Abel Nelson Nang

Abel Nelson Nang Email and Phone Number

Director of Marketing @ SKS Hospitality
Kuala Lumpur, MY
Abel Nelson Nang's Location
Federal Territory of Kuala Lumpur, Malaysia, Malaysia
About Abel Nelson Nang

In my 20-year journey in Marketing, Corporate Communications, and Public Relations, I've had the privilege of working with esteemed multinational companies, gathering rich experiences along the way.As the Founder of ABELnABEL, a boutique PR home, I'm dedicated to elevating brands through strategic management consulting services. From public relations to marketing, communications, branding, and events production, I've nurtured a diverse skill set, steering my clients towards growth and success.Alongside my freelance consulting work at ABELnABEL, I also embarked on brief full-time ventures in F&B and hotel pre-openings, broadening my industry insights. Notably, I served as the Director of Marketing & Communications for InterContinental Kuala Lumpur, playing a pivotal role in the hotel's post-pandemic recovery efforts. Previously, I spearheaded marketing efforts as the pre-opening Director for EQ Kuala Lumpur.My expertise predominantly lies in hospitality, travel & tourism, food & beverage, wellness, education, fashion, and beauty sectors – essentially, all facets of lifestyle. I'm deeply committed to crafting unique experiences, not only for clients but also for communities. Whether ensuring operational excellence or fostering a culture of giving back, I strive for both business success and societal impact.Prior, I served as the Group Director, Corporate Marketing & Communications for Berjaya Hotels & Resorts (BHR), overseeing a wide spectrum of marketing and communications initiatives across more than 20 properties. My focus on brand development, media relations, and CSR initiatives significantly enhanced BHR's presence, both locally and globally.My passion for the industry has led to invitations for interviews and features in various lifestyle and business media outlets. Yet, what truly drives me is the opportunity to inspire and develop others. As a natural motivator, I derive immense satisfaction from mentoring and sharing knowledge with my team, fostering growth both personally and professionally.

