As a Creative Consultant at Shortcut agency, I enhanced clients' and the agency's identity and market presence. My role involves market research, creating brand messages, advising on visual and digital branding, and ensuring consistency across influencer partnerships. I collaborate with marketing teams and influencers to monitor and adjust brand performance, conduct brand audits, develop strategies, manage rebranding initiatives, and provide training for brand alignment.

• Managing and providing project briefs to the Creative Department, DigitalContent management, collaborating with the design team and developingideas with creative visuals. Providing direction and story boarding foranimations. Reviewing photoshoots, copy writing, proofreading, animationsand recordings. Project management of creative and concept initiativesincluding developing / tracking schedule , implementing quality controlreviews, and delivering final product.• Assisting companies in establishing their distinct identity and online presencewhile pinpointing potential prospects through innovative branding approaches.Building client relationships through advisory on new ways of marketing andcommunication.• Supervising, Mentoring & training juniors of the team.• Working with senior management in analyzing clients business and developnew opportunities pipeline.• Managing and providing project briefs to the Design Department.Key Achievements: Successfully handled international clientsBaskin Robbins, Nestle, Coca Cola, EBM - PeakFreens Rio,Brand T20 World Cup Campaigns,Creating brand and creative strategy for next 2 quarters, working towardsincreasing brand awareness, Developing complete social media and brandstrategy.

Scope of work inlcuded:• Directed a team of designers and artists to produce compelling visual campaignsFormulated and implemented imaginative ideas for advertising and marketinginitiatives.• Worked closely with clients to grasp their branding and design requirements.• Skillfully controlled project budgets, timelines, and deliverables to guaranteepunctual and cost-effective completion.• Supervised the creation of a wide array of visual elements, encompassing bothprint and digital media.Brand: British American Tobacco (BAT)

• Managing and providing project briefs to the Creative /Design Department,collaborating with the design team and coming up with creative solutions,• Directing Artwork to the design team.• Worked with projects that included: Corporate branding, brand development,campaigns, websites, UI & UX interface, magazine layouts, and completebranding solutions. managing and organizing product launch events.

• Scope of work included creating concepts, directing artwork, managing the production of promotions, scheduling and organizing product launch events