A versatile professional equipped with the skills, knowledge, and expertise to thrive in various communication roles, driving impactful communication strategies in both corporate and academic settings. My research interests are in market research, digital brand innovation, brand activism and strategy. Bringing branding, marketing, advertising, public and media relations under one roof, I lecture at Boston Media House and I have co-authored a research article together with Prof Maritha Pritchard (University of Johannesburg) and Dr Abyshey Nhedzi (University of Johannesburg) titled "Brand Innovation and Value-Creating Practices of the City of Johannesburg’s Twitter Community". I am currently lecturing 3rd years at Boston Media House.Apart from academic interests, I am in the publishing industry where I am involved with content creation, editing, proof-reading, strategy formulation, CPD management, advertising, media relations and website management. I also handle organisational subscription management and ABC (Audit Bureau of Circulation) audits.