Alison Abella Email & Phone Number

Lyon, Auvergne-Rhône-Alpes, France

Client: Enedis

Sao Paulo, Brazil

• Coordinate Sanofi Vaccine main launch for 2024.
• Advance on Go-to-Market models with a strong customer engagement (propose, develop, and deliver solutions).
• Support day-to-day marketing core activities: development and adaptation of promotional materials, media plan…

Sao Paulo, Brazil

• Act as the nexus of communication and planning between marketers, designers, data analysts and engineers.
• Drive delivery of features and scenarios by closely working with business and partner teams.
• Build products with clear customer value.
• Partner with the product and development team to drive sprint planning to build roadmap of product/features and successfully deliver features. Partner closely with key stakeholders to build credibility and buy-in to.
• Seek out new opportunities to augment the output to improve quality and ultimately customer ROI.
• Partner with Engineering teams to build products and solutions to improve the customer experience.

Toulouse

• Mon Carré Nature is a french retailer selling environmentally friendly cosmetics
• Build 2021 marketing-communication plan
• Organization of new product launches
• Sales analysis and implementation of optimization tools

Paris Area, France

• Analyze market (NPD panels) and consumer data to create action points towards products’ launches strategies.
• Participate in the marketing mix recommendations 360 plan for product launches or pillar-product renovations.
• Direct work with departments involved and create an integrated and consistent consumer brand experience.
• Create the local creative material and implement media recommendation and promotional plan.

Paris Area, France

• Brand: L'Oréal ParisProduct: Makeup (Eyes)
• Develop new, innovative concepts in line with the brand’s identity, by integrating consumer insights and trends.
• Orchestrate the product development process
• Interact with other departments (communication, digital, retail, etc.) to create an integrated, engaging and consistent consumer brand experience.
• Market Expertise: Measurement of brand performance and tracking of competing activities. Collect, compare and synthesize market data (consumer, markets, competition…), generate insights and suggest actions.

Paris Area, France

• Contribute and implement the actions inherent in the marketing & sales animation roadmap 2017 and participate in the construction of the 2018 roadmap.
• Category management: Analysis of the performance of assortments (sales, rotations, stocks...).

Toulouse Area, France

• Website creation project: Study customer’s needs, write specifications, coordinate project, adapt customers’ needs into tasks for the programmer manager, website’s creation, recommendation of SEO strategy

Koh Samui Thailande

• Improve internal communication and coordination between different departments.
• Ensures the high standard of services provided for guests and the attainment of the department's qualitative and quantitative targets
• Conveys the hotel's image and atmosphere through exemplary attitude, warm and friendly welcome, availability and frequent presence in the field
• Manages and motivates the teams in order to improve sales and the quality of F&B services
• Improves the department's results by increasing sales and the productivity of F&B points of saleInvoicing
• Wedding Planning

Master'S Degree, Marketing

Master's degree issued by the French Ministry of Higher Education and Research A level +5, visa issued by the Ministry of Higher Education.

Bachelor'S Degree, Management

Bachelor’s degree issued by the French Ministry of Higher Education and Research Speciality web social and marketing digital: Blog.

A Level, Economy And Social, Honors