Aleph is where strategy, design, and technology meet. We integrate research, strategy, design, engineering, and operations to imagine, create, and deliver some of the world's most engaging products and services used by millions across SEA.

UOB TMRW (Retail)► Manage communications with 41 product owners across 4 countries and serve as the gatekeeper for all incoming design requests to the UOB TMRW Experience Design Team of 38 members.► Facilitated team-wide 2-week design sprints, ensuring the entire design team stays on task and on target.► Instrumental in the successful completion of Unity SG and TH design quality assurance testing (DQA Testing) in both SIT and UAT.► Manage over 1800+ TH design defects across… Show more UOB TMRW (Retail)► Manage communications with 41 product owners across 4 countries and serve as the gatekeeper for all incoming design requests to the UOB TMRW Experience Design Team of 38 members.► Facilitated team-wide 2-week design sprints, ensuring the entire design team stays on task and on target.► Instrumental in the successful completion of Unity SG and TH design quality assurance testing (DQA Testing) in both SIT and UAT.► Manage over 1800+ TH design defects across 6 streams in 3 countries.► Develop best practices and processes for the merger of 2 former design teams: TMRW by UOB and Mighty, leading to the successful launch of the UOB TMRW App in 2021.UOB Infinity (Corporate)► Co-led the creation and growth of a new design team from the ground up, growing the team from 3 to 9 members within 6 months.► Responsible for handling design work across 5 countries, achieving BAU status in record time.► Created design process from scratch, optimizing the delivery framework to streamline design work and ensure consistency across teams.► Built a positive team culture and fostered a flat organizational structure that valued collaboration and open communication, resulting in increased staff retention and improved productivity. Show less

Chopstick Creative is a business-driven design agency, we help companies design their corporate identity, ad-hoc graphic design, website design, and development work. Clients range from startups, and local businesses in the retail & F&B space to MNCs like Singha Asia.►Guided all projects and ensured the overall quality of work produced by the creative team.►Managed the creative process from concept to completion, translating marketing objectives into clear creative… Show more Chopstick Creative is a business-driven design agency, we help companies design their corporate identity, ad-hoc graphic design, website design, and development work. Clients range from startups, and local businesses in the retail & F&B space to MNCs like Singha Asia.►Guided all projects and ensured the overall quality of work produced by the creative team.►Managed the creative process from concept to completion, translating marketing objectives into clear creative strategies.►Oversaw client pitches and proposals, ensuring visual communication and brand standards were met.►Reviewed work, provided feedback to creative teams, and managed client expectations and project timelines.Our inspiration comes from the “chopstick philosophy” that two aligned sticks can be more effective than one. We partnered with clients to deliver amazing visual experiences. Show less

Gushweb is all about making website building a simple and enjoyable experience, accessible for everyone. Creating a website with GushWeb is easy, fast, and intuitive, like building stuff with Lego blocks. Anyone can create a website in a matter of minutes.An alternative to WordPress, we founded Gushweb as a quick effective solution for our clients who were in need of a website but the process frustrated them.Promote your business, showcase your portfolio or pitch your ideas with… Show more Gushweb is all about making website building a simple and enjoyable experience, accessible for everyone. Creating a website with GushWeb is easy, fast, and intuitive, like building stuff with Lego blocks. Anyone can create a website in a matter of minutes.An alternative to WordPress, we founded Gushweb as a quick effective solution for our clients who were in need of a website but the process frustrated them.Promote your business, showcase your portfolio or pitch your ideas with GushWeb. We make it super simple for everyone to create beautiful, professional websites that are fully responsive and google SEO Friendly, all without the need to code and worry about technicallities. Show less

Printasia Group was founded to solve the gap between going digital and the ageing printing industry.Laid the initial groundwork and development of a 3rd Gen web-based print ordering platform that enabled users to easily customise and confirm artwork before ordering them, reducing redundancies in communication and human error.I was responsible for maintaining the strategic focus of the project and is in charge of turning a concept into reality.Roles not limited to:•… Show more Printasia Group was founded to solve the gap between going digital and the ageing printing industry.Laid the initial groundwork and development of a 3rd Gen web-based print ordering platform that enabled users to easily customise and confirm artwork before ordering them, reducing redundancies in communication and human error.I was responsible for maintaining the strategic focus of the project and is in charge of turning a concept into reality.Roles not limited to:• Managing an offshore tech team• Tech design planning,• Product architecture layout,• User Experience Flow• User Interface Design• Development platform selection Show less

Dart Print was founded to automate the ordering process for printing to serve my existing pool of clients and to solve a redundancy issue plaguing customers looking for print solutions. Developed a web-based user-focused print ordering platform: www.dart-print.com that enabled users to easily customise and confirm artwork before ordering them, reducing redundancies in communication and human error.Re-optimised workflow and improved user experience with the 2nd Gen printing… Show more Dart Print was founded to automate the ordering process for printing to serve my existing pool of clients and to solve a redundancy issue plaguing customers looking for print solutions. Developed a web-based user-focused print ordering platform: www.dart-print.com that enabled users to easily customise and confirm artwork before ordering them, reducing redundancies in communication and human error.Re-optimised workflow and improved user experience with the 2nd Gen printing platform: www.earnest-print.com. I was responsible for maintaining the strategic focus of the project and is in charge of turning a concept into reality.Roles not limited to:• Managing an offshore tech team• Making business-critical tech decisions• Tech design planning,• Product architecture layout,• User Experience Flow• User Interface Design• Development platform selectionManaged to sell platform and rights and exited the business Show less

Implementation of corporate publicity material and enhance corporate identity through the use ofnewsletters, publications, logos and corporate templatesDevelop, manage and execute publications and collaterals such as newsletter, corporate brochures,corporate review, corporate video and publicity posters, both internally and externallyProviding counsel and editorial oversight for advertisements and publications for differentdepartmentsFormulate media relations… Show more Implementation of corporate publicity material and enhance corporate identity through the use ofnewsletters, publications, logos and corporate templatesDevelop, manage and execute publications and collaterals such as newsletter, corporate brochures,corporate review, corporate video and publicity posters, both internally and externallyProviding counsel and editorial oversight for advertisements and publications for differentdepartmentsFormulate media relations strategies to build and maintain a positive corporate profileLiaising with external organisations to coordinate any national, cluster or joint media matters toensure proper representation of the Charles & Keith Group.Organising / Supporting corporate events and activities to enhance and improve corporate imageAssessing and coordination for corporate visits involving important guests/officialsSupport in writing reports, drafting speeches and doing presentationsAny other duties as assigned Show less