Abhey Singh Email & Phone Number

Toronto, Ontario, Canada

Performed research (secondary + competitors + stakeholders inputs), determined goals/KPIs, ideated for solutions, determined information blocks and flow (InformationArchitecture/User Flow if needed), and created mid-fidelity digital wireframes for webpages(elitedigitalagency.com)

Toronto, Canada Area

• Conceptualized and created wireframes, prototypes & visual design of webpages (canadiantire.ca), and designed creative assets for digital - email marketing | banners | social media
• Worked closely with project managers, producers, copywriters, and developers in a dynamic environment ensuring proposed designs are properly translated in code
• Utilized google analytics data to design digital experiences hitting the important metrics

New Delhi Area, India

• Conceptualized and planned the marketing campaign for Valentine's day 2019 end-to-end
• Analyzed real-time data to pivot campaign based on insights
• Planned media budget across Facebook, Google, influencers, affiliates, brand collaborations, and offline activations
• Partnered with marketing, operations, product, technology, and customer care teams for flawless execution
• Highest one-day sales ( +51%)
• Highest campaign sales ( +137%)

New Delhi Area, India

• Setup in-house content creation team; replaced agency and lowered cost; mentored and led a team of designers; established KPIs and metrics; set-up tracking and reporting
• Designed digital marketing assets (videos, creatives, GIFs, carousels) for social media, CRM and performance marketing based on consumer insights, data and brand language
• Conducted user and market research; wireframing, A/B testing, visual design, to improve and create new user experiences on website fulfilling… Show more
• Conducted user and market research; wireframing, A/B testing, visual design, to improve and create new user experiences on website fulfilling business and user goals
• Designed packaging, brochures, flyers, posters and other promotional material for offline marketing experience
• Collaborated with agency partners and freelancers: marketing briefs, creative concepting, agency selection, budget management Show less

Mumbai Area, India

• Platform to enable individuals and businesses to communicate impactful brand narratives through photo, video, creative, animation, etc.
• Secured and delivered 7 commercial projects; earned a revenue of $7380 with recurring projects from several clients
• Clients included Oyorooms ($5Bn valuation, 2019), Blume ventures, etc.

Mumbai Area, India

• Program to build open-source ‘Digital Learning Environment for Design in India’, sponsored by the government of India
• Performed visual culture focused ethnographic research, and created resources documenting arts and crafts of India
• Completed 28 projects across 12 cities in India
• Developed an online educational course ‘Light and Photography’, currently ranked 8th among 106 courses on D’source platform

Master'S Degree, Design And Visual Communications, General

Activities and Societies: Photography & Fine-arts Club, Instructor at photography classes, Anime, Manga Visual Language-Syntactic •.

Bachelor'S Degree, Aerospace Engineering

Activities and Societies: Athletics, Photography, Theatre, Fine-arts, Performing Arts Festival (PAF) Computer Programming and Utilization.