Leading innovative marketing strategies in the public business sector, driven by data to improve customer experience, increase brands awareness and correctly position each brand with a value proposition meets the targeted customer segments. Build a growth-driven digital marketing activities to develop social media channels and leverage those channels to enhance E-commerce operations and revenue. Public Relations planning to ensure the business is supported by strong public communications and relations with stakeholders, vendors and customers. Strong presence in international & local textiles exhibitions. AI enabler in the organizational practices and team mindsets.

Building a Direct-to-Consumer Business Unit for Egypt's massive 2.5 billion USD project to revolutionize the Cotton & Textiles national industry, under the auspices of the Cotton & Textiles Holding Company and the Ministry of Public Business Sector, with the inclusion of the renowned brands nit & MEHALLA.

After a year, I was selected as an "A Level" instructor in the School of Business, where I was tasked with developing the behavioral curriculum for the Retail Management Program (RMP). I achieved the highest rated topic in the program, adding value to the attendees with my own unique presentation style, which was more focused on coaching and sharing information than traditional educational presentations. I also established an ongoing relationship with the attendees through social media, providing them with free advice and support to help them grow.

As a member of the AUC Life Mentorship Program (LMP), I am dedicated to helping newly graduated students prepare for life after university. This includes providing guidance on how to plan and strategize their career paths and milestones. Additionally, I am committed to aiding graduates in launching their fashion/retail businesses by providing mentorship, connecting them with suppliers and customers, and suggesting channels for them to generate the necessary revenue to grow their enterprises.

The Vision: "To be the most reliable and trusted provider of experience sharing services in the region."The Mission: "To deliver our clients with comprehensive and diversified knowledge and experience to empower them to reach new heights of success in their business endeavors."We strive to develop and launch both local and international brands in Egypt, and provide strategic direction for organizational development to maximize performance and foster a positive culture.We also focus on people development, offering mentorship, coaching, and training through one-on-one sessions, online training and coaching, university lectures, and custom educational programs.

Enhancing RA Sport brand portfolio of 11 brands (Adidas, Reebok, Quiksilver, Vans, Timberland’s, Redtag, GO Sport, Rockport, Levi’s, Geox, Courir) in Egypt by developing and executing full company P&L accountability, EBITDA, expansion plans, buying plan (OTB), marketing strategies, driving top line & bottom line growth, stock turnover management and pricing strategy.

Transformed Brands for Less into brandshub.co to provide an interface for brands to open their channels in major malls and shopping destinations. Reorganized operational hierarchy and salary structure to be up-to-date and prioritize team retention. Developed an expansion plan and ROCI (Return on Capital Investment) to ensure channel feasibility. Reduced CAPEX spending through a competitive tendering process and onboarding of key contractors. Established a strategic direction and "Egyptian Value Brand" concept. Negotiated with key suppliers to provide the brand with the required assortment and secure mutual benefit from brandshub model. Supported the buildup of online channel, with a 20% sales forecast. Implemented "first price first" strategy to accurately position the brand in the market. Created and supervised the annual marketing and promotional plan for the brand, focusing on key revenue-generating events. Signed off, opened, and transformed 8 stores in 7 months.

In 2013, I began with one store and became the market leader in 2017 with 14 stores. In 2014, Payless Egypt was rewarded for its market leadership in expansion and turnover growth. In 2016, I was awarded the Customer Service Champion and in 2017, Payless Egypt was the best performing region in MENA. I have also onboarded more than 150k customers to the brand in Egypt, changed the product assortment to match the market taste, developed a price matrix for the market after devaluation, created productivity-based manpower planning which reduced manpower cost by 30% and increased productivity by 60%, supported on-ground operations in Morocco which achieved a 20% annual sales growth, developed two Area Managers to takeover brand operations on ground and a Visual Merchandiser to look after store visual quality. Additionally, I reopened MILANO footwear brand in Egypt and achieved the best LFL growth the year after.

Enhancing retail operations, wholesaling, visual merchandising, and franchising of 88 stores across Egypt. Establishing standard operating procedures (SOPs) for the brand. Initiating a new supply chain cycle to ensure better replenishment for franchisees and to increase production cycle efficiency with factories. Taking full accountability of the brand's profit and loss statement. Planning and executing an annual budget.

I was part of the 1st direct to customer product development of Dakahlia (Temri) and scratched up the marketing & business development department in the group. Opening new markets in Europe & Far East for produce & poultry.

As a leading member of the Aladwaa Book Development & Transformation Team, I am responsible for the hat for Disney Stationery Marketing & Distribution Channels (stores & modern trade). I am also in charge of Marketing and Sales budgeting for Aladwaa & Disney stationery, as well as leading the Educational Content Development Team for Aladwaa book.

Startup of 6 brands in Egypt "Guess, Esprit, La Senza, Terranova, Calliope & Morgan" with a total of 24 stores