Gustavo Abello Email & Phone Number

Toronto, Canada Area

- Developed the new eCommerce website using Shopify.- Customized the website design and layout using HTML, CSS and Liquid coding.- Updated and maintained the eCommerce site including adding new products, enhancing the listings for current products, fixing bugs, creating marketing endeavors inside and outside of the site, adding new features to the site and all other facets associated with running an E-commerce platform.- Developed and maintaining an email list that is integrated… Show more - Developed the new eCommerce website using Shopify.- Customized the website design and layout using HTML, CSS and Liquid coding.- Updated and maintained the eCommerce site including adding new products, enhancing the listings for current products, fixing bugs, creating marketing endeavors inside and outside of the site, adding new features to the site and all other facets associated with running an E-commerce platform.- Developed and maintaining an email list that is integrated with the site, through social media, discount coupons, prizes and other initiatives. Integrated Mailchimp with the store to send abandoned cart emails, welcome messages, cross promotions, newsletters and lead nurturing emails.- Google Analytics management – ongoing review of traffic and conversion trends for all sites. Identify areas for improving site conversion. Analyzed SEM data and trends - report findings and suggest improvements.- Activated coupon codes and execute pricing discounts in promotion management system. Implemented Loyalty Programs, Discount Coupons, Prizes, Online Reviews and Affiliate Programs.- Transformed raw web analytics data into actionable insight/opportunities to help drive overall sales of all channels, and improved brand perception. Worked with management to determine KPIs and used Google Analytics to track and report success of the set goals.- Developed and delivers Progress Reports, Proposals, Requirements Documentation and Presentations- Setup the Point of Sale (POS) System integrated with the online store, using iPads.- In charge of Paid Search, Natural Search, Online Display Advertising, Comparison Shopping channels and Affiliates.- Optimized the website content for SEO, using Google Webmaster Tools, Google Analytics and MOZ.- Implemented SEO techniques and PPC strategies to increase avg. monthly revenue by 27%. Managed paid campaigns using Google Adwords, Remarketing, Bing Ads and YouTube Ads - Trained and support the Sales & Marketing Staff. Show less

Toronto, Canada Area

- Developed SEO strategies based on keyword research, keyword strategy, competitive analysis, domain authority, current rankings, and other factors that contribute to developing a successful SEO campaign.- Evaluated the website based on technical factors, on-page analysis, and backlink profiles to summarize the current SEO strength the site.- Troubleshot errors via Webmaster Tools and produced audits that summarized website situation as it pertains to SEO.- Optimized the website’s… Show more - Developed SEO strategies based on keyword research, keyword strategy, competitive analysis, domain authority, current rankings, and other factors that contribute to developing a successful SEO campaign.- Evaluated the website based on technical factors, on-page analysis, and backlink profiles to summarize the current SEO strength the site.- Troubleshot errors via Webmaster Tools and produced audits that summarized website situation as it pertains to SEO.- Optimized the website’s content to earn an optimal status using Yoast SEO and MOZ Tools.- Tracked new inbound links on a weekly basis to filter unnatural links.- Removed the Google Unnatural Linking Penalty to the Website.- Presented a Keyword Ranking Progress based on Google and Moz Tools. Show less

