Director Of User Experience
CurrentHuman-Centered Design Solutions for Water Innovationhttp://waterux.com
Jan 2016 - Present
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Abe Serrano Email & Phone Number
Facilitating water innovation at the intersection of technology, design, and business.
at
Water UX
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Current company
Role
Facilitating water innovation at the intersection of technology, design, and business.
Location
Los Angeles, California, United States
Who is Abe Serrano? Overview
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Quick answer
Abe Serrano is listed as Facilitating water innovation at the intersection of technology, design, and business. at Water UX, based in Los Angeles, California, United States. AeroLeads shows a matched LinkedIn profile for Abe Serrano.
Abe Serrano previously worked as Director Of User Experience at Water Ux and Design Consultant at Think Abe. Abe Serrano holds Bachelor Of Science, Interactive Media Design from The Art Institute Of California-Los Angeles.
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Water UX
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Profile bio
About Abe Serrano
As a UX design director, I am an advocate for your user and a business partner in your brand experience.Clients hire me for my human-centric approach to design, my creative leadership, and my ability to get things done. I deliver my best work when I can be a strategic mastermind and have the opportunity to take a user-centered approach to a design solution. I enjoy the process of deconstructing a design challenge and immersing myself in the user's stop, which has allowed me to partner with some of the best innovators in the health, science, arts and social-good industries.My journey has taken me from interactive advertising and entertainment design (Schematic), large-scale lifestyle web products (Yahoo!), e-commerce platforms for custom-order consumer goods (MashOn), to a principal designer and product designer (TED-Ed, UCLA Health Systems, The Smithsonian, and Braun). I am looking to collaborate with those who are future-minded, courageous, and forever-learners. I am interested in projects that allow for the discovery of a true design challenge, value innovation opportunities, and call for a high standard of production quality.My current endeavor as the Director of Design for Water UX allows me to apply design-thinking to drive large-scale change in the areas of water, sanitation, and economic opportunity. Learn more at waterux.comProficiencies: UX Research, UX & UI Design, and PrototypingSkills: Adobe Creative Suite, Sketch, Invision, OmniGraffle, Axure, Balsamiq Mockups, Protoype Simulators.Learning: Swift, iWatch, Processing, After Effects.A sample of previous clients includes ABC, Nissan, Target, TED, X PRIZE, Braun, Yahoo, FX, EA, Maxis, La Plaza de Cultura y Artes, UCLA Health System, Balboa Park Online Collective, ESRI, Lionsgate, Warner Bros, and MGM.Personal Accounts:thinkabe.com@abeserrano
Listed skills include User Experience, Art Direction, Creative Direction, Adobe Creative Suite, and 10 others.
Current workplace
Abe Serrano's current company
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7 roles
Abe Serrano work experience
A career timeline built from the work history available for this profile.
Design Consultant
Current
Think Abe
Provided elegant, but practical solutions to complex UX challenges and guided the intersection of interface design and visual design for Samsung IoT app store (via Bletchley Park) and Oral-B's iOS app (via iconmobile).
Jul 2012 - Present
Interactive Art Director
Established the creative direction and design for clients such as La Plaza de Cultura y Artes, UCLA Health Systems, Balboa Park Online Collective, Santa Monica’s GLOW Festival and ESRI. Partnered with Creative Director for client presentations and directed design and development teams.
Jul 2010 - Jul 2012
Interactive Art Director
Planetwide Media
Increased revenue, market reach and user base by providing branded solutions for partners such as MGM, EA, FX, W!ldbrain, Sports Illustrated, 4Kids Entertainment and Atlantic Records. Directed, managed and mentored a creative team to design partner branded, content–creation experiences utilizing Planetwide’s proprietary online application platform.
Mar 2008 - Jun 2010
Flash Instructor
UCLA Extension is a continuing higher education provider.As a Flash Instructor I taught a 12 week online class titled "Intro to Flash CS3". Covered best practices, animation basics, media integration, and intro to ActionScript 3. Introduced students to industry standards and various uses of flash including marketing promotions, applications, and rich user.
Apr 2008 - Jun 2008
Designer
Integrated with Yahoo’s internal design teams to launch the Yahoo Summer Movie Guide, Yahoo Kids Holiday Gift Guide and Yahoo Shine. Collaborated with art directors and information architects as well as directed junior designers and development teams to produce solutions that embraced Yahoo’s usability standards and meet the needs of their users through.
Mar 2007 - Dec 2007
Production Artist
Contributed to a highly talented team of art directors, upper level designers, information architects, project managers, and technology developers. Together we developed innovative interactive advertising solutions for clients such as ABC, Microsoft, Nissan, Target, and Warner Bros. My contributions included flash production, 2D animation and designing.
Mar 2006 - Mar 2007
1 education record
Abe Serrano education
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The Art Institute Of California-Los Angeles
FAQ
Frequently asked questions about Abe Serrano
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What company does Abe Serrano work for?
Abe Serrano works for Water UX.
What is Abe Serrano's role at Water UX?
Abe Serrano is listed as Facilitating water innovation at the intersection of technology, design, and business. at Water UX.
Where is Abe Serrano based?
Abe Serrano is based in Los Angeles, California, United States while working with Water UX.
What companies has Abe Serrano worked for?
Abe Serrano has worked for Water Ux, Think Abe, Seso Media Group, Planetwide Media, and Ucla Extension.
How can I contact Abe Serrano?
You can use AeroLeads to view verified contact signals for Abe Serrano at Water UX, including work email, phone, and LinkedIn data when available.
What schools did Abe Serrano attend?
Abe Serrano holds Bachelor Of Science, Interactive Media Design from The Art Institute Of California-Los Angeles.
What skills is Abe Serrano known for?
Abe Serrano is listed with skills including User Experience, Art Direction, Creative Direction, Adobe Creative Suite, Interaction Design, Graphic Design, Web Design, and Information Architecture.
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