I believe that growth occurs when all aspects of a marketing strategy work in harmony. Marketing is a big industry and every company needs a custom solution to achieve success and hit their own goals. For a company to see growth from their marketing efforts it is important to have the right strategies in place and ensure a comprehensive approach. My expertise: I got my start in marketing when I was in ecommerce a couple of years back. I quickly understood that to succeed with ecommerce I needed to become a savvy marketer to get people to my store and to get purchases at the lowest cost possible. With e-commerce, skills in paid ads are essential. So I learned all I could about paid social media ads and PPC ads. I fell in love with advertising and marketing so I started digging into other marketing channels as well, such as: - Search engine optimization (SEO) - Content marketing- Inbound Marketing - Marketing automation - Conversion rate optimizations - Conversion paths and marketing funnels And much much more marketing fun :) And today I can call myself a skilled marketer. And even today I always look to learn more and master my craft in this ever-changing industry. Feel free to reach out to me here on LinkedIn if you need any help with marketing! Happy to help :)