Abhay Reddy Email & Phone Number

San Jose, Ca, Us

San Jose, California, United States

San Jose, California, United States

https://www.demandmarket.us/

San Jose, California, United States

Mentor program to coach startup founders. Counseling on GTM, e-commerce, product, and demand generation.

Alameda, California, United States

Global head of demand, growth marketing, and e-commerce. Responsible for driving significant revenue and pipeline across horizontal and vertical markets such as aerospace and defense, automotive, industrial, IoT, medical, VxWorks real-time operating systems, 5G, and Linux.- Built a robust demand framework and teams from the ground up to strategize and execute on aggressive sales objectives, elevating the pipeline from $37M to $150M+ pipeline/year. Performance contributed to driving… Show more Global head of demand, growth marketing, and e-commerce. Responsible for driving significant revenue and pipeline across horizontal and vertical markets such as aerospace and defense, automotive, industrial, IoT, medical, VxWorks real-time operating systems, 5G, and Linux.- Built a robust demand framework and teams from the ground up to strategize and execute on aggressive sales objectives, elevating the pipeline from $37M to $150M+ pipeline/year. Performance contributed to driving valuation from sub-$1B to $3.5B exit via acquisition within 3 years. - Developed the global inbound and outbound marketing plans, resulting in doubling MQL and opportunities each quarter while exceeding quality targets. - Delivered powerful messages to the target market using integrated marketing, SEO, brand awareness, PPC, and events; achieved a 300% increase in new client meetings.- Launched the new windriver.com site with e-commerce to match customer purchasing behavior and automated back-end processes for 40% savings in operations and sales engagement.- Led teams in NA, EMEA, China, and APAC, overseeing marketing strategy, revenue modeling, marketing tech stack, and global demand budget.Industries/Products: Aerospace and Defense | Industrial | IoT | Telco | Auto | Medical | Intelligent Systems | VxWorks Real-Time Operating System | Wind River Linux Show less

Alameda, California, United States

Global Head of Demand Generation, ABM (Account Based Marketing), and Marketing Operations. Developed personalized account-based marketing (ABM) plans, and re-launched the windriver.com website with advanced CMS, search, brand, live chat, SEO, and thought leadership content.

Alameda

Head of Demand Generation, and Growth Marketing. Bought in by Wind River and TPG private equity to build the demand, website, and analytics functions. Part of the core team advising the CEO on growth. Launched the demand generation motion to drive significant new business pipeline and revenue.

Mountain View, Ca

Managed the overall digital strategy, growth marketing, AmazonB2B, and e-commerce for over 5000 products, and spearheaded successful new product launches. - Implemented best practices in lead funnel management, improving lead quality for sales and boosting revenue.- Re-launched takarabio.com with enhanced e-commerce, AI search, live chat, and ABM features, increasing e-commerce revenue by 20%.- Developed an analytical framework to effectively measure customer journey across… Show more Managed the overall digital strategy, growth marketing, AmazonB2B, and e-commerce for over 5000 products, and spearheaded successful new product launches. - Implemented best practices in lead funnel management, improving lead quality for sales and boosting revenue.- Re-launched takarabio.com with enhanced e-commerce, AI search, live chat, and ABM features, increasing e-commerce revenue by 20%.- Developed an analytical framework to effectively measure customer journey across channels such as the website, SEM, PPC, PR, social media, webinars, conferences, and third-party media.- Recruited and trained teams to transform marketing into an aggressive sales engine.Industries/Products: Bio-Technology | Pharma | Genomics | Cloning | Stem Cell | PCR Show less

Hercules, Ca

Responsible for commercialization of all product lines within the Life Science Group (includes multiple business units)

