Anthony Berardo Email & Phone Number

Wayne, New Jersey, Us

Responsible for developing and executing strategies to drive online sales growth, optimize customer engagement, and enhance profitability across all e-commerce channels. This role requires cross-functional collaboration with Marketing, Operations, Finance, and Customer Service teams to build a seamless and engaging digital presence. The Director will manage P&Ls, set and meet sales goals and KPIs, oversee budgets, manage vendor relationships, and stay current with industry trends.

Wayne, New Jersey, Us

● Build and Manage the Marketing Department for z. one concepts USA● Own the lifecycle of the customer journey across multiple touchpoint (website ecommerce, digital advertising and CRM and email marketing).● Create data-driven approaches to track and analyze campaign performance, and provide quality assurance to enhance main KPIs.● Utilize best practices with A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads.● Oversee and coordinate digital campaigns budget across multiple channels (SEM, Affiliate, Display, Social) to ensure each campaign meets the desired performance metrics and budgets, delivering progress and insight reports on a regular basis to the greater marketing and sales teams.● Provide ongoing management and optimization of these campaigns with a heavy emphasis on tracking and reporting.● Lead customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc).● Build paid search and display media plans on Amazon.● Work closely with digital agency to drive success in meeting their goals.

Consult startup companies to bring to mid-market through strategic marketing as fractional CMO tasked with marketing strategy, sales development, growth opportunities, and marketing department oversight. Build partnerships with network and portfolio of clients to assist companies with developing custom marketing strategy. ● Oversaw Shokz (formerly Aftershokz) account with focus on brand awareness and direct-to-consumer sales growth across web store with paid search and social and affiliate program implementation, resulting in 55% increase in revenue and 22% month-over-month growth in average order value in 6 months. ● Achieved significant web store growth, including 130% in revenue, 95% for conversion rates, 10% for average order value, and 110% in processed transactions.

Long Branch, Nj, Us

Recruited to role after consulting on marketing strategy in 2016. Launched omnichannel digital marketing strategy and suite of activities, including affiliate, paid search, paid social, programmatic, mobile marketing (SMS, MMS, and apps), retention and loyalty strategies, email marketing, and organic strategies, including search, social media, and influencer programming.● Achieved significant growth since 2017, including 1390% in Shopify revenue, 1128% in Amazon revenue, 2133% in total revenue, 967% in total customers, 878% in new customers, 1087% in returning customers, and 43% in average order value. ● Restructured affiliate program to include more earned content and sales from top of funnel, resulting in sales increase from 5% in 2020 to 45% in 2022.

Long Branch, Nj, Us

Red Bank, New Jersey, Us

Developed paid marketing campaigns and digital media plans in alignment with organic strategies to increase paid results. Drove digital media strategy and initiatives through paid cycles. ● Launched paid search and social campaigns to obtain funding for startup Kickstarter campaigns, such as Archt Audio and Edwin the Duck, achieving 500%+ funding for both campaigns. ● Realized 5X return on advertising spend (ROAS) for holiday campaign using AdRoll for Polk Audio and Definitive Technologies 2014 holiday campaigns featuring John Legend with $200K budget.

Omaha, Ne, Us

Conceptualized and executed short- and long-term marketing strategies to target new areas, markets, and cities. Directed email marketing, direct mail, print, and digital advertising with paid search and social campaigns.

New York, Ny, Us

Delivered organic growth through content marketing, SEO, SEM, and lead generation, achieving higher click rates with 50% lower cost per conversion. Optimized landing pages and evaluated keywords to maximize B2B selling initiatives. ● Integrated campaigns into Salesforce with focus on SEO and SEM. ● Designed customer survey to determine net promoter score with SurveyMonkey, inputting results into Salesforce to guide decision-making and communications.

Englewood Cliffs, New Jersey, Us

Managed, directed and supervised all projects pertaining to the e-commerce channel of the company from web design and development, to online marketing, including SEM, SEO and email marketing.