Adra Cole Benjamin Email and Phone Number
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Senior-level marketing and communications specialist, writer + brand strategist with 20 years experience working in impact-minded companies, contributing my entrepreneurial mindset, creativity, and team-building skills in order to make the world a healthier, happier, and kinder place.As a value-focused, impact-motivated person, purpose means everything. And I’m here to serve. I love to see people win. When they win, I win. I measure success on impact. Who I serve. The difference I make. How well others feel supported, appreciated, and seen. I love to empower and support others. On internal teams and within consumer communities. SKILLSET: CopywritingEmail MarketingDigital MarketingTeam ManagementProject ManagementProduct Marketing Content Marketing Integrated Marketing Community EngagementMember + Customer ServicesLEADERSHIP QUALITIES: MentoringTrauma Informed Inclusivity-Minded CollaborativeEmpoweringPERSONAL VALUES:Integrity Communication Growth Health Creativity ConnectionCreative + Strategic. I use the power of words to educate, empower, and motivate people to take action. Not from deficiency or lack but wholeness. I believe you can market incredible products and services with purpose and power, not fear and scarcity. I believe brand loyalty is created from incredible customer service.I subscribe to the agile way of working: create, measure, learn. A few awesome career highlights:+ Meeting Gabor Maté and hearing him speak live at Commune Topanga (2022)+ Teaching live classes and mindfulness activities for engaged communities (2022)+ Getting to personally thank Rodney Yee for introducing me to yoga years ago (2020)+ Presenting on stage to a 100+ room of participants in a rigorous leadership training (2019)+ Single-handedly managing a 50-vendor expo at a sustainable eco-blogging conference (2019)+ Sitting on a Influencer Marketing educational panel for Naturally Boulder (2017)+ Speaking in the Inspiring App's Inspiring People series about agile & non-tech founders (2014)+ Directing four short anti-bullying videos with Dr. Susan Lipkins (2012)+ Mentoring a Tufts University class on social media for PR professionals (2012)+ Presenting at a Social Media Breakfast Boston panel about social media in healthcare (2012)
Commune Media, Inc.
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Director Of Marketing CommunicationsCommune Media, Inc. Jan 2022 - PresentTopanga, California, UsCommune creates video courses and online workshops in personal development, mindful movement, spirituality, health, environmental regeneration, and social activism. As head of Marketing Communications, I lead our growing team of talented content managers and marketing associates, as well as manage project timelines and deliverables for both course releases and membership marketing initiatives. Being a part of this team has been the greatest joy of my career. Responsibilities:~ Manage our course build + content marketing team, including email and social media ~ Project manage course production, copy process & marketing initiatives ~ Manage affiliate partnerships & teacher relations~ Support partner integrations & sponsorship management in email and social ~ Oversee the marketing calendar and core team initiatives on a weekly basis ~ Host live teacher calls & the occasional member community gatherings~ Help QA/review marketing assets including landing pages & opt-in graphics~ Act as lead copywriter for most course and marketing projects ~ Ensure the team is set up for success, personally and professionally
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Content Marketing ManagerCommune Media, Inc. Jan 2020 - Jan 2022Topanga, California, UsResponsible for managing marketing communication plans for course teachers, course and brand marketing copy and internal writers, email marketing plans and initiatives, affiliate relationships, community management initiatives including hosting monthly live classes with teachers.About the company:Commune’s mission is to bring well-being to a BILLION people worldwide through video courses led by world-renowned teachers of personal development, movement and mindset, health and nutrition, spirituality, sustainability, and civic engagement.
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Founder & Digital Marketing ConsultantRize :: Content Marketing Agency Jan 2012 - Jun 2020Offered brand + marketing strategy with implementation for clients in healthcare, natural food, wellness, technology, and education to help them not only earn revenue but stand out among noisy marketplaces based on their values, product differentiation, and unique stories.I'm full-stack because I've done pretty much everything you could file under MARKETING. Here's the rap sheet: + brand development+ marketing strategy + content strategy + social media strategy + online community management+ ambassador programs + affiliate marketing programs + blogger outreach campaigns + copywriting & editing + ghostwriting & blogging + search engine optimization + project management + product development+ product marketing+ website creation & copy
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Digital Media & Public Relations SpecialistEssenza Communications Jan 2016 - Oct 2019As the Sr. Digital Marketing Strategist, I oversaw influencer marketing programs and campaigns that aligned with client goals and PR objectives. Essenza Communications is a full-service public relations firm, specializing in consumer packaged products, functional foods and ingredients, specifically in the health and wellness industry.