Hercules, Ca

Directed global customer acquisition and sales growth by utilizing best practices in email marketing, SEO, SEM, social media, remarketing, mobile strategies, webinars, events, data analytics, and e-commerce.- Spearheaded commercialization activities for a wide range of product lines; from expensive instruments and software to 100K+ consumable SKUs. Drove double-digit revenue growth.- Initiated multiple integrated campaigns to boost brand awareness, revenue, and lead generation… Show more Directed global customer acquisition and sales growth by utilizing best practices in email marketing, SEO, SEM, social media, remarketing, mobile strategies, webinars, events, data analytics, and e-commerce.- Spearheaded commercialization activities for a wide range of product lines; from expensive instruments and software to 100K+ consumable SKUs. Drove double-digit revenue growth.- Initiated multiple integrated campaigns to boost brand awareness, revenue, and lead generation, achieving a 200% increase in Sales Accepted Leads (SALs).- Oversaw cross-functional teams for new product launches, performance tracking, and software projects, resulting in a 25% increase in e-commerce revenue.- Organized a company-wide educational series to highlight key digital marketing trends and best practices.Industries/Products: Bio-Technology | Pharma | Genomics | PCR | qPCR Show less

Calabasas

Responsible for lead generation in North America, CALA-South America, and APAC regions. Managed a team of inbound and outbound SDR (Sales Development Representatives) to grow the revenue pipeline.Industries/Products: Networking | Communication | Wireless | SMB | OmniSwitch

Calabasas

Created viable and profitable customer acquisition marketing plans, and successfully localized and launched 18 country-specific websites ahead of schedule.- Developed and executed successful strategies for web campaigns, user enhancements, up-sell/cross-sell opportunities, and keyword analysis, with a focus on ROI.- Formulated and presented a comprehensive social media strategy to management, enhancing social listening, channel optimization, and blogging, resulting in a 300% surge… Show more Created viable and profitable customer acquisition marketing plans, and successfully localized and launched 18 country-specific websites ahead of schedule.- Developed and executed successful strategies for web campaigns, user enhancements, up-sell/cross-sell opportunities, and keyword analysis, with a focus on ROI.- Formulated and presented a comprehensive social media strategy to management, enhancing social listening, channel optimization, and blogging, resulting in a 300% surge in website traffic.- Analyzed customer behavior by establishing KPIs and reviewing analytics from tools such as Site Catalyst, Eloqua, and Salesforce. Show less

Calabasas

Responsible for project management of multiple fast-paced initiatives. Project delivery time was reduced by 40%.- Coordinated and maintained communication among various stakeholders in marketing, product, sales, and executives to prioritize and implement projects on time.- Created an ecosystem of vendors and established processes for day-to-day operational requests. Managed marketing budget and resources in the US.

Calabasas

Managed a team of 16 engineers across three teams including automation regression, development, and software tools.- The team structure was transformed to enable effective cooperation and coordination. The product was released 2 weeks ahead of schedule.- Collaborated closely with product, architecture, and development teams to finalize the design of network protocols for solutions such as Data Centers, Software Defined Networks, Cloud, and Multi-Chassis Redundancy.- Oversaw… Show more Managed a team of 16 engineers across three teams including automation regression, development, and software tools.- The team structure was transformed to enable effective cooperation and coordination. The product was released 2 weeks ahead of schedule.- Collaborated closely with product, architecture, and development teams to finalize the design of network protocols for solutions such as Data Centers, Software Defined Networks, Cloud, and Multi-Chassis Redundancy.- Oversaw schedule, budget, and resources. Regularly communicated progress and risks to the executive team. Show less

Calabasas, California, United States

Designed and developed software to automate testing of network protocols such as Spanning Tree and Ethernet Ring Protocols. Functionality was automated using Tcl and Perl languages.

Agoura Hills, California, United States

- Led teams in the US and China to design and implement software for testing network protocols such as OSPF and BGP. The team achieved all automation goals ahead of schedule.- Developed a Graphical User Interface for scheduling and executing scripts efficiently with reporting abilities.Industries/Products: Networking | SMB | Spirent Test Center | Routing Protocols

Greater Los Angeles Area

Teaching Assistant for Web Technologies. Taught MBA students techniques and tools available for creating and managing websites.

Bengaluru Area, India

- Designed hierarchical network topologies for optimum bandwidth management. The software was developed with all marketing specifications.- Developed interactive web pages for Internet Service Providers (ISPs). The project was completed on schedule. Programming using Perl, C, and C++

Bengaluru Area, India

Driving Digital And Social Strategy

Mba

Ms, Electrical And Electronics Engineering

Bachelor Of Engineering (B.E.), Electrical, Electronics And Communications Engineering