Andrew Bertasso Email & Phone Number

Blountville, Tn, Us

Huntersville, North Carolina, United States

Kingsport, Tennessee, United States

A blend of strategic foresight with practical execution to drive product innovation and market growth.- Conducted in-depth market analysis to identify trends and opportunities in the performance films sector. Utilized a mix of data analysis, customer feedback, and industry research to inform market strategies.- Oversaw lifecycle of new product development, from concept ideation to successful market launch. Worked closely with cross-functional teams to ensure products meet evolving… Show more A blend of strategic foresight with practical execution to drive product innovation and market growth.- Conducted in-depth market analysis to identify trends and opportunities in the performance films sector. Utilized a mix of data analysis, customer feedback, and industry research to inform market strategies.- Oversaw lifecycle of new product development, from concept ideation to successful market launch. Worked closely with cross-functional teams to ensure products meet evolving market needs and customer expectations.- Developed and implemented targeted customer segmentation strategies. Involved segmenting customers based on various criteria to tailor marketing efforts, ensuring maximum reach and effectiveness.- Crafted and executed comprehensive market strategies. Combined innovative marketing techniques with rigorous financial analysis, ensuring alignment with Eastman's growth objectives.- Led and collaborated with diverse teams across the company. Prioritized clear communication and shared objectives, fostering a culture of innovation and continuous improvement. Show less

Kingsport, Tennessee, United States

Responsible for bridging the gap between market insights and strategic decision-making.- Led the creation of advanced market intelligence dashboards. Worked closely with IT and various business units to ensure accurate, actionable market data was readily available for strategic planning.- Conducted comprehensive primary market research. Utilized various methods including surveys, interviews, and data analysis to gather market insights, informing business strategies and product… Show more Responsible for bridging the gap between market insights and strategic decision-making.- Led the creation of advanced market intelligence dashboards. Worked closely with IT and various business units to ensure accurate, actionable market data was readily available for strategic planning.- Conducted comprehensive primary market research. Utilized various methods including surveys, interviews, and data analysis to gather market insights, informing business strategies and product development.- Managed a complex network of stakeholder relationships. Ensured that market research activities aligned with broader business objectives, facilitating informed decision-making across departments.- Addressed unique market research challenges with creative solutions. Developed and implemented novel approaches to gather and analyze market data, enhancing the quality and relevance of insights provided.- Acted as an internal consultant on market research needs. Provided expert advice and insights to various business units, helping to shape market strategies and guide business growth. Show less

Johnson City, Tennessee Area

Led new-product launches, front-end product innovation, and commercialization feasibility within a growth platform.- Identified over 100 new product opportunities; carried top 20 ideas through company's Idea to Concept process; and delivered stage one (of five) content for one new product per month.- Completed market research for new opportunities at no additional cost to the company through local primary research; accessing a well-established, broad professional network; and… Show more Led new-product launches, front-end product innovation, and commercialization feasibility within a growth platform.- Identified over 100 new product opportunities; carried top 20 ideas through company's Idea to Concept process; and delivered stage one (of five) content for one new product per month.- Completed market research for new opportunities at no additional cost to the company through local primary research; accessing a well-established, broad professional network; and utilizing social media, web forums, and trade publications.- Continued to serve as a pricing strategy, customer segmentation, and commercialization coach and educator. Show less

Johnson City, Tennessee Area

Consulted business organizations on pricing strategy, value-based pricing, productivity, and process improvement.- Executed 2015 key initiative for division with 51 stage-gate project engagements (a 264% increase) and more than 250 unique individuals trained or coached in value-based pricing methods.- Pioneered consulting efforts within group by developing and executing networking plan including co-creating client relationship management tool to manage team projects, share insights from… Show more Consulted business organizations on pricing strategy, value-based pricing, productivity, and process improvement.- Executed 2015 key initiative for division with 51 stage-gate project engagements (a 264% increase) and more than 250 unique individuals trained or coached in value-based pricing methods.- Pioneered consulting efforts within group by developing and executing networking plan including co-creating client relationship management tool to manage team projects, share insights from valued business partners with the team, and provide historical record of project work.- Created Omnia™ sales-enablement tool that dynamically provides customized value-in-use for customers. Show less

Syracuse, Indiana

Consulted pricing manager on data analysis, pricing strategy, and account management.- Created tool to monitor pricing plans for every customer; configured tool to share with 20 other divisions and provided training to respective divisional pricing managers on usage and best practices.- Proposed strategic price increases on over 200 different parts for an expected annual impact of $635K, a 2.3 percent increase to the bottom line.

Lexington, Kentucky Area

Consulted pricing manager on data analysis, pricing strategy, and account management.

Greater New York City Area

Managed $1.2M weekly in advertisements, sponsorships and branding elements on the DIRECTV platform; responded to quote requests; and participated in long-term-agreement price negotiations.- Created and supervised team of interns to complete a project to identify missed opportunities. Discovered underutilized advertising inventory. Presented and piloted program to capitalize on opportunity.- Created a comprehensive template of all advertising inventory to assist sales team with daily… Show more Managed $1.2M weekly in advertisements, sponsorships and branding elements on the DIRECTV platform; responded to quote requests; and participated in long-term-agreement price negotiations.- Created and supervised team of interns to complete a project to identify missed opportunities. Discovered underutilized advertising inventory. Presented and piloted program to capitalize on opportunity.- Created a comprehensive template of all advertising inventory to assist sales team with daily scheduling and management with decision making. The timetable eliminated oversell and minimized credits. Show less

Assisted sales planner with quote requests, advertising placement, and scheduling; provided performance reports to client.- Beta tested new systems software; made recommendations prior to implementation.- Trained coworkers on new system and provided best practices.- Provided quarterly pricing data for analysis and future decision making.- Investigated historical reports to clear billing discrepancies and assisted in the collection of over $3M.

Pocatello, Idaho Area

Handled all sales and customer service for every client, tracked all revenue sources for management, and managed CRM. Responsible for all quoting and discounting.- Set all-time monthly sales record which stood for more than two years by creating innovative sales proposal for a key customer.- Represented firm at global technology conferences to present and to gain, retain and grow business.

Boise, Idaho Area

Answered in-bound phone calls and transfers from customers wishing to terminate their service.- Exceeded corporate-set metrics and retained more than 70 percent of subscribers wishing to close their account.- Retained lowest transfer-rate on team by taking ownership of the calls received.- Earned highest scores on team for quality assurance.

Master Of Business Administration (Mba), Pricing

Merit Scholarship Recipient | Graduate Teaching Assistant | Pricing Club Memeber

Bs, Communication: Advertising

High School