Abhay Godbole Email & Phone Number

Mumbai, Mh, In

India

Mumbai, Maharashtra, India

Mumbai

Mumbai Area, India

Spearheading brand strategy, client management, explore opportunities to grow business

Mumbai Area, India

. Guiding a 5 member account team in the development and delivery of campaign strategy and multimedia collaterals.  Playing a key role on pitches to current and prospective accounts, delivering presentations that have increased existing business.  Managing the daily work flow of concurrent projects to ensure deliverables are completed on time, on budget and on strategy. Mentoring and developing servicing team members to ensure achievement of objectives and operational efficiencies. Revenue management Significant Achievement Won best stall award at Agro-tech Chandigarh 2014 for Mahindra Tractors. Launched country’s most technologically advanced tractor - Mahindra Arjun Novo through a 360 campaign – ATL, BTL and digital. Revamped seed packaging portfolio of Mahindra Agri Business. Showroom branding for Samriddhi (farmer information) centre at Buldana. Conceptualised and implemented office branding for Mahindra Tractors and Mahindra Agri Division Stall branding at Excon for Earthmaster- Mahindra Construction Equipment. Conceptualised the launch of Saboro- fruit brand by Mahindra.  Strategic recommendation to expand the Seacod brand franchisee.Clients: Mahindra Tractor, Mahindra Agri business, Mahindra Construction equipment, Sanofi–Seacod.Training SEAL: Workshop on excellence in account management.

Mumbai

 Responsible for giving strategic direction to assigned brands. Conducting market research to glean insights into consumer behaviour and preferences for product acceptance and communication testing  Partnering clients in communication strategies for new launches and the existing portfolio Reviewing all major deliverables; to ensure quality standards and client expectations are met. New business development to achieve revenue targets.Significant Achievements: New businesses won: Sanofi, Rajiv Gandhi health scheme. Launched Yuvraj – the most affordable tractor in Maharashtra/ MP and Gujarat  Launched “Ek duje ke liye” campaign to induce genuine oil usage for Mahindra Tractor Successfully managed celebrity project of Mahesh Babu in Andhra Pradesh market for Mahindra Tractors-ATL, BTL and on-ground campaigns. Launch of Agri helpline for Maharashtra market for Mahindra Agri business. Single handedly managed corporate AVs and dealer meet AVs. Managed the relaunch of Margo soap in West Bengal market and ran a Facebook contest during Durga Puja festival. Conceptualised “Haq Aahe” consumer campaign for health card RGJAYClients: Mahindra Tractor, Mahindra Agri business, , Mahindra Construction equipment, Rajiv Gandhi Yojana, Sanofi–Seacod, Margo – Jyothy labs.

Demand management Estimation of long term and short term brand volume growth (region wise) based on sales data and qualitative sources like field visits and sales feedback.Market Intelligence Collating and analysing market information through field visits and secondary data sources to keep abreast of the changing business requirements.Advertising and Promotions Preparing advertising briefs, evaluating creative strategies, communication options & and reviewing cost effectiveness.Budgeting Developing the annual budget for the brand / portfolio assigned. Controlling and monitoring of spend for effective utilisation.Significant Achievements: Awarded the “Going Extra Miles (GEM)” award for quali and quanti analysis of production data.  Successfully launched a premium Sorghum brand in Maharashtra. Conceptualised and implemented the “Bindi” campaign for flagship brand - incremental sales of 10% in one season for Sorghum. Conducted radio campaigns to increase awareness and curb the usage of duplicate brands. Innovative van campaign with role plays to raise awareness on right purchase decisions. Conceptualised and implemented the “Sunflower knowledge sharing meet” with key decision makers to boost overall crop sentiment. Implemented dealership branding for Sunflower crop in Maharashtra and Karnataka.

Portfolio Management Identifying & enhancing business from existing key geographies. Co-ordinating with internal and external agencies for packaging and communication. Planning and implementation of BTL activities, consumer schemes to maximise brand reach and increase trials. Budget management for the assigned portfolio.Market Intelligence Analyzing competitive market information through market visits and sales feedback. Initiating, briefing and monitoring market research to gain consumer insight on blend acceptance, packaging and communication.Significant Achievements: Successfully launched Panama Filter in packs of 10’s and 20’s (marked the presence of Panama in filter category). Spearheaded the launch of premium brands and line extensions. Conceptualised and implemented first of its kind SMS campaign – “Bhavishya Vani”for Panama. “Gold coin offer” implemented exclusively for Kerala market to generate incremental sales. Introduced mini cigars for value conscious consumers in UP market.

 Closely worked with clients to uncover business needs & craft appropriate communication strategies for better creative output.  Ensuring smooth flow and timely delivery of all creatives.  Tracking key competitors and their campaigns. Market & consumer visits. Client management and billing.Clients: Monsanto, Nicholas Piramal, FIATSignificant Achievements: Created a brand mascot for Dekalb portfolio that continues to be the communication differentiator till date. Packaging revamp to create standardization across 10 brands in the corn portfolio- Dekalb. Conceptualised and implemented the annual dealer meet. Innovative POSM to break clutter at the retail outlets.  Branding of throat drops -Workz.

Mumbai

 Planning and implementation of advertising campaigns, billing and timely revenue collection.  Development and implementation of sales motivation programs. Client management.Clients: Pfizer, DRL, Organon, Astrazeneca

Mms, Marketing;

Wockhardt • Market evaluation study to find the Fastest Moving Health Brand. • Market study for Denture Cleaning Agents. Market Search •.

Bsc, Chemistry