Abel Caballero Díaz Email and Phone Number

· Lead a team of developers and a data scientist using Scrum to create a 0-to-1 travel and data products ensuring timely delivery of version 1 (MVP) by managing and prioritizing the Product Backlog.· Collaborated with internal and external stakeholders to align product goals and facilitate efficient development and delivery.· Directed the UI/UX design process with an external agency, resulting in a delightful and user-friendly shopping experience.

· Managed the development and launch of digital products across their entire product lifecycle using Agile, such as consumer facing products (websites and mobile apps), and internal SaaS tools. Some highlights include designing a new mobile web and app, changing the business model (pricing), and rebuilding the desktop website (where I led the UI/UX design process, ensuring alignment with industry best practices and creating intuitive, accessible, and user-centered designs that enhanced the overall customer journey, as well as a new data analysis model migrating to GA4 & Data Studio).· Drove product growth and strategic alignment, by defining and prioritizing a product roadmap, resulting in significant increases in traffic, downloads, sales, and revenue: - Web: ~2x traffic, ~3x sales and ~4x revenue - App: ~3x downloads, ~4x MAUs, ~5x sales and revenue· Conducted functional QA testing working with developers ensuring that new releases met requirements and provided a seamless user experience.· Collaborated with cross-functional teams (such as designers, developers, marketing, communication, pricing and operations) to identify market opportunities, translate them into business cases, product features and new services.· Implemented a cross-selling strategy for ancillary products, own and via third party integration (such as activities and travel insurance), driving online service improvements and revenue growth.· Managed the integration and operation of various payment methods, optimizing the checkout process and increasing conversion rates.· Defined and tracked KPIs, ensuring the success of e-commerce platform and product features.Created multilingual copy and microcopy to ensure global accessibility.· Worked closely with customer care, and other departments to provide them with support on issues and new features, and to gather insights from users and suggest improvements.

Managed programs of entrepreneurship development, advised and trained entrepreneurs.

I help companies improve their online presence and to grow the sales of their site taking on the following activities:- Definition of the online strategy aligned with the business off line strategy- Social Media Management- Search Engine Optimization (SEO)- Conversion Rate Optimization (CRO)- User Experience (UX) design- Analysis of metrics and KPIs- Definition, design, execution and monitoring of advertising campaigns on Facebook Ads- Website and e-commerce launch and management coordinating business interests, technical development resources and designers, always centered on users and customers needs'- Roadmap management

I fight against poor communication and "death by powerpoint" by teaching and consulting to executives, professionals and entrepreneurs on good communication and powerpoint/keynote presentations.- I give courses and workshops both open and in company tailored to the audiences needs.- I consult in the preparation, design and performance of the presentations- I prepare power point and keynote documents for presentations

· Conceptualized and launched a web platform providing information on family activities and services in Gran Canaria, attracting 2,000+ visits in the first month, conducting market and user research.· Managed and led a cross-functional team of 2 designers and 2 remote developers, driving product development from concept to launch, and iterating the platform, continuously analyzing web traffic and user feedback to improve the product.· Executed sales and marketing strategies, including SEO, SMM and email marketing.

As a member of the Competition Area during the FIBA Basketball World Cup and the previous preparation matches of Spain vs Senegal and USA vs Slovenia, I was responsible for:- Being the contact person of the participant national teams of Spain, Senegal, USA, Angola, Australia, Lituania, Slovenia, South Korea and Mexico for all the things related with the practice sessions and matches: schedule of practice court and weightlifting sessions, materials needed (ice, water, balls, towels, etc.), lockers, etc.- Coordinating with the other areas of the organisation involved in the needs of the competition: logistics, arena management, cleaning department, sports presentation, medical department, etc. - Supervising that all facilities were ready for practices and matches, meeting the specifications stablished by Spain Basketball Federation, USAB and FIBA for the different competitions- Organising and coordinating 60+ volunteers in two different duties everyday to cover the different positions needed in the competition area (mops, balls, lockers, benches, etc.)

After successfully finishing the Sales Talent Programme, I joined the Sales team in the Acquisition department. While bringing new clients to Vodafone, I was in charge of developing a specific programme for the Public Sector, developing Sales and PR actions to improve our situation in the sector (letters, press news, meetings, etc.).- Acquire potential business and Public Administration Customers in Corporate Segment- Analyse, make and negotiate Commercial offers- Making Presentations and demonstrations of solutions to clients- Handover Customers to Loyalty department- Definition and deployment of the regional Public Sector Program- Manage multilevel relations- Manage the response to public RFPs developing commercial and technical offers, coordinating all the departments involved, and carrying out administrative tasks.- Collaborating with the External Communication office writing press releases, interviews, etc. and in the organisation of company events. Main achievement: acquisition of 2 of the top 5 Public Accounts in the Canary Islands, winning the RFP process and increasing the company’s revenues in more than 20k€/month

Participant in an ‘on the job’ training programme while working as a pre sales engineer. The objective of the Sales Talent Programme was to get recently graduated students in technical degrees and train them to become account managers in the Corporate segment while working as pre sales engineers. During one year we had theoretical courses on subjects related to sales while we were working hand to hand with the sales team. As I learned fast, after 8 months of the training programme, I started to manage several accounts by my own under the supervision of the boss. Main achievement: helping my colleagues of the sales department to acquire 3 of the top 10 accounts of the region and, by my own, acquisition of one account and development of 5 accounts.Training:- Customer Portfolio Management, Vodafone Personnel- Selling Solution, Tea Cegos- Negotiation, Psicosoft- Communication, Walker & Jaqueti- Professional Sales Techniques, Overlap Consulting- Vodafone Products and Services, Vodafone PersonnelJob tasks:- Technical support to the sales team helping with the analysis of clients needs and the definition of solutions- Presentation of products and services to the sales teams and to clients- Participation in Innovation projects- Manage Key Accounts under the supervision of the sales team boss- Manage the relations with Partners to know their solutions and coordinate offers to clients.

Maintain the web page, administrative tasks with outgoing and incoming students, as well as with national and international universities. Organise events for the foreign students (welcome activities, house offer, etc.).

Organisation of ‘Campus de las Estrellas’, Basketball Campus with 100+ young people

Member of the Board of Directors, Ciudad de Telde Basketball Club, young men basketball club with 10 teams (100+ players)

Basketlball Coach of young men clubs of the island (C.B. Salesianos, C.B Gran Canaria and C.B. Telde), coached teams of 10 – 16 year old boys.

Technical support and design, manage and maintain the web page and develop multimedia applications hosted on the web

Design, install and maintain audiovisual equipment and systems