Arjun Bhatt Email & Phone Number

Toronto, Ontario, Ca

I am the national lead for our ESG services, focusing on helping clients become sustainable, resilient and purpose-led organizations.I am very excited about the ESG revolution, and the impact it will have to transform the Canadian economy for the better; From keeping businesses accountable to their net zero pledges, and addressing social inequities, to incorporating sustainability objectives into digital transformation programs as a creator of long-term and sustainable value – turning risks and challenges into competitive edge and enabling improved financial performance.Together, we can all help support the advancement of sustainable economies throughout Canada for the betterment of all Canadians.

Toronto, Ontario, Ca

I was the national marketing lead for KPMG in Canada's Digital client services, focusing on helping organizations align their strategic priorities with the right services, solutions and offerings, enabling them to reduce costs, satisfy customer and regulatory demands, and delivering high-quality outcomes at market speed.I enjoyed this role as I got to immerse myself with digital technologies and innovative approaches which can help our clients solve their complex business problems, and enable them to enhance and expand Canada's digital ambitions for the benefit of all Canadians. I work closely with my cross-functional, industry and geography colleagues to enhance our brand permissions and market awareness, localize and build out priority and emerging solutions, and expand our capabilities.My portfolio included:- KPMG Connected Enterprise: Sector-led, customer-centric digital transformation framework- KPMG Powered Enterprise: Functional transformation enabled by SaaS- Strategic alliances, including Oracle, Microsoft, Workday, ServiceNow, IBM, Salesforce, etc.- KPMG Lighthouse: Our COE for data, analytics, AI, automation and emerging technologies- Digital Assets/Products and Managed Services- Emerging digital services, including crypto assets and enterprise blockchain, digital identity, etc.- Analyst relations

Toronto, Ontario, Ca

I was the regional (GTA) marketing lead for KPMG in Canada's Infrastructure, Government & Healthcare (IGH), and Energy & Natural Resources (ENR) priority portfolios. I also supported the national and global IGH marketing efforts as required.I worked with our national/local industry leaders to:• create the business and marketing plans for the region;• build the brand of the Practice through campaigns which maintain a leading point-of-view and shape the marketplace;• develop, maintain and leverage strategic alliances with key industry organizations and national/global partnerships;• drive growth in regional and national cross-functional key accounts;• and design knowledge management systemsI enjoyed this role because I get to work with - and learn from - our subject matter experts on creative programs to shape our presence in the market. I especially enjoyed the innovations and osmosis when co-designing "our story", as we look forward to apply cross-functional and Industry 4.0 applications to solve the complex business problems of our clients; what was once nascent and blue sky will quickly becoming table stakes in the next 5-10 years, making this a truly exciting experience. Similarly, we were able to work on key issues that impact citizens - including developing smart and sustainable cities, helping governments provide meaningful public services, addressing critical health areas such as mental health and the opioids epidemic, accessing the impacts and opportunities for the cannabis market, and much more.I also previously managed KPMG's Quarterly C-Suite Survey report (partnership with The Gandalf Group, BNN and The Globe and Mail-Report on Business). The Survey contacted C-level executives from across the nation, focusing on the most contentious business issues, and eliciting opinions from Canada’s largest companies - including climate change, trade deals with foreign partnerships, infrastructure and stimulus investment, etc.

Toronto, Ontario, Ca

I managed the Healthcare & Life Sciences industry and supported the Infrastructure, Government Services (Aboriginal Services, Education, Government Services, Justice & Security, Not-For-Profits & Charities, National Defence) industries in both a regional (GTA) and national capacity.I collaborated with senior leadership and management to plan, develop and manage the end-to-end execution for high-profile programs and campaigns, raising the profile of the firm and practice – including thought leadership (publications, brochures, slip-sheets, presentations), content marketing (ads, ecommunications, newsletters), social selling (social media campaigns, partner integration), external web, sponsorships, conferences and events.Additional details:• Established purpose, key business and marketing objectives, KPIs (quantitative and qualitative e.g. leads and pipe-line development, revenue targets, social engagement, web conversions, SEO, brand and relationship growth), target audiences/accounts, budget• Identified key convergence opportunities with other sectors, industries and service lines for holistic execution• Crafted key messaging, and planned, developed and executed full marketing toolkit and launch tactics• Debriefed leadership with ROI, reconciled budgets, recommendations for next steps• Created, developed and managed content for pertinent KPMG.ca webpages – including web migration from SharePoint to Adobe, and focus on A/B testing, SEO, user behaviour trends/UX, personalization and mobile optimization – and internal portals• Connected and engaged with both the Key Account and Business Development teams to maximize account based marketing opportunities (MarketEDGE sales methodology) and provide support for RFPs

