Abe Novick, President and Owner of AbeBuzz, spent over twenty years in corporate public relations and new business development at major advertising agencies, including Euro RSCG (global), Eisner Communications (regional) and several mid-size shops on Madison Avenue. He’s worked with both the agency and their clients on developing and honing their unique message by applying the principles of smart positioning and skillful branding. He’s a regular columnist with The Baltimore Jewish Times and The Baltimore Business Journal where he frequently writes about the intersection of pop culture and marketing trends. He is also a regular blogger for The Jerusalem Post and has been a commentator on NPR, reporting on both politics and media. Abe’s also shared his knowledge and experience in marketing, branding and pop culture by writing for news outlets including; The Financial Times, The Christian Science Monitor, The Boston Globe, The Jerusalem Post, The Philadelphia Inquirer, The Washington Times, The San Francisco Chronicle, The Hartford Courant, The Baltimore Sun, Ad Age, Adweek, Mediaweek & Brandweek.

Early phase advisor and strategist brought in to probe and assess a client’s current brand equity and market positioning. Walk in its shoes, see it from the consumer’s perspective and examine it from 10,000 feet by:a.) Analyzing competitive marketplace b.) Conducting in-depth consumer research c.) Organizing and managing comprehensive brand analysisProvide a result-oriented strategic roadmap and brand-positioning guide for client and marketing partners to execute.Currently heavily focused on Education & Independent School market.

Senior Director, charged with strategic planning, marketing research and analytics, brand and product development, customer relationship management and public relations. Provide a decisive course of action to accelerate revnue/market growth.

Senior Executive responsible for identifying and leveraging core competencies to drive productivity, quality and revenue/profit growth within an intensely competitive industry. Heavy emphasis on delivering campaigns that capitalized on opportunities to increase financial results that exceeded forecasted expectations.