Communication Designer
New Delhi Area, India
• Setup in-house content creation team; replaced agency and lowered cost; mentored and led a team of designers; established KPIs and metrics; set-up tracking and reporting• Designed digital marketing assets (videos, creatives, GIFs, carousels) for social media, CRM and performance marketing based on consumer insights, data and brand language• Conducted user and market research; wireframing, A/B testing, visual design, to improve and create new user experiences on website fulfilling… Show more • Setup in-house content creation team; replaced agency and lowered cost; mentored and led a team of designers; established KPIs and metrics; set-up tracking and reporting• Designed digital marketing assets (videos, creatives, GIFs, carousels) for social media, CRM and performance marketing based on consumer insights, data and brand language• Conducted user and market research; wireframing, A/B testing, visual design, to improve and create new user experiences on website fulfilling business and user goals• Designed packaging, brochures, flyers, posters and other promotional material for offline marketing experience• Collaborated with agency partners and freelancers: marketing briefs, creative concepting, agency selection, budget management Show less