Abbie Elaarag Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Canada

Montreal, Quebec, Canada

Montreal, Quebec, Canada

Montreal, Canada Area

• Fully manage brand website - product listings, marketing, promotions, etc.• Plan and oversee E-commerce, brand media, and promotional spend budgets• Forecast monthly units across all e-channels• Work with internal stakeholders to set up e-retailer for success• Manage Amazon.ca business (competitive share, product listings, brand store design, promotions, A+ content, event sponsorship, brand moments, reviews)• Establish strategies and foster relationships with external agencies - Search (AMS, SEO, SEM) - Online Media (Amazon, Tiktok, Instagram, Facebook) - Affiliate Marketing • Oversee all brand IT projects• Plan and execute brand CRM strategies focusing on acquisition and retention• Upskill team members on all things digital & E-commerce

Montreal, Canada Area

Montreal, Canada Area

• Grew the relationship between the D2C department and divisions to provide more transparency • Worked with eCommerce Specialist to attain division goals and improve adaptability to marketplace changes• Managed relationship with PPC agency; monitored PPC costs, impressions, ROI and shifted targets based on seasonality, market trends, performance, etc. • Worked closely with eCommerce Director to set high-level department goals and explore future prospects • Regularly built SWOT analyses to gauge product positioning in the shifting world of marketplaces• Managed inter-departmental relationships through touch-points to optimize processes (set timelines, understand department restrictions, manage projects, etc.) • Monitored overall profitability of D2C business to ensure positive margins and steady growth while considering marketplace conditions

Montreal, Canada Area

• Established a link between Direct to Consumer department and Home divisions • Ensured product initiation timelines and processes were respected according to set ETA’s • Worked through marketplace portals (i.e Amazon, Walmart, etc.) to set up new items • Monitored pricing and BuyBox trends to ensure that items were competitive • Formulated reports to analyze promotion performance (profitability, cost, growth) • Managed day-to-day inquiries and process requests

Montreal, Canada Area

• Onboarded and launched new accounts – built and grew one-on-one client relationships• Determined goals, targets, and strategy for the program • Handled day-to-day communications and inquiries• Monitored client costs and program commissions to maintain budgets• Analyzed campaign performance (profitability, cost, growth)• Met with client contacts and executives for quarterly program analyses as required• Managed the affiliate network and upkeep relationships with network representatives• Grew partnerships with affiliates through optimizing and negotiating program terms• Coordinated with internal teams to reach program goals• Trained and oversaw Account Coordinators

Montreal, Canada Area

• Worked with the Account Manager to develop and execute the strategy for the account • Identified and recruit new strategic partners•Built and maintained strong relationships with key affiliate partners•Managed affiliate day to day inquiries •Monitored, assessed and evaluated key sales channel performance indicators •Oversaw individual affiliate activity, analyze performance, identify areas of improvement and make recommendations•Developed html newsletter communications •Compiled reports for the Account Manager•Processed program returns