Abraham Bencid Email & Phone Number

Dominican Republic

Austin, Texas Area

Recruited to develop the video/photography production and post-production team for Spindle 360. Executed videos and photo shoots for a variety of clients and brand: Lead Director from conception to final execution, interactive/web content, Broadcast and photography which entails being responsible for all budgetary numbers, time-lines and production schedules, hiring and overseeing outside vendors and talent. As Director, my role is to provide creative direction, budgets and advice on the efficient use of production methods; I analyzed storyboards and scripts with regard to budgets; and have implemented effective strategies on tackling challenging budgets and time-lines while adhering to high production standards. I manage a staff of 3, talent management and external media vendors.

Recruited to develop the video production and post-production teams for Brown and Partners / Brand-Agent agencies. Executed over 20 videos for a variety of clients: Vera Wang, Zales, to name a few. Lead Director from conception to final execution, interactive/web content, video, which entails being responsible for all budgetary numbers, time-lines and production schedules, hiring and overseeing outside vendors and talent. As Director, my role is to provide creative direction, budgets and advice on the efficient use of production methods; I analyzed storyboards and scripts with regard to budgets; and have implemented effective strategies on tackling challenging budgets and time-lines while adhering to high production standards. I manage a staff of 4, talent management and external media vendors.

Dallas/Fort Worth Area

Recruited as a change agent to develop the new look and feel of the brand globally. Established the company’s first real in-house AV global creative capability in addition to managing all aspects of the creative process with vendors and external design teams. Developed and managed a photography studio with a senior photographer/retoucher; video production and post production team with three producers, an editor and an editor’s assistant; a senior designer; a senior art director; and a 3-D animation freelance production group with 3 artists. Traveled sometimes up to 70% of the time leading creative campaignsin 39 countries around the world.Notable Background - Saved over $1.2 million annually net of all expenses by establishing company’s first in-house post-production and photography department. - Maintained overall brand identity: look and feel plus overall creative as implemented in store (Beauty Center), on-line, print, video, rich + social media, kept abreast of brand identity, beauty and cultural trends for development of innovative ideas, product and concepts.- Led initiative that created company’s first global brand identity to replace many different identities in the 39 country markets.- Communicated clear vision of brand aesthetic, developing standards for all cross channel creative; conceptualized and directed all creative for global advertising.- Developed design standard guide and programs for global advertising and brand design; translated marketing objectives into creative strategies. Oversaw all advertising efforts beneath brand advertising.

Dallas/Fort Worth Area

Other Notable Background: - Managed all aspects of creative process: developed budgets, managed vendors, processed invoices, provided IT support, managed multiple projects and built strong client relationships. - Supervised, supported and inspired creative teams and other staff as well as provided quarterly evaluations, mentorship, counsel to direct reports. - Identified and managed vendors, built freelance pool, helped develop internal agency processes and procedures, mentored and reviewed creative teams, developed wire frames and IA, developed external marketing strategies. - Managed in house and external creative team and agencies, strategists, writers, creative directors, art directors, designers and production artist for web, print, photography, video, multimedia presentations and digital displays. - Directed ad agencies and led creative in the development of new brand campaign for U.S., Europe, Asia Pacific and Latin American regions, and was part of the initial team that launched five new markets around the world.Most Recent Accomplishments: - Directed broadcast campaign for two TV spots/social media/interactive video for US marketing dept. Airing on Project Runway and Project Runway All Stars season 13. It also included exclusive deal with Warner Brother Records and recording artist KIMBRA. - Directed 360 degree global advertising campaigns delivering visually integrated marketing solutions. - Worked closely with cross functional product development team creating visual stories for new product development. - Was creative lead for the Latin America region and key creative contributor in developing a fifty fragrance portfolio launching in a five year phase.

Dallas/Fort Worth Area

Upon deciding to return to Texas, was hired initially for three months as a photographer before the VP of Creative recognized additional talents and was immediately moved to Fossil image group to lead multimedia department. Soon thereafter became a Senior Multimedia Designer and later also the department’s lead Art Director for most of the three years with the company. - As lead multimedia art director, worked with the multimedia team to create concepts for various branding, interactive, and design sales driven campaigns for portfolio brands, such as Armani, DKNY, Diesel, Adidas, Lacoste, Michele Watches, Zodiac the Fossil brand. - Developed compelling visual campaigns driven to promote each individual brand and product lines; led brand development, evolution and execution in a diverse set of mixed media; and led conceptualization, presentation and design execution of brand, marketing and seasonal campaigns. - Through solutions and handling multiple projects from concept to distribution while being energetic, self-motivated, time sensitive and successful in a fast paced, deadline-driven environment. - Hired, managed and mentored the multimedia design and video production teams. - Led all creative functions including casting, scouting, models, vendor research and recommendation, project management, storyboard development and animatics visualization, music, wardrobe styling: research, selection and approval.- Directed spots for broadcast and cinema, micro sites development, multimedia presentations,training material, developing sales and trade show visual promotions through motion graphics and interactive design; also provided art direction and photographer for lifestyle and product shoots.

