Abeera Baig Email & Phone Number

Dubai, AE

Dubai, United Arab Emirates

GCC

United Arab Emirates

Dubai, United Arab Emirates

Overseeing performance KPIs such as order volumes, GMV, app installs, and engagement.Responsible for full-cycle digital advertising - including media planning, tracking setup, campaignimplementation, optimization, and reporting.Planning monthly bugdets & strategies to achieve clients objectives, & Identifying and sharing improvements to current reporting.

Lahore, Pakistan

Supported the governance of national route to market operations and drove continuous improvement through opportunity analysis and tracking results. Played a pivotal role in setting up e-commerce route-to-market operations, resulting in a 20% increase in sales.Coordinated and managed regional RTM managers across 13 territories while directly reporting to.

Pakistan

Managed channel marketing initiatives including shopper promotions, retailer loyalty plans, trade promotions, and in store activation drives resulting in incremental volume of 2.5 Million Unit Cases (UC). Developed marketing collateral for all channel marketing activities while following brand guidelines. Supervised in-store market activation at more than.

Pakistan

Ensured in-store activation at 1,500 outlets and tracked outlet-wise productivity for validating investment. Ensured execution of national integrated marketing campaigns and consumer promotions at territory level. Administered shop signage drive across 1,000 outlets in accordance with corporate branding strategy. Managed and disseminated internal social.

Master Of Business Administration (Mba), Marketing

Bachelor Of Business Administration (B.B.A.), Finance & Marketing