• Automated reporting dashboards using Microsoft Excel and Tableau, consolidating data from multiple advertising platforms and reducing report generation time enabling faster data-driven decision-making.• Developed full-funnel marketing performance reports across paid, organic, newsletter, and website channels, delivering actionable insights to optimize strategies and improve ROI.• Led A/B testing for creative assets across organic and paid media, improving target KPIs through data-driven optimization.• Spearheaded quarterly competitive research to analyze client vs. competitor media share of voice, ensuring proper media positioning to maximize consumer media KPI goals.

• Led end-to-end strategy, development, and execution of Google Search, Display, Performance Max, and Video campaigns, leveraging Google Ads and Analytics data to inform strategy, improve performance, and maximize ROI through weekly, monthly, and quarterly reporting.• Managed B2B and B2C client budgets, ensuring optimal allocation to meet KPIs and drive growth across digital marketing channels.• Conducted quarterly SEO audits to refine paid and organic traffic strategies, improving search visibility, conversion rates, and overall campaign performance.

• Managed regional YouTube social media platform: “CEMEX Houston”.• Directed, edited, and produced multiple company-wide instructional safety videos, receiving over a combined 58,000 views, 318 subscribers, and 487 likes.• Collaborated with interdepartmental management across levels to ensure proper safety protocols were displayed.

• Conducted research and analysis of possible points of entry investments• Routinely collaborated and presented on corporate-level presentations• Assisted on city-wide inventory reallocation leading to financial gains