Toronto, Canada Area

- Designed and developed various custom websites and internet marketing campaigns.- Provided analytics of website traffic and offer insights and opportunities for increased exposure.- Assisted customers in the development of search engines optimized content – articles, videos, podcasts, blogs, etc.- Trained and coached customers on search engine optimized content creation and social media strategies.- Maintained all web content, including multiple websites and blogs.-… Show more - Designed and developed various custom websites and internet marketing campaigns.- Provided analytics of website traffic and offer insights and opportunities for increased exposure.- Assisted customers in the development of search engines optimized content – articles, videos, podcasts, blogs, etc.- Trained and coached customers on search engine optimized content creation and social media strategies.- Maintained all web content, including multiple websites and blogs.- Designed and developed email marketing campaigns.- Provided services to multiple clients including Internet marketing, SEO, web design, PPC advertising, email marketing, social media marketing, and conversion rate optimization with an ROI-driven focus.- Managed PPC campaigns using Google Adwords and administered keyword research, ad creation, landing page optimization, monitoring and reporting results. Managed YouTube Video Ads, Remarketing and Adwords Express Campaigns.- Utilized SEO best practices including keyword research, targeted content creation, title tag and header optimization, and link building to improve clients’ online presence, keyword rankings, organic traffic, and conversion rates.- Designed and developed websites in an effort to improve customer user experience, search engine rankings, and conversion rates.- Participated in the planning and implementation of content marketing and social media strategies. Supported clients in developing and executing online reviews and social media efforts through blogging, Twitter, LinkedIn, Facebook, Google+ and other outlets.I work on a per project basis. Show less

Toronto, Canada Area

The Yo Positivo Program is composed by one book and a personal growth seminar that covers the same book's topics. I'm the author of both the book and the seminar. At present time (2016) we are running the seminars in Toronto, Canada. They are delivered in Spanish only. The English version is coming but I can't announce a launching date at this time.I'm the author of both the seminar and the book. My job is to lead the seminar in it's expansion to other cities and countries. At this… Show more The Yo Positivo Program is composed by one book and a personal growth seminar that covers the same book's topics. I'm the author of both the book and the seminar. At present time (2016) we are running the seminars in Toronto, Canada. They are delivered in Spanish only. The English version is coming but I can't announce a launching date at this time.I'm the author of both the seminar and the book. My job is to lead the seminar in it's expansion to other cities and countries. At this moment the satisfaction rate is 4.7 out of 5, based on graduate's feedback.This organization is my philanthropic contribution to the world. This is a not for profit adventure that just want a better world for our kids. Our mission is to provide people the space to enhance their self perception and become happier. Happier people will educate happier kids. When those happy kids become adults they'll do the same with their kids, creating a better world for future generations. Show less

Toronto, Canada Area

- Provided varied web services including consultation, domain registration, research and set-up of hosting, usability testing, design, site architecture, content organization and editing, coding, database integration and site maintenance. - Content Management system developed using HTML, CSS, JavaScript coding and back-end / database interaction using Microsoft Visual Studio and SQL Server. The solution provided a main website with 14 sub-domains, enhanced with SEO standards and Social… Show more - Provided varied web services including consultation, domain registration, research and set-up of hosting, usability testing, design, site architecture, content organization and editing, coding, database integration and site maintenance. - Content Management system developed using HTML, CSS, JavaScript coding and back-end / database interaction using Microsoft Visual Studio and SQL Server. The solution provided a main website with 14 sub-domains, enhanced with SEO standards and Social Media Integration. - Most of the project were built from the ground up so I was also responsible for site structure and development planning. To alleviate maintenance costs, I had also developed a web-based self-admin tools so that staff could easily update pertinent areas of the site whenever needed.- Proposed and designed new email template that outperformed previous template with 80% higher customer response rate. Email Marketing Campaigns implemented using Mailchimp with integrations to Eventbrite, SurveyMonkey, Facebook and Twitter.- Managed search engine optimization (SEO), link building, custom landing pages, and web site content. Increased average weekly web site traffic by 40% in the first quarter. - Increased average weekly web site program registrations by 200%.- Oversaw Google AdWords activities, including keywords, ads, placement, spend, and landing pages. Increased conversions by 500% in two quarters while maintaining existing levels of spend. Created custom landing pages for each specific ad in an effort to drive conversions.- Organized event’s registrations using Eventbrite. Made tickets, payments collection, theme design, emailed invitations, handled refunds, guest’s check-in and management reports.- Created training documentation and trained internal staff of Program Coordinator and Managers working on various departments.- Produced Monthly Web traffic analysis reports including recommendations on how to increase Web traffic and highlight key content. Show less

Computer And Systems Engineer, Engineer

Activities and Societies: Canada Hispanic Chamber of Commerce, Le Tip Midtown Toronto

High School