Leading growth and retention for Pier 1 and Bodybuilding.com.Run in-house growth marketing team, including omni-channel performance, email marketing and site measurement. Establish KPIs and measurement frameworks to drive overall revenue growth and lower acquisition costs.

Formerly part of Merkle. iProspect and Merkle are combining their best-in-class media offerings under the iProspect brand in 2024.Lead paid media strategy across multiple B2C and B2B clients, specializing in heavily-regulated brands • Oversee media campaign strategy from inception to activation, including C-level education/results presentations • Negotiate added value opportunities for clients to support their top funnel awareness goals• Manage paid campaign testing and analytics, including optimizing creative strategy across channels• Research and pitch new investment opportunities to client Brand teams, including price negotiation and evaluating cost benefit to the client’s core KPIs• Manage and develop junior team members and allocated offshore support teams

Digital media, marketing analytics, and partnerships lead for the leading virtual pregnancy and baby classes platform • Headed up partnership strategy, collaborating with leading pregnancy and baby brands • Led paid media goals, strategy and agency relationship• Oversaw marketing and high-level brand analytics• Managed email marketing campaigns and implementation• Managed Customer Experience Manager and customer service priorities

Acting Director, leading the paid search strategy team for multiple clients • Drive data analysis and resulting strategy recommendations – including market testing roadmaps, competitive optimizations, customer segmentation, and new business model projections• Act as channel point of contact for client and external partner relationships, including cross-team product rollouts and C-level quarterly business reviews• Manage junior level staff, specifically training them in new tools, data analytics, and project management, while coaching them in problem-solving using second order thinking

• Strategize and execute all on-site A/B tests to introduce new pricing bundles and membership offers, as well as optimize user experience to meet KPIs across all three of our websites • Manage email acquisition and promotional strategy to drive 100k on-site email captures YTD • Lead the Thanksgiving and Holiday marketing strategy – including cross-departmental project management across six teams – and manage seasonal campaign ideation and optimization• Manage paid search strategy, $200k budget, and agency relationship to achieve an average 400% ROI• Implement paid marketing campaigns for new brand initiatives, including ATK Kids and direct books

• Analyzed customer traffic data and built initiatives to increase email captures and conversion rates • Managed paid search/social agency and strategy to drive over 10k free trial conversions in 2016• Implemented A/B testing strategy and analyzed results • Facilitated the creative process for new on-site and external marketing campaigns

• Designed and implemented a metric-based marketing strategy for new city launches – taking into account past launch data, market research and target demographics, and projected channel ROI• Oversaw digital marketing strategy – such as email marketing, social media, SEM – in new markets• Acted as a Project Manager to facilitate all creative cobranded media as part of a $200k multichannel marketing spend with the brand’s largest retail partner

• Worked with the design team to concept and implement over 100 marketing briefs – including international campaigns, emails, direct mail, on-site elements, and brand partnership decks• Strategized and execute email and on-site A/B testing initiatives, and analyzed results accordingly• Collaborated with the marketing team on the creative plan for new trigger email activations • Executed the creative strategy for seasonal acquisition and activation campaigns • Wrote weekly blog posts and filled in for the Senior Social Writer as needed

Filled in for my supervisor during her maternity leave• Managed email marketing, social media, market research, and PR outreach for all 47 stores• Negotiated sponsorships, store permits, and vendor contracts• Retained all responsibilities of Marketing Manager

Logistic: Manage all events from the conceptual phase through execution, including working with PR agencies on larger-scale projects; identify new partnership and marketing opportunities; launched a V.I.P. program in June 2012 and have held exclusive events for 50+ women; manage approximately 30 promotions a year and 10 store events; handle the company’s in-home consignment service; oversee press and community outreach, including handling press releases and networking; manage email marketing, including coding emails and working with a CRM system; handle all press pull requestsCreative: Design promotional materials – including email graphics, postcards, social media images, advertisements; write press releases; manage blog and social media content; create email marketing copy

Assisted with branding strategy, coordinated events and VIP program, worked with local media and event sponsors, designed select promotional materials, coordinated social media, wrote press releases and blog posts, and created email marketing copy.

Prepared RFPs, assisted clients with requests, prepared presentations and in-depth client research, wrote cover letters and press releases, assisted with copywriting and event planning.

Attended weekly Ad Sales meetings, helped execute event strategy, and assisted with collaborative marketing initiatives with brand partners.

Updated computer data on advertisers and clients and assisted with client reports.

Assisted the Editorial staff with fact-checking, research, meetings, article ideas, and wrote articles