Led global, cross functional teams on AI, Product Management, Data Analytics, Data Science, Personalization, Experimentation, Production Operations, Process Improvement, Accessibility, Security, Data Engineering, Email Operations, Quality, Marketing Technology and Web Dev for Microsoft’s $5.4B Consumer business. Improved cost efficiency by 15% YoY for 5 years Led Microsoft’s AI efforts for its Consumer sales business by leveraging Adobe tools, Microsoft Fabric, Microsoft Copilot, Azure AI… Show more Led global, cross functional teams on AI, Product Management, Data Analytics, Data Science, Personalization, Experimentation, Production Operations, Process Improvement, Accessibility, Security, Data Engineering, Email Operations, Quality, Marketing Technology and Web Dev for Microsoft’s $5.4B Consumer business. Improved cost efficiency by 15% YoY for 5 years Led Microsoft’s AI efforts for its Consumer sales business by leveraging Adobe tools, Microsoft Fabric, Microsoft Copilot, Azure AI, Power Platform, Github, etc. Built the Data Strategy from Data Engineering to Data Analytics and Data Science for Microsoft’s consumer direct business to deliver detailed insights about user behavior on the Microsoft.com site. Built digital capabilities, scaled experimentation program and personalized experiences 6x to improve conversion rate on the site. Automated localization, production operations, workflow, quality and web development programs. Show less

Managed Strategy, Voice of Customer and Business Development teams that helped drive revenue increases of 16% YoY (on a base of $10B) in FY’18 through changes in strategic direction including focusing on new audiences and investing in digital capabilities. Work included deep partnership with the Product, Engineering and Strategy groups and working closely with several Microsoft SLT members on initiatives that influenced Stores and company strategy. Shifted Store strategy to influencing… Show more Managed Strategy, Voice of Customer and Business Development teams that helped drive revenue increases of 16% YoY (on a base of $10B) in FY’18 through changes in strategic direction including focusing on new audiences and investing in digital capabilities. Work included deep partnership with the Product, Engineering and Strategy groups and working closely with several Microsoft SLT members on initiatives that influenced Stores and company strategy. Shifted Store strategy to influencing enterprise sales through digital/physical store footprint. Show less

Responsible for all site, email and client store operations for Microsoft Store including product launches. Managed Experimentation/Personalization program for Web and Client stores leading to annual revenue increases of $200M+ using Adobe and 1st party tools. Responsible for governance of Website Accessibility, Privacy and Security efforts across Microsoft.com. Led UI Engineering and Web Dev team responsible for making changes to key customer experiences. Led Accessibility for all Store pages… Show more Responsible for all site, email and client store operations for Microsoft Store including product launches. Managed Experimentation/Personalization program for Web and Client stores leading to annual revenue increases of $200M+ using Adobe and 1st party tools. Responsible for governance of Website Accessibility, Privacy and Security efforts across Microsoft.com. Led UI Engineering and Web Dev team responsible for making changes to key customer experiences. Led Accessibility for all Store pages on Microsoft.com. Managed a cross functional team focused on Product, Design, Analytics, Site Operations, Experimentation and Targeting whose responsibilities include developing best-in-class solutions for digital capabilities that get utilized by all digital sites on Microsoft.com. Show less

Managed all online marketing efforts for MySpace including Search Engine Optimization (SEO), Paid Search (SEM), Email Marketing, A/B Testing, Signup Conversion & Onboarding. Drove search traffic increase from 5% of total traffic to 18% and up to 18% of total signups. Created tests that optimized signup conversions by 40% and increased social graph interactions by 10x

Managed the B2B marketing strategy and execution for PayPal’s Large Merchant Services business; Recipient of the Q2 ’07 PayPalian Award for outstanding performance by an individual/team. Led eBay’s SEO initiative for optimizing eBay pages for optimization in Google/MSN/Yahoo search. Managed all of eBay’s SEM efforts with major search engines (annual budget: $120M). Member of eBay Global Product Planning group that represented product needs to senior management

Developed product features and pricing for AltaVista's premium paid inclusion program. Had overall P&L for product with profit margins of 300%. Coordinated with appropriate individuals to develop sales collateral, train the sales team, manage sales engineers, review press releases and web site content, conduct competitive research, maintain a P&L statement and summarize financial results to senior executives on various search related products. Managed the overall reseller program for the paid… Show more Developed product features and pricing for AltaVista's premium paid inclusion program. Had overall P&L for product with profit margins of 300%. Coordinated with appropriate individuals to develop sales collateral, train the sales team, manage sales engineers, review press releases and web site content, conduct competitive research, maintain a P&L statement and summarize financial results to senior executives on various search related products. Managed the overall reseller program for the paid inclusion programs including training resellers, pricing reseller programs, etc. Managed team of product managers and had responsibility for the development and specifications for all advertisement products including banners, skyscrapers, etc. Coordinated sales training to the sales force on all AltaVista advertisement and web marketing products. Show less

Developed product features and pricing for AltaVista's premium paid inclusion program. Had overall P&L for product with profit margins of 300%. Managed the overall reseller program for the paid inclusion programs including training resellers, pricing reseller programs, etc.

Structured and negotiated deals with several key partners for Livemind’s mobile platform. Partnered with CEO and CFO to build business plan resulting in a VC investment of $12 million. Developed a 5 year financial model based on Livemind's growth in mobile commerce in US and Europe.

Conducted in-depth market analysis through interviews with E-Business practitioners, Global Relationship Partners of a consulting firm’s top 200 clients to deliver e-business strategy for the firm. Assisted in the development of an IT strategy for a large video retailer including identifying and evaluating new opportunities to improve the information flow within the organization. Developed and implemented a balanced scorecard for a utility client undergoing deregulation