. Creation of PPC Campaign, analysis and monitoring the visitor activity.• Manage the day-to-day search marketing activities across multiple search engines (Google, Bing, etc.) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.• Analyzing website traffic using Google Analytics and making necessary adjustments in the site and preparing reports for visits, page views, and other metrics for websites.• Grow and optimize our keywords portfolio through testing with ad copy, landing pages, bidding strategies, negative keywording, etc.• Generate Weekly Reports for a client in a week, to keep updated on the progress of the campaign.• Competitors Analysis, Meta tags creation, content and code optimization to make website more search engine friendly.

Work profile includes Understanding the Marketing requirement, Business of clients, Target profiles, Market segments & running online initiatives- Search Engine Marketing(SEM) on Google, Yahoo and MSN, Social media, Facebook Advertising.Google Adwords Qualified.Specialties: PPC campaign management, optimization & expansion.PPC keyword creation, implementation & expansion.PPC bid management.Search Engine Optimization(SEO) on Google, Yahoo and MSNOnline Reputation Management(ORM)Social Media Optimization(SMO).Managing Campaigns on FacebookFacebook PPC campaign management, optimization & expansion.Competitor analysis.Measuring online advertising programs.Competitor analysis.Industry & competition analysis.Web master Tool.