of Nielsen services in GO team, Retail Measurement Service and Consumer Panel Service - Work closely with Nielsen’s CPS data acquisition team to ensure data quality throughout data collection, data validation and data transformation.- Manage CPS ad hoc report, including ensure data quality of verbatim responses and data validation. - Identify problems; determine root cause as well as short and long-term resolutions. Make recommendations for enhancements to internal Nielsen operational processes.- Execute the CPS tools enhancement- Handle final data inspection to ensure data quality before deliver the database to client

Maintain consumer data quality and perform consumer data validation for Consumer Panel Service of Nielsen SingaporeManage panelist performance report for Consumer Panel Service of Nielsen SingaporeAssist to maintain panelist KPI Data for Consumer Panel Service of Nielsen SingaporeAccomplishmentDevelop a simple foxpro script for data validation, which succesfully enhance workspeed from 20 days to be 3 days.

Jabodetabek , Indonesia

Bachelor’S Degree, Marketing/Marketing Management, General

Associate'S Degree, Business Administration And Management, General

Active Debate Member. Majored in Business Administratrion.Finalist of Mahasiswa Berprestasi PNJ 2013. Received PPA Scholarship, 2012.