Abed Elbaz Email & Phone Number

United States

Casablanca

My role is to help advertisers to establish and implement their digital strategy by proposing multiple communication channels.

Maroc

I was responsible for managing all the clients’ projects by suggesting media plans and negotiating the best deals for optimized results. The challenge was to keep the current agency’s clients satisfied and participating in bids for new opportunities. I had under my responsibility a media executive who supported me in the buying as well as in the administrative process. -Kept a strong partnership with client’s agency such as Nokia, Total, General Motors, Yves Rocher Reebok & Philips. -Leading and developing agency’s portfolio -Leading classical and digital media campaigns from the planning to the buying process

Mwz

MWZ Media is a local media agency that belongs to MAWAZINE communication Group that includes also MWA advertising (Creative agency) and 121 agency (Trade Marketing). http://www.mwzmedia.net/I was first assigned to one account which is the one of WANA corp. for both brands BAYN & INWI. My responsibilities were first to manage the TV media campaigns and then were enlarged to a biggest scope which is to implement a digital department which would be responsible of creating digital concept and content as well as the media buying. - Raised up Brand awareness level for “INWI“ in the telecom market by achieving the highest level of reach on TV, PRESS and Radio - Built competitive media strategies for INWI as a third new telecom operator- Negotiated annual media ad spaces at the best value INWI is TODAY the first Telecom Operator in terms of Media Spending with over 5 Million Gross USD per year

Maroc

Procter & Gamble• Headed the buying & the optimization media department for the P&G portfolio in Morocco and Algeria • Built and recommended the media buying strategy for FY 08/09• Saved 30% of the total net media budget for FY 08/09• Headed the planning strategy per brands for FY 07/08 b• Maintained the awareness levels indicators per brand FY07/08 Nokia NWA • Supervised the Nokia campaigns in the North West African region • Followed up the implementation of media strategies in Nigeria, Senegal, Ghana and Ivory coast FY 06 and FY 07 • Built up the Nokia media planning and buying strategy for Morocco and Algeria FY 07

Maroc

- Negotiated placement contracts with freelance contractors on a special technologies such as SAP, Oracle Java J2EE - Leaded a team of 3 sales representative- Achieved the sales objectives of the semester of 2005 exercise

Maroc

Creargie was -before the introduction to the TV ratings in 2009- The entity that was responsible for delivering media research that includes TV ratings, Press and Magazines readership. • Supervised media research on the field• Edited and analyzed results

Master Of Business Administration (Mba), Project Management

Bachelor'S Degree, Marketing/Marketing Management, General