Abel Nelson Nang's Current Company Details
SKS Hospitality

Sks Hospitality

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Director of Marketing
Kuala Lumpur, MY
Website:
skshospitality.com.my/skshospitality
Employees:
33
Abel Nelson Nang Work Experience Details
  • Sks Hospitality
    Director Of Marketing
    Sks Hospitality
    Kuala Lumpur, My
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  • Sks Hospitality
    Director Of Public Relations
    Sks Hospitality Aug 2024 - Present
    Johore, Malaysia
    Lead the creation, development, and management of brand, and brand narratives for SKS Hospitality and its locally-branded hotels.Oversee and manage all public relations programs and communications strategies for the group, ensuring alignment with corporate goals and brand vision.Develop and execute employer branding initiatives to foster a strong internal culture, attract top talent, and position SKS Hospitality as an employer of choice.
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  • Abelnabel
    Founder
    Abelnabel Jan 2016 - Present
    Kuala Lumpur, Malaysia
    ABELnABEL stands as a freelance boutique PR home, distinguished by its swift establishment of a sterling reputation. With a diverse expertise in brand marketing, public relations, media relations, and event management, among other fields, ABELnABEL delivers innovative solutions tailored to each client's needs.At the heart of ABELnABEL's ethos lies #AVibes lifestyle philosophy. It's about fostering deep connections beyond mere transactions, resonating with clients and associates on a personal level. AVibes embody Appreciation, Affection, Accountability, and other values that transcend mere business interactions, creating lasting impressions and loyalty.Currently, ABELnABEL advises a wide range of clients in the hospitality, travel, and lifestyle sectors, including hotels, resorts, spa, food and beverage, tourism agencies, and entertainment companies.
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  • Ihg Hotels & Resorts
    Director, Marketing & Communications
    Ihg Hotels & Resorts May 2022 - May 2023
    Kuala Lumpur, Malaysia
    (InterContinental Kuala Lumpur)Joined the all-Malaysian leadership team at Intercontinental Kuala Lumpur during the post-pandemic recovery phase, focusing on revitalizing the hotel's brand and communication strategies.Swiftly revamped the ICKL brand visuals both within the hotel and externally, enhancing PR and social media initiatives to generate significant engagement, with monthly PRV averaging between RM300K to RM500K and social media impressions consistently reaching between 5K to even 100K per post, across various platforms.Collaborated closely with IHG SEAK's marketing team to amplify digital presence across platforms like Google MyBusiness, TripAdvisor Business Advantage, and OTAs resulting in increased conversions.Served as a key liaison for the F&B team, ensuring effective communication of culinary branding and promotions, yielding optimal exposure and conversions.Initiated and spearheaded CSR/ESG programs, fostering sustainable solutions and community support initiatives, thereby shaping a future of responsible travel.
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  • Eq Kuala Lumpur
    Director, Marketing & Communications (Pre-Opening) & Consultant
    Eq Kuala Lumpur Oct 2018 - Dec 2019
    Kuala Lumpur, Malaysia
    Led strategic marketing and communications efforts at EQ Kuala Lumpur, guiding initiatives that elevated the hotel and restaurants' presence both locally and internationally. Orchestrated the marketing and PR campaigns for the hotel's grand opening, extending support as a PR Consultant for EQ and spearheading media launches for flagship wellness and sky dining programs.Reported directly to the General Manager, collaborating closely with the Sales & Marketing Director to craft the hotel's annual Marketing Plan, aligning strategies with brand objectives and revenue targets.Implemented targeted marketing strategies to enhance brand awareness, drive customer engagement, and stimulate trial among key demographics.Worked in tandem with corporate and revenue teams to optimize digital marketing campaigns, leveraging SEO, Adwords, PPC, and other digital channels to boost room and F&B bookings.Devised and executed impactful PR campaigns, maintaining relationships with local and regional media contacts. Oversaw the marketing budget, ensuring efficient allocation for maximum ROI. Directed production of marketing materials, ensuring alignment with brand guidelines.
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  • Greyhound Cafe
    General Manager & Consultant (Pre-Opening)
    Greyhound Cafe Oct 2016 - Jun 2017
    Kuala Lumpur, Malaysia
    Led a team of 100 staff to deliver exceptional restaurant services, ensuring both revenue growth and profitability.Crafted a comprehensive business plan by analysing market demand, evaluating competition, and projecting financial performance.Achieved financial targets through effective financial management, including securing financing, budgeting, and implementing strategies to increase average meal checks.Drove patronage through innovative marketing, advertising, and community outreach initiatives, adapting to changing consumer preferences.Managed procurement and inventory processes, optimizing supplier relationships and ensuring cost efficiency.Implemented operational standards and policies to maintain quality, productivity, and patron satisfaction.Nurtured a positive work environment by recruiting, training, and mentoring management staff, and fostering a culture of excellence.Ensured compliance with safety, sanitation, and legal standards, maintaining a secure and healthy facility environment.
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  • Berjaya Hotels & Resorts
    Group Director, Corporate Marketing & Communications
    Berjaya Hotels & Resorts Sep 2010 - Dec 2015
    Kuala Lumpur, Malaysia
    Joined Berjaya Hotels & Resorts (BHR) as Director, Marketing & Communications for Berjaya Times Square Hotel, KL. Promoted within six months to Group Director, overseeing marketing for 20 BHR properties worldwide.Responsibilities included brand development, media relations, advertising, events, and CSR initiatives. Elevated BHR's visibility significantly, doubling media presence and aligning strategies with business objectives.Implemented successful campaigns such as 3,2,1-STOP!@BHR and LIVE BHR, resulting in substantial revenue growth and regional brand recognition. Emphasized CSR through initiatives like the 'Loving Earth' campaign, fostering environmental conservation and community enrichment.Recognized with Hospitality Asia Platinum Awards (HAPA) for Public Relations Excellence, Malaysia Series 2013-2015, highlighting achievements in PR efficiency, branding, and CSR.Significant Achievements:Brand Communications: Established cohesive brand identity across 14 BHR properties worldwide, driving clear brand positioning and consistent messaging. Led strategic campaigns yielding annual revenue increases of RM5-6 million and enhancing brand exposure.PR & Media Relations: Implemented effective media relations strategies, resulting in a substantial increase in PRV from RM0.9 million to RM6 million. Orchestrated corporate interviews, social events, and reviews to maximize publicity and enhance brand reputation.Corporate Social Responsibility: Conceptualized and executed impactful CSR events, promoting marine conservation and sustainability while generating revenue for resorts. Focused on fostering a CSR culture within BHR, emphasizing the importance of giving back to the community.Loyalty Marketing / Marketing Tie-up Programs: Enhanced loyalty programs and collaborations to increase guest spending and encourage patronage of BHR properties. Established successful partnerships with banks and credit cards, driving revenue through member spending initiatives.