I led a cross-functional team that designed and executed marketing campaigns targeting governments, businesses, schools, non-profit groups, community groups, minority groups, etc. in drought stricken regions in India and South East Asia. By harnessing the power of non-conventional power and training underprivileged and socially disadvantaged groups, we helped developing nations feed their people, develop their agriculture and energy sectors, strengthen their human capital, regrow their forests, and create sustainable economies built around innovation. Additional details:• Developed and monitored corporate communications channels, ensuring client services renewals through CRM applications and social media outlets - increasing number of Facebook like by 300% over a 5 month period• Tracked, analyzed and reported on all marketing campaigns and initiatives along with reports on ROI• Managed budgets (including monthly expenditure and forecasts), timelines, calendars and schedules• Prepared key communications plans/tactics, business requirement documentation, briefs, proposals, feasibility studies, cost benefit analysis, GAP analysis, RASCI diagrams and ad-hoc written work• Identified and grew opportunities/leads within established customer base while collaborating with senior management, local sales teams, distributors, and strategic partners for future initiatives• Volunteered and championed brand in India for 3 weeks on a World Bank Dairy Breeding Project

As a member of one of the GTA's first Urban Farm enterprises, I had the exciting opportunity to build and manage multi-platform, online social communities (Facebook, Twitter, Instagram) around for those who are interested in living a healthy lifestyle. My main objective was to increase the number of "likes/followers" by creating Facebook advertising campaigns, creating engaging content, analyzing content, and shaping/improving initiatives.

San Jose, Ca, Us

[Co-op] Canada Enterprise Team"How do we get closer to our clients?" That was the golden question I was asked to help solve during my 8-month placement at Cisco. Researching new ways to engage our lucrative clients (worth $500M in sales revenue) within the financial and insurance verticals was an amazing opportunity that allowed me to expand the way I pursue large and complex problems. Understanding the multi-vendor climate, and looking for new ways to change the conversation from short-term savings to long-term investments, helped me develop my business acumen exponentially. I studied business case after business case, publication after publication, and experimented with gamification, social media marketing, sales application development, agent branding, and more. Overall, this position gave me great insight into the needs and wants of B2B customers in a multi-vendor climate, and strategic planning utilizing "systems thinking", in order to expand one's influence in a client's organization.

Toronto, Ontario, Ca

[Co-op] Business Intelligence and Integration TeamI learned how to draft various types of business documentation, proposals, matrices, analyses, workflows and diagrams. For example, I designed business requirement documentations for projects, technical user guides for new applications, and the governance process workflow for IT ticket requests, processing, escalation, and resolution. I also helped with server migration project for the Ministry of Finance, and gave a speech about my experience at a Town Hall meeting for the entire agency.

[Co-op] Media Relations and Issues TeamI supported both the Ministry of Energy and Ministry of Infrastructure.I monitored media using a variety of broadcast/media sources and flagged items of interest/contentious items for summarization and distribution. I also prepared recommendations, reports, analyses and media scans on all coverage for a particular period of time/region for contentious ministry issues and events. I assisted with the Ontario Long-Term Energy Plan launch event, acted as a liaison between the Ministry and other Offices, and attended 'Question Period' at Queens Park.

[Co-op] Marketing & SalesI researched new ways of attracting prospective clients who qualified for the Scientific Research and Experimental Development (SR&ED) tax credit program. I redesigned the company website and marketing materials (brochure, business cards, presentation decks) in order to meet industry standards, drafted and edited business letters and articles pertaining to our services, and worked with Senior Management in order to gain insight into the mindset our B2B clients.

Bachelor Of Arts, Honours Communications & Business (Co-Op), Digital Arts Communication Specialization

Career Accelerator, Mentee