- Planning and executing paid awareness and performance campaigns on Social Media, e.g. Facebook, Instagram, Pinterest and TikTok, as well as on Google, e.g. Search, Display, Shopping and P. Max in more than 9 countries.- ROAS Awareness > 3.8%. ROAS Performance > 5.7%. Multichannel budgets > 1.5M€.- Reporting and decision making with a data driven mentality. - Configuration of tracking and conversion codes, as well as custom audiences on all platforms.- Optimization and acquisition of qualified traffic at all stages of the funnel, through remarketing strategies and definition of various target audiences.- Improving CPC/CPL/CPA and lifetime value through user acquisition, activation and retention, always with a data-driven mindset. Focus on continuous CRO improvement.

Modules: Google Shopping (intermediate and advanced), Performance Max and Growth Hacking.

- Setup and optimization of paid campaigns for Google and Facebook. - Affiliation: Operational management, campaigns and program development.- Opportunity detection and business analysis through Google Analytics and Supermetrics.- Backup in all MKO channels collaborating with the product managers of each area.- Reporting and tracking of the company's KPIs.