Abenezer Feleke Email & Phone Number

Ethiopia

Currently leading the technical and strategic advice in planning and implementation of Ethiopia's Digital Identity as part of Digital Ethiopia Strategy 2025. Lead Advisor for the Communications & Knowledge Management unit for Ethiopia’s National ID Program Office (NID) under the Office of the Prime Minster (PMO). Responsible for leading the development and.

Addis Ababa, Ethiopia

Under the regional communications and advocacy unit of East Africa & Great Lakes, provide overall leadership, coordination, and strategic direction to DRC’s advocacy and communications work in Ethiopia. Under the supervision of the Head of Programms, responsible for engaging key stakeholders in evidence-based initiatives to influence and lobby for the.

Ethiopia

A more senior role in providing strategic and technical support in the advocacy, demand, access, digital media, PR and communications activities for GAIN Ethiopia's multiple programs in addition to coordinating the Sun Business Network movement in Ethiopia in collaboration with the Global SUN Movement co convened by GAIN and the World Food Program (WFP).

Netherlands

• Strategic lead for digital marketing and social behavioral change communication in implementing the work plan of GAIN’s maternal, infant and young children Nutrition (MIYCN) projects, and provide technical expertise.
• Work closely with government, business partners, other civil society organizations and consultants to achieve impact through scale-able models of nutritious maternal and children’s food production, distribution/sales.
• Develop innovative demand creation strategies using digital and SBCC platforms for community level behavior change for nutritious food consumption and optimal MIYC feeding across the projects
• With support from GAIN MIYCN teams, facilitate the development of communication materials, social marketing activities and communication campaigns in collaboration with partners
• Facilitate the implementation of effective and innovative demand creation activities in creative development, advertising, brand communications in assisting supported private sector and government bodies towards.
• Assess nutritious foods marketing opportunities and develop/revise market expansion strategy for the GAIN supported producers

• Content and communications support to the global SBN team and sharing and adopt best practice through liaising with other National SBNs including Africa, Europe and Asia.
• Lead The development of the 3 year SBN Ethiopia strategy 2021-2023.
• Convening technical and political level meetings between business, government, civil society, donors and UN agencies to strengthen cross-sector dialogue on nutrition and build consensus on priorities and opportunities.
• Recruitment of national businesses to the SBN and utilize the National SBN Membership database for SBN Ethiopia.
• The roll out of the SBN Ethiopia Pitch Competition 2019/2020.
• Roll out the SBN’s finance, technical assistance and business development surveys to assess SBN members for their needs – and identify new partnerships to address the challenges and opportunities facing business in.

• Analyzing market and consumer trends, ensuring successful product performance in the market creating innovative marketing solutions to reach target consumers.
• Responsible for developing plans and executing projects and initiatives to build brand equity & achieve trusted source of diary nutrition objectives and other business deliverable for Ethiopia.
• Developing marketing calendar- executing consumer activation, sampling and consumer promotion activities in full,
• Responsible for coordinating agencies regarding primary & secondary visibility. Including preparation of brand strategy brief about brand situation and coordinating with agencies to for most suitable activation.
• Execution of ATL activities: preparing annual brief with budget to media agency together with Marketing Manager and coordinating that plan is aligned with BTL activities plan.
• Coordinate media plan execution by advertising agencies and raise PR/PO for activities including analysing monthly media agency report and brand performance report and evaluate results against set KPIs, initiating plan.

• Developing, planning and implementation of in –country brand and marketing plan (in accordance with country strategy)
• Planning and development of media scheduling and implementation of country specific marketing and advertising plans
• In charge of leading brand expansion, strategy development, championing the DStv brand in alignment with Multihoice Africa goals, including management of external agencies and execution of brand products
• Monitor advertising and marketing activities to ensure the right message is delivered about DStv products or services
• In charge of agency management in story-boarding and concepts layouts for core media items (brochure, ads, websites etc.)
• Co-ordinate Point of sale and promotional items

Development of strategic plan with partners, coordinating the organization and implementation ofnationwide projects and awareness training focusing on, Water and Sanitation, Maternal andchild health care, Infectious Disease Prevention (IDP), as well as Youth Development under thehealth program of RI. Responsible for the overall monitoring of reports.

Addis Ababa, Ethiopia

• Worked as an Intern on the development of strategic plan for the launching of a project on campaign for accelerated reduction of maternal mortality in Africa (CARMMA)

• Responsible under the quality control unit on the Drug sensitivity testing and Vaccine therapy with monitoring and Health care quality maintenance

Mandela Washington Fellow - Leadership In Public Management And Communications

Activities and Societies: 2024 Mandela Washington Fellow Graduate. Ignite Talk Speaker at the MWF 2024 Summit in Washington DC. Received.

Professional Accreditation Qualification, Project Management, Distinction

Professional Diploma Certification, Project Management, Distinction

Master Of Sicence Degree, Applied Microbiology, Very Great Distinction, Honors

Activities and Societies: Akilu Lemma Foundation Scholarship Grant Recipient, Vice President Student Counsel, Lead Representative MSC.

Bachelor'S Degree, Applied Biology, Very Great Distinction, Honors

Activities and Societies: President, Rotaract Club of Lewet, Vice president Graduation Committee, Board Member Undergraduate Student.