Responsible for the P&L of Steel Business of IFB Industries Ltd. Develop business strategy & drive the business in line with the growth and expansion objectives & create long and short term plans to achieve the same. Design and implement impactful systems and processes at all operation levels. Lead and create a transparent work environment to enable the team to work effectively together to deliver results. Work as a strategic advisor to the Board for the growth of the business & integrate with the Corporate functions towards achieving the overall business goals. Uphold company's ethics, values and corporate governance in all aspects of business.

Responsible for entire plant Operations of the Cold Rolling Mill targeted to maximize production (throughput), improve material & quality yield and reduce downtime thereby improving availability of the equipment. Overall improvement of OEE.

Responsible for developing the Annual Business Plan (ABP) for Marketing & Sales Division and execution of marketing related strategies, both annual and long term in line with the strategic objectives of the organization. Design and implement: - Marketing strategies to achieve target market share for different segments by adopting product/market specific strategies with respect to various end user. - Pricing models and guidelines for different products taking into consideration internal benchmark costs and import / market prices Develop the retailing strategy of the company by conceptualizing new and innovative steel packaging solutions and promoting the same through EPA (External Processing Agents) or other channels / distributors. Enhance the visibility of TCIL’s products by business development activities like customer meets, seminars and exhibitions for business promotion, branding initiatives & participation in trade fairs, technical seminars and organizing sales meets and publication of product brochures.To ensure effectiveness of the marketing / research activities like: - Market and competition analysis for tinplate and other substrates - Customer/Market centric initiatives – CVM/CSI/ consumer research - Business Excellence in Marketing & Sales – I am an External Assessor for CII which is in line with EFQM model (have assessed three leading Indian Companies in the last six years) To coordinate with internal departments (sales, manufacturing, customer order management, quality assurance and finance) and external agencies (customers, distributors) to ensure functional growth and develop customer centricity Liaising with Tata Steel Europe (erstwhile Corus) for integration of future marketing strategies & product development capabilities for the Indian market.

Responsible for all aspects of Domestic Sales - in charge of a business turnover of INR 1650 Crore. My key responsibility involved growing the Indian business in synergy with the organisation’s strategic business plan by increasing market share both in metal as well as in the packaging canvas and also ensuring increase in both the topline & the bottom line of the company. I managed a team of 25 executives’ majority of whom are Engineers & MBA from reputed institutions & having varied years of experience

Responsible for all aspects of International Business (export of finished products-tinplate and import of Hot Rolled & Cold Rolled Coils) - a total business turnover of about 100 million USD. My key responsibilities involved growing the international business in synergy with Tata Steel’s ‘Global Vision’ in view of our expansion in capacity and also to achieve & surpass the annual business plan target and bring in strategic inputs to our business on global trends and markets related to steel and metal packaging. I managed a team of 6 executives including traders, documentation & maritime logistic team.

Heading the Export and Business Development divisions of the company – managing the Export business of about 40 million USD in markets like Singapore, Thailand, Indonesia & Malaysia in South East Asia, France & Spain in EU and all GCC Countries in West Asia including Iran and Jordan. As a part of Business Development I was responsible for product development and promotion of steel as a cost effective packaging media. I was also appointed ‘Secretary’ of the Tinplate Promotion Council, India which is responsible for promoting tinplate consumption in India.

Heading the tinplate steel export business (having a turnover of 25 million USD) as a Key Account Manager. My job responsibilities involved: - Order Procurement & Execution of Sale (Export) of tinplate steel to key can making units & FMCG companies in South East Asia, Far East Asia, West Asia, Europe, Africa & USA. - Export Documentation, Technical Support & Strategic Planning for new Business Development especially for South East Asia & European markets.