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  • Berjaya Hotels & Resorts
    Director, Marketing & Communications
    Berjaya Hotels & Resorts Mar 2010 - Aug 2010
    Kuala Lumpur, Malaysia
    Berjaya Times Square Hotel, Kuala LumpurPrimary responsibility was to enhance the brand visibility and reputation of Berjaya Times Square Hotel, Kuala Lumpur as a MICE destination within the Malaysian market and beyond. Led the development and execution of comprehensive marketing, public relations, and communication strategies, ensuring alignment with the overarching business objectives. This involved crafting compelling narratives, fostering media relationships, and leveraging various channels to effectively engage with the target audience, ultimately driving brand awareness and loyalty for the hotel.
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  • Ihg - Intercontinental Hotels Group
    Manager, Marketing & Communications
    Ihg - Intercontinental Hotels Group Oct 2008 - Feb 2010
    Kuala Lumpur, Malaysia
    (Crowne Plaza Mutiara Kuala Lumpur)Led the planning, coordination, and execution of Public Relations and communications initiatives to uphold the esteemed reputation of the hotel. In a brief tenure, implemented PR strategies that significantly bolstered the hotel's brand visibility in Malaysia, particularly in Kuala Lumpur. This encompassed brand communications, Media Relations, CSR initiatives, Events Management, and Customer Relations programs.Played a pivotal role in ensuring strict adherence to the new brand and marketing style guide for Crowne Plaza, set forth in November 2008, establishing it as the standard for corporate identity compliance across the Asia Pacific region. Orchestrated collaborations with diverse media outlets, transforming the hotel's media perception from "not media friendly" to a comprehensive media plan, targeting relevant channels aligned with the hotel's brand positioning as "The Place To Meet," with a keen focus on MICE-related and local lifestyle publications.Introduced the Community Engagement segment within the hotel, fostering connections with various community groups through innovative CSR programs involving employees, NGOs, charity bodies, guests, and suppliers. This initiative aimed to enrich the hotel's relationship with the community it serves, reflecting a commitment to social responsibility and inclusive growth.
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  • Meliá Hotels International
    Manager, Public Relations
    Meliá Hotels International Sep 2006 - Oct 2008
    Kuala Lumpur, Malaysia
    (Melia Kuala Lumpur)Led comprehensive Public Relations initiatives spanning Brand, Reputation, Marketing Communications, Media and Event Management, fostering positive relations with customers, employees, and stakeholders. Notably, instrumental in garnering awards for exceptional CSR efforts and environmentally sustainable practices:- ASEAN Green Hotel Recognition Award 2008- EUROPA Award Highest Excellence in EU-Malaysia Trade & Investment 2007- Hospitality Asia Platinum Award (HAPA) for Engineering Department of the Year 2007/08- Green Globe Certification 2007/08- Sol Melia Solidarity Award 2007 for Best Community Project
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  • Curtin University Malaysia
    Officer, Public Relations (Acting Head, Corporate Communications)
    Curtin University Malaysia Apr 2002 - Aug 2006
    Miri, Sarawak
    Promoted to lead the newly formed Corporate Communications Department in September 2004. Spearheaded the establishment of the department, focusing on managing and enhancing communication with various stakeholders, including board of directors, employees, students, parents, investors, and media.Focused on aligning communication strategies with the university's goals, emphasizing:- Elevating the university's reputation through strategic communication.- Fostering a collaborative work culture that values individual expertise.- Integrating PR services with broader university activities.- Meeting client needs in line with the university's vision, mission, and ethical principles.- Enhancing the university's potential for growth.Responsibilities included:- Disseminating news and information through various channels.- Cultivating relationships with students, alumni, staff, and external partners.- Managing media relations and public events.- Developing and executing marketing plans.- Overseeing corporate publications, events, government relations, and alumni engagement.
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  • Curtin University Malaysia
    Officer, Student Relations
    Curtin University Malaysia Apr 2002 - Aug 2004
    Miri, Sarawak
    Pioneered the establishment and growth of the Student Relations Office (SRO) within the Registrar’s Office, focusing on enhancing customer service and departmental visibility through effective communication with students and the public.Implemented streamlined processes and procedures to improve organizational efficiency, encompassing Student Welfare, Mentoring, Counseling, Financial Aid, Accommodation, Student Council & Organizations, and Events Management.Played a supportive role in Public Relations and Marketing initiatives, facilitating successful collaborations with Chinese institutions to expand the university's presence in the Chinese market and fostered local partnerships to promote research, teaching, and learning.Cultivated strong ties with the local media, leveraging university projects and events to enhance the institution's cultural identity and brand image within the community.Award & Recognition:Recipient of the Vice-Chancellor’s Award for Excellence in 2003, acknowledging exceptional contributions to Curtin University. This accolade celebrates individuals or groups fostering an innovative culture supporting teaching, learning, and research, aligning with the university’s vision, mission, and goals.
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Abel Nelson Nang Education Details

Frequently Asked Questions about Abel Nelson Nang

What company does Abel Nelson Nang work for?

Abel Nelson Nang works for Sks Hospitality

What is Abel Nelson Nang's role at the current company?

Abel Nelson Nang's current role is Director of Marketing.

What schools did Abel Nelson Nang attend?

Abel Nelson Nang attended Universiti Putra Malaysia, Kolej Tun Datu Tuanku Haji Bujang, Miri, Sarawak.

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