Anthony Berardo Email and Phone Number
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As a results-driven and strategic marketing executive and fractional CMO, I leverage my expertise in leading e-commerce sales and branding strategies to maximize revenue growth, customer acquisition, and market share. By applying innovation and creative thinking, I create digital marketing opportunities, identify customer behavior, and secure new revenue streams.Currently, I am a marketing strategist and fractional CMO at my own consulting company, Berardo Marketing Group LLC. Most recently, as Vice President of Marketing and Sales for Raw Generation Juices I achieved 2133% growth in sales over a 4 year period. Throughout my career, I have created new marketing initiatives, launched products, defined strategies, and increased brand awareness. I am proud of my ability to lead high-performing teams while managing multimillion-dollar budgets. A few key highlights from my most recent career history include: ● Strengthening a client’s presence in the home security surveillance industry through performance and affiliate marketing, increasing conversions by 180%, average order value by 20%, revenue by 400%, and website traffic by 50% as a marketing consultant and fractional CMO. ● Crafting and launching SMS and MMS texting campaigns that grew the subscriber list to 35,000 in six months with a 10:1 return at Raw Generation Juices.● Designing a mobile application that was downloaded 18,000 times in the first year and generated $1M in sales at Raw Generation Juices. ● Expanding to new sales channels, leading to 100% average annual growth after establishing Raw Generation Juices on Amazon Marketplace. ● Establishing a UK-based brand in the US market as a fractional CMO and marketing consultant, increasing brand awareness and website sales with increases in traffic by 22%, revenue by 42%, and average order value by 21%. I am excited to expand my professional network and see what the future may hold. If you would like to connect, please contact me at anthony.berardo@gmail.com. AREAS OF EXPERTISE Market PlanningStrategic MarketingDigital PerformanceBrand Development Demand Generation Project Management Budget Development Product Management Process Improvements Brand Awareness & StrategyProduct Launch & Positioning
Beautynova Americas
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Director Of EcommerceBeautynova Americas Nov 2024 - PresentWayne, New Jersey, UsResponsible for developing and executing strategies to drive online sales growth, optimize customer engagement, and enhance profitability across all e-commerce channels. This role requires cross-functional collaboration with Marketing, Operations, Finance, and Customer Service teams to build a seamless and engaging digital presence. The Director will manage P&Ls, set and meet sales goals and KPIs, oversee budgets, manage vendor relationships, and stay current with industry trends.
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Senior Digital Marketing ManagerBeautynova Americas May 2022 - Nov 2024Wayne, New Jersey, Us● Build and Manage the Marketing Department for z. one concepts USA● Own the lifecycle of the customer journey across multiple touchpoint (website ecommerce, digital advertising and CRM and email marketing).● Create data-driven approaches to track and analyze campaign performance, and provide quality assurance to enhance main KPIs.● Utilize best practices with A/B and multivariate testing, segmentation, classification, and behavioral targeting to maximize gross profit, revenue, engagement, open, click & conversion rates, and nurture leads.● Oversee and coordinate digital campaigns budget across multiple channels (SEM, Affiliate, Display, Social) to ensure each campaign meets the desired performance metrics and budgets, delivering progress and insight reports on a regular basis to the greater marketing and sales teams.● Provide ongoing management and optimization of these campaigns with a heavy emphasis on tracking and reporting.● Lead customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc).● Build paid search and display media plans on Amazon.● Work closely with digital agency to drive success in meeting their goals.
