Thrilled to share that I've started a MAD new position as Co-Founder/COO at M A D Marketing

In my current role, I specialize in crafting effective digital content strategies and executing them through creative content creation. With a strong background in digital marketing platforms, both paid and organic, I have successfully implemented campaigns that drive engagement and deliver results. My expertise extends to web administration, ensuring seamless website functionality and user experience. I am proficient in managing CMS platforms, optimizing SEO, and implementing analytics to track performance and make data-driven decisions. I am thrilled to be working with BMW Educational Consultancy Sri Lanka on some exciting and unique projects. Together, we are shaping innovative digital solutions to enhance educational goals and experiences of Sri Lankans. I am genuinely excited about the opportunities ahead and the positive impact we will create.

Branding, rebranding, web development, digital marketing, marketing campaigns (paid and organic), data-driven content curation and strategising, search engine optimisation (SEO), search engine marketing (SEM), paid and organic boosting of brands - and a little bit of graphic design and building concepts.

- Planning, collating and procuring high-quality branded flyers, and marketing materials (print and digital), electronic resources and graphics- Maintaining front-end presentation and functionality for all websites under MIT Global (Wordpress, Elementor)- Liaising with the DRI for course content for creation of videos and marketing materials directly linked to particular course topics- Highly proficient in Canva for both graphics and video snippets- Captions and copy for marketing and promotional materials- WP - installation, setup, integration of third party plugins and periodic maintenance and audits of all sites in the group (Stack: Wordpress, Elementor, and task specific plugins and tools)- LearnDash - installation, setup and maintenance of all courses under FGA and their virtual libraries (Modules, Lessons, Quizzes, Assignments and grading systems)- IPG - setup and liaise with key individuals to ensure that the platform is up and running at all time and periodic generation of CyberSource reports- WooCommerce - installation, setup and integration with the LMS, and periodic maintenance and updates to ensure compatibility with site- Google Workspace - integration into domain and maintenance plus administrative tasks (domains, emails, drive)- CPanel/Hostiso/GoDaddy - Domain NameServer updates, backups, FTP, administration and liaising with the DRIs for administrative tasks from the SP- Facebook, Facebook Business Studio and associated tools and utilities for boosting, promoting and lead and report generation- LinkedIn, LinkedIn Jobs - setup and manage company wide pages, online presence and promotional activities- Canva - maintain, audit and manage the Canva team- Zoom - events, landing pages, - Hubspot - setup, domain verification, setup of templates, workflows, automated forms, landing pages and popup forms/banners to reflect various marketing and lead generation activities - Audacity - optimise voice cuts and recordings for web and LMS

Work system picks, binning of non-basic freight, Processing overstock and bin exceptions, Conducting of bin-audits, merchandising (where necessary) and maintaining safe work standards in the back-room.

In charge of Produce Department for over-night stocking/maintenance. Cull, zone and stock department, make necessary signage changes, feature CPP items and ensure salesfloor complies with CPP requirements while processing new freight/binned product from cooler and merchandising featured items on front comp-rail. Back-up work for other departments of store depending on time/availability. Gained cross-training experience to work most of food-side and GM-side departments.

Assisting customers, In charge of the produce department, maintain sales-floor standards and work with SWAS manager(s) to ensure daily expectations are met.