Performance Marketing Specialist
Current• Developed Long-term Brand Strategies for successfully achieving business objectives globally for various SMCG, FMCG clients • Collaborated with cross-functional teams of SEO, Web development, Content creators to implement data driven strategies • Responsible for creation of brand communication in sync with the Big Idea of the Brand• Managed an average monthly budget of ₹10 million+ • Created, Optimized & Published effective campaigns under 75+ brands• Crafted tailored reports, establishing objectives, and refining strategies to enhance online visibility and maximize ROI• Utilized Google Analytics for setting up account to properties, configuring goals, implementing tracking codes, analysing conversion metrics for strategy optimization