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Fractional Cmo | Marketing Strategist | OwnerBerardo Marketing Group, Llc 2009 - PresentConsult startup companies to bring to mid-market through strategic marketing as fractional CMO tasked with marketing strategy, sales development, growth opportunities, and marketing department oversight. Build partnerships with network and portfolio of clients to assist companies with developing custom marketing strategy. ● Oversaw Shokz (formerly Aftershokz) account with focus on brand awareness and direct-to-consumer sales growth across web store with paid search and social and affiliate program implementation, resulting in 55% increase in revenue and 22% month-over-month growth in average order value in 6 months. ● Achieved significant web store growth, including 130% in revenue, 95% for conversion rates, 10% for average order value, and 110% in processed transactions. -
Vice President Of Marketing And SalesRaw Generation Juices 2021 - 2022Long Branch, Nj, UsRecruited to role after consulting on marketing strategy in 2016. Launched omnichannel digital marketing strategy and suite of activities, including affiliate, paid search, paid social, programmatic, mobile marketing (SMS, MMS, and apps), retention and loyalty strategies, email marketing, and organic strategies, including search, social media, and influencer programming.● Achieved significant growth since 2017, including 1390% in Shopify revenue, 1128% in Amazon revenue, 2133% in total revenue, 967% in total customers, 878% in new customers, 1087% in returning customers, and 43% in average order value. ● Restructured affiliate program to include more earned content and sales from top of funnel, resulting in sales increase from 5% in 2020 to 45% in 2022. -
Marketing And Sales DirectorRaw Generation Juices 2017 - 2021Long Branch, Nj, Us
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Director Of Digital AdvertisingLotus823 2014 - 2021Red Bank, New Jersey, UsDeveloped paid marketing campaigns and digital media plans in alignment with organic strategies to increase paid results. Drove digital media strategy and initiatives through paid cycles. ● Launched paid search and social campaigns to obtain funding for startup Kickstarter campaigns, such as Archt Audio and Edwin the Duck, achieving 500%+ funding for both campaigns. ● Realized 5X return on advertising spend (ROAS) for holiday campaign using AdRoll for Polk Audio and Definitive Technologies 2014 holiday campaigns featuring John Legend with $200K budget. -
Director Of MarketingBox Office Ticket Sales 2014 - 2015Omaha, Ne, UsConceptualized and executed short- and long-term marketing strategies to target new areas, markets, and cities. Directed email marketing, direct mail, print, and digital advertising with paid search and social campaigns. -
Director Of Online MarketingMyriad Supply 2008 - 2009New York, Ny, UsDelivered organic growth through content marketing, SEO, SEM, and lead generation, achieving higher click rates with 50% lower cost per conversion. Optimized landing pages and evaluated keywords to maximize B2B selling initiatives. ● Integrated campaigns into Salesforce with focus on SEO and SEM. ● Designed customer survey to determine net promoter score with SurveyMonkey, inputting results into Salesforce to guide decision-making and communications. -
E-Commerce Projects ManagerCentral Holidays Mar 2003 - Nov 2008Englewood Cliffs, New Jersey, UsManaged, directed and supervised all projects pertaining to the e-commerce channel of the company from web design and development, to online marketing, including SEM, SEO and email marketing. -
Internet Projects ManagerRla Creative Inc 1999 - 2003
Anthony Berardo Skills
Anthony Berardo Education Details
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Seton Hall UniversityCommunications With Minor In Advertising Art | Certified In Computer Graphics
Frequently Asked Questions about Anthony Berardo
What company does Anthony Berardo work for?
Anthony Berardo works for Beautynova Americas
What is Anthony Berardo's role at the current company?
Anthony Berardo's current role is Strategic Marketing Executive | e-Commerce Sales | Digital Marketing Transformation | Fractional CMO.
What is Anthony Berardo's email address?
Anthony Berardo's email address is an****@****ail.com
What is Anthony Berardo's direct phone number?
Anthony Berardo's direct phone number is +173221*****
What schools did Anthony Berardo attend?
Anthony Berardo attended Seton Hall University.
What skills is Anthony Berardo known for?
Anthony Berardo has skills like Online Marketing, Sem, Seo, Email Marketing, Online Advertising, Marketing Strategy, E Commerce, Advertising, Social Media Marketing, Digital Marketing, Lead Generation, Brand Development.
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