Miami/South Beach

Joined former director for MTV, and a personal friend in formation and successful start-up of this video production company that eventually became a small design firm. Clients primarily included record labels and other music-oriented companies. What was initially only video production for client’s later also evolved into doing design and production of integrated marketing campaigns for them. Thirty percent of business was in the U.S. and seventy percent in Latin America (Venezuela, Argentina, Peru, Mexico, Costa Rica, and Puerto Rico). The company was still enjoying great success when the decision was made to return to Texas and pursue a corporate career. - Successfully launched start-up that after first year double in size as it became a growing enterprise and a highly regarded design studio. - Driving force behind expansion into design and production of advertising campaigns for clients. - Developed and executed creative direction, photo art direction, promotional package design, television, multimedia, graphic design, photography, film/video pre-production, production, and post-production. - Managed creative teams and freelance contributors, supervised art directors, selected and directed talent, field producers and studio engineers through multiple phases of the creative process.- Developed brand recognition strategies: project management, web site design, and was expert in photo art direction for print, web and video. - Managed in-house and external creative team and agencies, strategist, writers, creative directors, art directors, designers, and productions artist for web, print, photography and video. - Led casting, scouting, models selection, vendor research and recommendation, project management, storyboard and animatics visualization, music, wardrobe styling and selection.

Dallas/Fort Worth Area

During last years of college began working for the University asked to assume full responsibility for artistic and technical production of the university’s first on-line curricula. Managed two full time instructional designers and a senior programmer, plus 20 part time students charged with developing the instructional web courses. - Launched the university’s first 30-40 on-line courses in 4-5 different programs. - Provided administrative and technical support functions for the successful delivery of the distributed learning courses. - Led creative and artistic-direction, graphic/interactive design, audio and video, pre-production, production and post-production, Web/CD-ROM development as well as multimedia consultation. - Assisted in delivery of instructional technology via the broadband (Rich Media), implementing new learning methods as well as software and hardware for web courses. - Project managed and assisted in course ware development and implementation, development and implementation of presentations for faculty training on the usage of different types of media and programming techniques to be used in their web courses.

South Beach, Fl

Locomotion was dedicated to prime-time animation both on television and the Internet for young adults. Responsibilities included working on the re-branding of the channel, directing and designing promos, ID’s for a variety of anime shows and films, such as South Park, Evangelion, Cowboy Bebop, Arjuna, HACK sign, and acclaimed feature films such as Akira, Ghost-in-the-Shell.

Dallas/Fort Worth Area

Project involved an interactive CD-ROM series includes content about Depression and Schizophrenia developed under a grant from the U.S. Department of Education, Rehabilitation Services Administration and produced under the auspices of the University of North Texas, Dept of Rehabilitation, Social Work and Addictions. Responsibilities included extensive creative and artistic direction, project management and production, video director and audio mastering, video editing, interface design, storyboard development, image development & manipulation, layout design, CD packaging as well as multimedia integration of diverse segments using a variety of software.

Miami, Florida.

Performed freelance work as creative consultant, production coordinator, location scout and Super 8 camera operator for MTV Latin America, MTV Sports, and MTV Afuera on location in Miami, Colorado, Mexico, and Venezuela.TELEVISION COMMERCIALS PRODUCTION; Caracas, Venezuela 6/1990 - 9/1990

Caracas, Venezuela.

Produced over 30 broadcast commercials using 35mm format. Some products include Rock-Cola (a Coca-Cola Company), Finesse, and Philippe Lauren. Responsibilities included, direct the pre, pro & post-production process in conjunction with the rest of the film crew. Involved project planning and managing, casting, crew selection and contracting, budgets, location scouting.

Bachelor Of Fine Arts (Bfa), Photography / Graphic & Interactive Design / Radio, Tv, Film.

Creativity In Advertising, Advertising

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