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Marketing ManagerFresh Thymes Eatery Aug 2015 - Mar 2019Boulder, Colorado, UsOversaw all marketing strategy and implementation for revenue-positive Fresh Thymes and its two locations, the Eatery and Marketplace, using cutting-edge tools, team collaboration, customer feedback, and buyer insights. -
Director Of Interactive Media & CommunicationsHealthteacher, Inc Jul 2012 - Jul 2013As the Director of Interactive Media & Communications, I devised and executed launch plans for PR, user acquisition, and content, with a keen focus on how to create increased brand equity among teachers, hospital partners, and local communities. + Developed and executed a year-long marketing content strategy that included the launch of GoNoodle's blog, youth health infographic and thought leadership articles + Developed and executed the B2C lead generation strategy, including a robust Word of Mouth program + Developed and executed the PR and media strategy + Organized school events in key markets for local press coverage+ Served as director and project manager on key video projects (samples shown)+ Hired and managed freelance writers, as needed, for short-term to long-term needs+ Assisted in copywriting for product development, digital media, marketing as needed + Managed the growth and engagement of social media accounts+ Educated and advised colleagues about how to leverage social media in their roles
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Social Media & Community ManagerMeyou Health Mar 2010 - Jul 2012Boston, Ma, UsAs the first non-tech hire in 2010:- I launched our social media strategy and managed the tactics - I served as copywriter for product and company communications- I implemented an editorial content process for our main product, Daily Challenge- I managed the editorial effort of Daily Challenge, including scheduling and revising content written by freelance writers - I assisted in the development of our brand, including logo selection- I burrowed into online forums and communities to help raise awareness about our brand and the Daily Challenge beta- I wrote and formatted blog posts for various audiences - Organized the first-and-only FitBoston health bloggers event The majority of my work at MeYou Health was focused on: - Managing all social media channels (Facebook reached 35,000 fans in 2.5 years, Twitter surpassed 5,600 in the same timeframe.)- Reporting on monthly basis social media performance & ROI including product sign-ups via social media (thanks, Argyle Social!)- Managing blogger outreach and partnership campaigns, social media initiatives to increase user acquisition, PR efforts and initiatives, and the blog content calendar and copyedit needs. - Overseeing a small group of freelance bloggers- Answering all support and member emails/questions from the growing Daily Challenge community (up to 230,000 signups since Sept 2010)- Attending relevant events and conferences so I can use real words, beyond 140 characters- Assisting in usability testing and product development -
Founder & Chief Marketing OfficerRedpint Aug 2009 - Jun 2011RedPint was a labor of love. In 2009, I started this company with the goal to make it easier to find great craft beer wherever you go and, at the same time, connect with other beer fans. (I was new to Boston and wanted an easy, mobile way to find tasty craft beer -- in liquor stores or at bars.)I vetted the concept of RedPint by creating Boston's very first craft beer meetup, which has grown to nearly 450 members in just over two years. With the release of our iPhone app in 2010, we become one of the first companies to create a native app that let you check in to what you're drinking, whom you're drinking with, and where you were drinking -- while being able to rate the beers, share photos, and keep a log of the beers you drank.With the help of Eric Torres, design professional, I crafted the brand of RedPint and led the creative direction of all the virtual medals. I worked with breweries on outreach programs so we could better understand market needs. I managed the growing RedPint community on Facebook and Twitter, and attended various events, including Tech Stars for a Day, to raise awareness of what we were trying to achieve with RedPint. In June 2011, RedPint was acquired by Untappd.
