Dan Abernathy Email & Phone Number

Atlanta, GA, US

Atlanta, GA, US

Advocate for the end-user while supporting the Product and Software Development teams. Translates complex business requirements into clear, user-centric interactions that contribute to intuitive, innovative and highly desirable software products.

User experience designer with revenue-driven, data-driven digital transformation experience building experience design teams and designing eCommerce solutions and user experience ecosystems that reveal dormant revenue.

Wilmington, Delaware, US

ACHIEVED +14%↑ in YoY Conversion Rate & -39%↓ in YoY Bounce Rate by redesigning global nav aligned with SEO & product performance taxonomy, while introducing operational efficiencies and product design that increased overall reach and revenue

Minneapolis, Minnesota, US

PROMOTED from Sr. Manager, UX/UI to department lead of User Experience, Creative Teams and Brand by translating business needs into customer-focused solutionsLead UX/UI Design Team & Creative Teams with +20 direct reports driving desired business outcomes by gathering requirements that inform user experience led product design that delivered on increased.

Minneapolis, Minnesota, US

Responsible for managing and creating compelling, user-tested, and innovative experiences on.com and across a wide variety of other channels and devices. Leading UX and visual design activities on multiple projects, from market research to concept development, as a strong advocate for the end user.

Atlanta, GA, US

Partnered with Equifax on a new subscription model-driven, digital product design ecosystem that monetized a user’s path to purchase and revealed dormant revenue by utilizing human-centered design principles, moderation of change management workshops, and UX leadership

Atlanta, Georgia, US

Acquired Fortune 50 clients including AT&T, and The Home Depot – Recruited and led a digital team of +20 resources within an agile approach to designing & deploying eCommerce experiences resulting in improved conversion rates & average order value by double digit gains

North Sydney, NSW, AU

PROMOTED to Associate Creative Director – Directed a digital team of +7 in delivery of brand standards, design patterns libraries and eCommerce experiences for The Home Depot, Newell Brands, and AT&T

North Sydney, NSW, AU

RE-HIRED from previous tenure with SGK – eCommerce, Digital, brand, automated marketing, loyalty programs, LCV and program launches for Newell Brands, The Home Depot and AT&T

Atlanta, Georgia, US

Annually secured $375K of billable projects above and beyond retainer while leading shopper marketing strategy and digital activation for AT&T – Recruited, coached and upskilled digital team resources in the delivery of eCRM solutions, automated DAM, & design patterns library for AT&T – Re-designed visual hierarchy & voice for +5300 AT&T store locations &.

North Sydney, NSW, AU

Pitched and won experience design client contracts with Walmart, The Home Depot, Expo Design Center, Contractor Services, and Tool Rental – DOUBLED The Home Depot’s paint sundries same store sales by designing a Glidden B2B2C omni-channel incentive program

Carson, CA, US

Led omni-channel brand development, photography art direction, and experience design for The Home Depot, Lowe’s and Menard’s

New York, NY, US

Designed 33%+ of storewide marketing across all channels

US

Successfully navigated the strict schedule of editorial page layout design for the 99Xpress monthly magazine while simultaneously keeping band management, PR, and copywriter aligned around each deliverable milestone.

US

Art directed photo shoots, designed product packaging, product catalogs and in-store signage.

Data Science And Analytics Boot Camp Certification

Bfa, Graphic Design