Amanda Inniss Beck

Amanda Inniss Beck Email and Phone Number

🔮 Director of Marketing | Strategic and Creative Leader @ Texas Association of School Boards
Amanda Inniss Beck's Location
Austin, Texas Metropolitan Area, United States, United States
Amanda Inniss Beck's Contact Details

Amanda Inniss Beck personal email

Amanda Inniss Beck phone numbers

About Amanda Inniss Beck

🟣 I am a director of marketing with more than 15 years of experience developing strategy and inspiring high-performing teams to deliver results for brands across digital channels.🟣 My experiences in marketing communications cross disciplines, but strategic planning and content marketing are where I am most comfortable. I have spent the past seven years working at a large nonprofit association where I've done both member communications and B2B marketing for internal clients.🟣 When I was young, my mathematics-teacher parents fostered my sense of creativity and encouraged me to develop my artistic skills. I pursued degrees in English writing and rhetoric and integrated marketing communications because of my love for writing and communications.🟣 Even now, I nerd out over the English language and communications trends. I have watched TV just for the commercials. I am Oxford comma agnostic and embrace emojis 🙂 and txt speak. I love the power of language to change minds and behaviors and see marketing communications as a critical tool.🟣 I believe in the power of doing good. I am drawn to organizations with strong missions and those that support their employees with transparency, workplace flexibility, and a demonstrated commitment to diversity, equity, inclusion, and belonging.🟣 As a Black woman, I am interested in fighting for more diverse and inclusive workplaces and supporting the next generation of powerful women at work. That means representing when I can as well as holding up space for others to succeed.

Amanda Inniss Beck's Current Company Details
Texas Association of School Boards

Texas Association Of School Boards

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🔮 Director of Marketing | Strategic and Creative Leader
Amanda Inniss Beck Work Experience Details
  • Texas Association Of School Boards
    Director, Marketing
    Texas Association Of School Boards Aug 2021 - Present
    Austin, Texas, Us
    -- Cultivate strong relationships with two partner school board organizations, supporting projects and efforts that align with the mission statements for all. -- Provide leadership and direction in content development, marketing strategy, and user experience. -- Direct team of three senior-level and one mid-level marketing specialists in providing B2B marketing strategy and creative execution for a portfolio of 12 business lines.–Key achievement: Assumed leadership of the UX/UI design and development team (one manager and three individual contributors) for 1.5 years, shepherding them through the largest website redesign project to date.-- Key achievement: Led teams to the launch of tasb.org, a yearlong, cross-functional website redesign project, resulting in increased online visibility and engagement for the organization’s content.-- Key achievement: Managed the strategic and creative development process for BoardBook, meeting management SaaS, in preparation for a new customer acquisition campaign.-- Key achievement: Launched a national campaign for the BuyBoard purchasing cooperative, resulting in 500 new members and YOY purchase increases by higher education and city and county audience segments.
  • Texas Association Of School Boards
    Communications Manager
    Texas Association Of School Boards Nov 2017 - Aug 2021
    Austin, Texas, Us
    -- Led a three-person communications team supporting TASB Risk Management Fund business units, including sales, claims, loss prevention, training, and operations. -- Implemented a new logo for the TASB Risk Management Fund to celebrate the Fund’s 45th anniversary, symbolizing the organization's strength.-- Key achievement: Pivoted during the pandemic to produce and promote COVID-19 articles and social media posts receiving nearly 5,000 page views and 1,200 engagements between March and May 2020.
  • Texas Association Of School Boards
    Digital Engagement Coordinator
    Texas Association Of School Boards Aug 2016 - Oct 2017
    Austin, Texas, Us
    -- Composed a digital strategy for the TASB Risk Management Fund that outlined tactics for engaging members in digital spaces.-- Created “The value of membership” marketing campaign that promoted the TASB Risk Management Fund’s value through memorable and relevant statistics.-- Key achievement: Transformed an outdated newsletter into a blog, and increased social media followers by 48% within a year.
  • American Medical Id
    Content Marketing Manager
    American Medical Id Jun 2014 - Mar 2016
    Houston, Tx, Us
    -- Developed and distributed engaging content for a small, niche online retailer to enhance the brand.-- Key achievement: Generated $13,000 in annual sales through content from two corporate blogs and social media profiles with 70,000 followers.
  • Texas Southern University
    Manager Of Creative Services
    Texas Southern University Sep 2013 - Jun 2014
    Tx, Us
    -- Stepped into a leadership role when the director of marketing left and the marketing department merged with the communications department.-- Key achievement: Revamped publications, including magazine and annual report, resulting in improved alignment with alumni expectations and fundraising goals.
  • Trinity University
    Associate Director Of Annual Giving Communications
    Trinity University Jan 2012 - Aug 2013
    San Antonio, Tx, Us
    -- Produced consistent, top-tier communication materials for nine fundraising initiatives in annual giving.-- Key achievement: Achieved an 11% year-over-year boost in alumni donations through a comprehensive multi-channel giving challenge campaign encompassing emails and letters.
  • The University Of Texas At San Antonio
    Senior Communications Specialist
    The University Of Texas At San Antonio Jun 2008 - Jan 2012
    San Antonio, Tx, Us
    -- Coordinated alumni, donor, and student communications for the College of Sciences.-- Key achievement: Published new tactics, including a print magazine, donor email, internal newsletter, and social media platforms.

Amanda Inniss Beck Skills

Social Media Public Relations Marketing Communications Editing Newsletters Integrated Marketing Marketing Publications Fundraising Writing Email Marketing Creative Writing Strategic Communications Web Content Blogging Microsoft Office Community Outreach Facebook Creative Direction Nonprofits Higher Education Content Strategy Digital Marketing Project Management Twitter Instagram Adobe Creative Suite Google Analytics Wordpress Public Speaking Leadership Linkedin Hootsuite Media Relations Copy Editing Event Planning Event Management Social Media Marketing Press Releases Crisis Communications Social Networking Copywriting Direct Mail Fundraising Internal Communications Magazines

Amanda Inniss Beck Education Details

  • West Virginia University
    West Virginia University
    Integrated Marketing Communications
  • St.Edward'S University
    St.Edward'S University
    English Writing And Rhetoric

Frequently Asked Questions about Amanda Inniss Beck

What company does Amanda Inniss Beck work for?

Amanda Inniss Beck works for Texas Association Of School Boards

What is Amanda Inniss Beck's role at the current company?

Amanda Inniss Beck's current role is 🔮 Director of Marketing | Strategic and Creative Leader.

What is Amanda Inniss Beck's email address?

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What is Amanda Inniss Beck's direct phone number?

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What schools did Amanda Inniss Beck attend?

Amanda Inniss Beck attended West Virginia University, St.edward's University.

What are some of Amanda Inniss Beck's interests?

Amanda Inniss Beck has interest in Writing, Children, Creative, Public Relations, Civil Rights And Social Action, Sewing, Education, Art, Business And Technical, Painting.

What skills is Amanda Inniss Beck known for?

Amanda Inniss Beck has skills like Social Media, Public Relations, Marketing Communications, Editing, Newsletters, Integrated Marketing, Marketing, Publications, Fundraising, Writing, Email Marketing, Creative Writing.

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