Abena Oteng Email & Phone Number

Calgary, Ab, Ca

Canada

Montreal, Quebec, Canada

• Contributed to the development of marketing campaigns, including creating email templates/layouts, segmenting lists, and tracking performance.• Analyzed campaign data and supervised A/B testing to improve customer engagement and conversion rates.• Identified effective brand marketing practices for email and social media audiences to enhance campaign performance.• Prioritized strategic problem-solving, identifying opportunities to improve email deliverability and overall campaign effectiveness.

Canada

• Conducted client discovery sessions to ensure alignment on content strategy and direction.• Coordinated with copywriters, designers, and project managers to ensure timely project delivery and client satisfaction.• Developed and tracked KPIs to measure the success and ROI of content marketing campaigns.• Created content marketing calendars and distribution plans for over 7 clients, ensuring consistency and alignment with brand messaging.• Conducted ongoing research and analysis of industry trends to inform content strategy and identify opportunities for optimization.

Canada

• Drove growth of core brand portfolios through effective social media management, digital & e-commerce strategies, PR initiatives.• Owned and maintained brand guidelines to ensure consistent brand identity and purpose across all actions and initiatives.• Managed the collection and analysis of consumer market insights and competitor research, providing valuable market analysis and reports to understand customer preferences and market trends.• Organized and efficiently archived creative files using a shared file-naming system, ensuring easy accessibility and seamless collaboration.• Crafted a compelling brand vision, style, and visual identity for digital art and illustration, creating impactful and visually engaging designs.• Produced original and innovative concepts independently or in collaboration with writers, strategists, digital specialists, or team leads.• Actively participated in creative ideation, brainstorming sessions, and internal meetings, contributing valuable insights and ideas.

As a member of the PARK team at OurParkOnline.com, I have fulfilled various roles, including Project Assistant, Front of House, and Back of House volunteer. My day-to-day responsibilities included managing emails and organizing our project management system to ensure timely project delivery. During fashion shows and conferences, I have contributed to the successful rollout of marketing campaigns, assisted with event preparation, and provided support for guest management.

Calgary, Alberta, Canada

At Sensible Marketer, an agency/consulting firm specializing in driving growth for clients through integrated marketing initiatives, I assisted B2C companies across various industries in defining their brand voice, developing integrated content strategies, crafting social media content, and creating compelling website copy.• Took a proactive role in developing and implementing new digital marketing strategies and plans to boost clients' sales and revenue.• Forged strategic relationships with external partners for content development and co-marketing purposes.• Functioned as an in-house consultant, offering social media support and graphic design recommendations to the creative team.• Collaborated with designers to ensure a harmonious blend of copy and design.

As President of the Mount Royal University Marketing Society, I oversaw the development and execution of the club's annual goals, ran regular meetings, appointed executive members, and delegated tasks as needed. I was responsible for ensuring the smooth operation of the club and supporting its members in achieving their marketing career aspirations.

Calgary, Canada Area

• Assisted with the execution of marketing, public relations, and advertising campaigns on a daily basis as an Account Coordinator at TRGR Agency.• Conducted industry research and designed project proposals for new business initiatives.• Supported multiple clients across various industries, including Healthcare, Finance, Automotive, and Travel, by developing and delivering marketing strategies that aligned with their organizational goals to drive ROI.

Canada

As a Marketing and Administrative assistant, I provided a wide range of services, including copywriting, graphic design, and email marketing. Utilizing various software programs such as Adobe, MailChimp, and Microsoft Office, I delivered high-quality work to clients.

Cochrane, Alberta, Canada

As a Marketing and Sales intern, I played a key role in organizing a week-long conference dedicated to innovation in wireless technology. I spearheaded the identification, assembly, and organization of event requirements and ensured its success by managing networking, developing schedules, and maintaining mailing lists. My ultimate goal was to establish publication strategies to increase international reach and build effective marketing methodology.• Conducted market research and analyzed new business opportunities to inform marketing strategies.• Created marketing materials such as presentations, flyers, and email templates to support sales initiatives.

Calgary, Canada Area

As a key member of the Marketing Society's team, I collaborated with the executive team to plan and execute a diverse portfolio of successful events. This involved coordinating with suppliers, sourcing speakers, and managing volunteers and attendees, in addition to brainstorming and developing new event concepts while reviewing and improving existing ones. I also participated in event set-up and take-down, and attended all events throughout the year as a positive representative of the organization. Through engaging with university students, I successfully promoted our events to drive interest and participation.

Master Growth Marketing, Marketing

Upon completion, this course equips you with skills in experimental marketing, customer psychology, goal setting and analytics, AI.

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: -African Carribean Students Association- Mount Royal University -Cubs Dance Team- Mount Royal University.