Amy Beard Email and Phone Number

• Responsible for developing and implementing all marketing initiatives for an assigned roster of artists, ranging from brand new acts to international superstars• Liaise with the artist managers to acquire approvals, discuss opportunities and ideas, strategize next steps and execute deliverables• Ideate and maintain multiple marketing plans ensuring various timelines for each project are met, project highlights are documented and current and future goals of each project are accurately… Show more • Responsible for developing and implementing all marketing initiatives for an assigned roster of artists, ranging from brand new acts to international superstars• Liaise with the artist managers to acquire approvals, discuss opportunities and ideas, strategize next steps and execute deliverables• Ideate and maintain multiple marketing plans ensuring various timelines for each project are met, project highlights are documented and current and future goals of each project are accurately reflecting the artists narrative and marketing strategy • Lead marketing team to oversee all creative assets firmwide ensuring brand consistency and quality while adhering to project narrative, brand and timeline• Create impactful & innovative marketing campaigns (unique to each artist) for single & album launches, awards show voting, and career milestones• Supervise and guide marketing coordinators in their roles and responsibilities ensuring execution of advertising and media planning, event coordination, and more• Effectively communicate with senior management weekly via meetings and presentations to update them on all aspects of my artists’ careers, projects and strategic initiatives • Maintain and monitor marketing P&L by managing multiple project budgets and initiatives at once • Monitor album production timelines, including packaging, art, music, photos, D2C, content, and advertising Show less

• Assist the Sr. Director of Marketing with the implementation and execution of marketing & advertising campaigns for all single and album launches.• Produced and delivered all Radio & TV advertising spots in collaboration with various video production companies• Managed the production of all digital & print media; Providing marketing copy to the design team, while strategizing with them on content and layout• Create and update all one sheets, timelines, quote sheets, marketing… Show more • Assist the Sr. Director of Marketing with the implementation and execution of marketing & advertising campaigns for all single and album launches.• Produced and delivered all Radio & TV advertising spots in collaboration with various video production companies• Managed the production of all digital & print media; Providing marketing copy to the design team, while strategizing with them on content and layout• Create and update all one sheets, timelines, quote sheets, marketing blasts and any other project-related documents• Collect and organize all artist assets (photos, artwork, logos, music, bio, etc.) in Box folders and keep up to date• Compile weekly interdepartmental Artist snapshots for external partners and Artist teams• Work with senior marketing team and third party companies to create, price out, and manufacture any tools or campaigns needed for specific marketing initiatives (ex: promotional items) and oversee their delivery• Organize team meetings, draft agendas and circulate post meeting notes and action items Show less

• Assisted in organizing and managing tournaments, outings, luncheons, and receptions• Sales associate in the golf course pro shop and restaurant