Worked closely with PR, Social, and other internal teams, and external partners to plan, create, and execute strategic marketing and media plans, all while managing the creative marketing asset pipeline and budget.Selected Achievements:• Marketing Communications Leader: Setting the Brand expectations and guidelines for all departments that fall under Marcomms and working with those teams to ensure effective campaign activities and communication to press and public• Product Launch: Spearheaded the go-to-market campaign to successfully launch a game into Early Access while identifying areas of improvement for the next phase of the campaign• Excellent communicator and team player: With a robust background in games in various roles, Abelina can navigate and adjust to different personalities and perspectives within, and outside of, the organization• Budget Optimization: Sought out cost-cutting measures and agencies to help produce high-quality trailers and key assets while staying under $2M budget

Crafted and executed Go-to-Market strategies for assigned titles while assisting on AAA titles, and worked with partners for cross-promotional opportunities that met business plan goals while staying within budget.Selected Achievements:• Product Launch: Launched numerous titles, including the successful AAA and The Game Awards 2021 “RPG of the Year” winner, Tales of Arise• Strategic Planning: Tasked with developing go-to-market strategies for North America while aligning Key Beats and activities with worldwide partners in Asia and Europe • Branding: Publishing steward for licensed and internally owned brands, ensuring all assets and communications adhere to branding best practices and compliance• Accounting and Legal compliance: Trusted with allocating and tracking game budgets ranging from $50k to $5M, creating Purchase Orders in Oracle, assisting with vendor setup, and reviewing legal contracts

Served as front-line manager of 10-12 employees across Customer Service, Online Product Catalog, and shipping operations for a small e-commerce company.

Managed all aspects of eCommerce website and niche store operations with 150+ SKUs and high-end rare items, encompassing marketing, branding, promotion, merchandising, product development, and digital assets.Selected Achievements:• Revenue and Financial: Tracked and Generated $2.5MM+ in sales while maintaining a budget allocated for product catalog expansion• Strategic Planning: Developed and presented online business plans, eCommerce strategy, and product roadmaps, securing buy-in from executive management and key decision makers• Website Development: Worked with ecommerce providers and agencies to modernize the official BANDAI NAMCO online store. Managed rebranding, website development, and product catalogs• Product Development: Expanded product line beyond gaming to include fashion, toys, and collectibles • Store-Exclusives: Collaborated with Brand Marketing team to create Official store exclusive collector’s editions and bundles• Paid Media & CRM: Developed digital marketing campaigns for various channels including click ads, SEO, social media. Established and executed CRM implementation and campaign strategies• Pricing & Promotion: Analyzed and implemented strategies to increase product turnover while minimizing retail and digital channel conflict

Executed product setup on the official online store and on Amazon.com, managed communications with warehouse staff and digital distribution system to ensure accurate inventory management, timely order fulfillment and accurate sales reporting while assisting Brand Marketing team with 1st party submissions for marketing materials and assets.