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CopywriterGo Ahead Tours May 2009 - Mar 2010As the sole copywriter for Go Ahead Tours, I worked in all realms of media, including print, web and social media. I championed the effort to get the company more active and integrated across all online channels, as well as created the content strategy for a new Wordpress blog. Other duties included:+Developed product itineraries for the catalogs, travel itineraries, and web content+Created all copy elements for pre-reservation, pre-trip, customer service communications including letters and email.+Wrote compelling direct marketing communications that achieved acquisition and retention marketing objectives.+Created all copy elements for our blog and twitter accounts.+Pro-actively contributed concepts and initiatives +Developed attention-grabbing advertising copy for print ads, radio and other marketing channels.
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Sr. Marketing CopywriterDesert Schools Federal Credit Union Sep 2006 - Feb 2009Phoenix, Arizona, UsWriting responsibilities:+Wrote and edited copy for multimedia: Web, TV, radio, print, displays+Wrote and edited project proposals and creative briefs+Collaborated with internal stakeholders to ensure content accuracy +Worked closely with research to identify target demographics+Established the brand voice for the organizationOther responsibilities: +Served as creative lead to conceptualize campaigns and promotions+Art directed visual execution of ideas, from concept to launch +Served as project lead to manage deliverables and timelines+Led team brainstorms, marketing/business development meetings+Led cross-functional project teams+Led product development and naming efforts+Presented concepts and proposals to upper management+Presented cost-saving proposals, new tactical ideas and promotional strategies, like social media, to VP of Marketing+Launched and built photo library by taking photos of desert lifestyle -
Marketing ManagerLimelight Networks Mar 2006 - Sep 2006Tempe, Arizona, UsWriting responsibilities:+Wrote/edited copy for Web and print+Used HTML to manage Web site contentOther responsibilities: +Managed print production schedule and collateral inventory+Provided concepts for print ads and tradeshow layouts+Obtained bids on print production and tradeshow displays+Worked with outside team to execute tradeshow videos+Selected music for tradeshow videos +Attended tradeshows to setup and support sales team+Oversaw first phase of the Web site re-design+Managed approval process of sponsorships and tradeshows+Implemented Web analysis and SEO techniques +Implemented tradeshow procedures and policies +Quadrupled annual tradeshow participation in US+Tripled annual tradeshow participation in UK+Initiated marketing endeavors in Asia-Pacific +Increased sponsorship involvement in US markets+Assisted Product Manager with projects and presentations +Managed sales team requests for collateral and event attendance -
Director Of Marketing And CommunicationsOklahoma City Metropolitan Association Of Realtors Aug 2003 - Feb 2006+Identified strategies for member retention and acquisition+Increased company penetration in local and national markets+Managed budgets for events and marketing collateral +Managed print production schedule and collateral inventory+Attended networking events to promote awareness of the company +Organized company events: international conferences, golf tournaments, inaugural banquets, monthly luncheons, educational and fundraising events+Managed a team at local and national tradeshows+Wrote/edited copy for print and Web magazine ads+Wrote weekly and monthly communication updates to BOD+Wrote annual marketing and communication plans+Oversaw volunteer committees and regular meetings, agendas and events+Worked with local newspaper editor to write features+Studied industry trends, legislative action and education requirements
Adra Cole Benjamin Education Details
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Oklahoma State UniversityCreative Writing -
Institute Of Integrative NutritionWell-Being
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LandmarkLeadership Program Graduate
Frequently Asked Questions about Adra Cole Benjamin
What company does Adra Cole Benjamin work for?
Adra Cole Benjamin works for Commune Media, Inc.
What is Adra Cole Benjamin's role at the current company?
Adra Cole Benjamin's current role is Impact-Minded Brand Marketer / Content Marketing Specialist / Senior Copywriter / Project Manager / Team + Community Builder.
What is Adra Cole Benjamin's email address?
Adra Cole Benjamin's email address is ad****@****une.com
What is Adra Cole Benjamin's direct phone number?
Adra Cole Benjamin's direct phone number is +172094*****
What schools did Adra Cole Benjamin attend?
Adra Cole Benjamin attended Oklahoma State University, Institute Of Integrative Nutrition, Landmark.
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