Abe Serrano Email and Phone Number
Abe Serrano personal email
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As a UX design director, I am an advocate for your user and a business partner in your brand experience.Clients hire me for my human-centric approach to design, my creative leadership, and my ability to get things done. I deliver my best work when I can be a strategic mastermind and have the opportunity to take a user-centered approach to a design solution. I enjoy the process of deconstructing a design challenge and immersing myself in the user's stop, which has allowed me to partner with some of the best innovators in the health, science, arts and social-good industries.My journey has taken me from interactive advertising and entertainment design (Schematic), large-scale lifestyle web products (Yahoo!), e-commerce platforms for custom-order consumer goods (MashOn), to a principal designer and product designer (TED-Ed, UCLA Health Systems, The Smithsonian, and Braun). I am looking to collaborate with those who are future-minded, courageous, and forever-learners. I am interested in projects that allow for the discovery of a true design challenge, value innovation opportunities, and call for a high standard of production quality.My current endeavor as the Director of Design for Water UX allows me to apply design-thinking to drive large-scale change in the areas of water, sanitation, and economic opportunity. Learn more at waterux.comProficiencies: UX Research, UX & UI Design, and PrototypingSkills: Adobe Creative Suite, Sketch, Invision, OmniGraffle, Axure, Balsamiq Mockups, Protoype Simulators.Learning: Swift, iWatch, Processing, After Effects.A sample of previous clients includes ABC, Nissan, Target, TED, X PRIZE, Braun, Yahoo, FX, EA, Maxis, La Plaza de Cultura y Artes, UCLA Health System, Balboa Park Online Collective, ESRI, Lionsgate, Warner Bros, and MGM.Personal Accounts:thinkabe.com@abeserrano
Water Ux
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Director Of User ExperienceWater Ux Jan 2016 - PresentHuman-Centered Design Solutions for Water Innovationhttp://waterux.com
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Design ConsultantThink Abe Jul 2012 - PresentProvided elegant, but practical solutions to complex UX challenges and guided the intersection of interface design and visual design for Samsung IoT app store (via Bletchley Park) and Oral-B's iOS app (via iconmobile).
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Interactive Art DirectorSeso Media Group Jul 2010 - Jul 2012West Hollywood, Ca, UsEstablished the creative direction and design for clients such as La Plaza de Cultura y Artes, UCLA Health Systems, Balboa Park Online Collective, Santa Monica’s GLOW Festival and ESRI. Partnered with Creative Director for client presentations and directed design and development teams. -
Interactive Art DirectorPlanetwide Media Mar 2008 - Jun 2010Increased revenue, market reach and user base by providing branded solutions for partners such as MGM, EA, FX, W!ldbrain, Sports Illustrated, 4Kids Entertainment and Atlantic Records. Directed, managed and mentored a creative team to design partner branded, content–creation experiences utilizing Planetwide’s proprietary online application platform.
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Flash InstructorUcla Extension Apr 2008 - Jun 2008Los Angeles, California, UsUCLA Extension is a continuing higher education provider.As a Flash Instructor I taught a 12 week online class titled "Intro to Flash CS3". Covered best practices, animation basics, media integration, and intro to ActionScript 3. Introduced students to industry standards and various uses of flash including marketing promotions, applications, and rich user experiences. Many students had never touched Flash before my class and were able to produce professional portfolio pieces at the end of the course. -
DesignerYahoo! Inc. Mar 2007 - Dec 2007Sunnyvale, Ca, UsIntegrated with Yahoo’s internal design teams to launch the Yahoo Summer Movie Guide, Yahoo Kids Holiday Gift Guide and Yahoo Shine. Collaborated with art directors and information architects as well as directed junior designers and development teams to produce solutions that embraced Yahoo’s usability standards and meet the needs of their users through innovative interfaces and contemporary design. -
Production ArtistSchematic Mar 2006 - Mar 2007Los Angeles, Ca, UsContributed to a highly talented team of art directors, upper level designers, information architects, project managers, and technology developers. Together we developed innovative interactive advertising solutions for clients such as ABC, Microsoft, Nissan, Target, and Warner Bros. My contributions included flash production, 2D animation and designing motion prototypes.
Abe Serrano Skills
Abe Serrano Education Details
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The Art Institute Of California-Los AngelesInteractive Media Design
Frequently Asked Questions about Abe Serrano
What company does Abe Serrano work for?
Abe Serrano works for Water Ux
What is Abe Serrano's role at the current company?
Abe Serrano's current role is Facilitating water innovation at the intersection of technology, design, and business..
What is Abe Serrano's email address?
Abe Serrano's email address is ab****@****ail.com
What schools did Abe Serrano attend?
Abe Serrano attended The Art Institute Of California-Los Angeles.
What are some of Abe Serrano's interests?
Abe Serrano has interest in New Technology, Itunes, Education, Levi's, Poverty Alleviation, Music, All Things Water, Interactive Exhibits, Science And Technology, Paul Mitchell.
What skills is Abe Serrano known for?
Abe Serrano has skills like User Experience, Art Direction, Creative Direction, Adobe Creative Suite, Interaction Design, Graphic Design, Web Design, Information Architecture, Typography, Mobile Design, Experience Design, Animation.
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