- Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative.- Design branding, positioning, and pricing strategies.- Lead the strategic CX roadmap that secures strong brand and competitive position.- Lead CX performance governance that secures continuous improvement throughout end-to-end customer value chain.

- Lead the strategic CX roadmap that secures strong brand and competitive position.- CX value proposition with strong organizational alignment and delivery.- Plan and work closely with cross functional teams on eliminating all frictions to achieve a seamless shopping experience.- Lead CX performance governance that secures continuous improvement throughout end-to-end customer value chain.- Promote customer-centric mindset and culture within the organization.- Drive customer experience insights through CSAT, NPS, Effort scores, how to shop expectation studies, mystery shopper and competitive CX analysis.- Build strong understanding of the performance that impacts customers and steer it through different teams.- Identify opportunities to delight customers through innovative ways.

- Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative.- Design branding, positioning, and pricing strategies.- Craft quarterly and annual hiring plans.- Coordinate sales and marketing efforts to boost brand awareness.- Participate in the quarterly and annual planning of company objectives.- Supervises all content published and used for sales pitches and user value management.

- Prepare and manage monthly, quarterly, and annual budgets for the Marketing department.- Evaluate, monitor and report on team objectives.- Identify opportunities to reach new market segments and expand market share.

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)- Analyses consumer behavior and determine customer personas