As Chief Marketing Officer and Co-Founder of SmartOwn, I created and owned the go-to-market strategy, drove the evolution of the brand positioning, collaborated and led cross-platform PPC campaigns, and built the marketing and recruiting teams, culminating in over 600% growth in 10 months.

Drove measurable growth for over 100 startups and small businesses by designing and executing comprehensive GTM marketing plans. Leveraging data-driven insights, strategic planning, performance optimization, and automation, consistently delivering impactful results:Strategic Growth Planning: Created custom marketing frameworks aligned with each client’s business objectives, market position, and customer behavior, leading to a 5X increase in Customer Lifetime Value and sustained revenue growth.Efficient Lead Generation: Developed automated lead-generation systems that lowered acquisition costs by 60%, allowing businesses to attract high-quality leads while maximizing their marketing budgets.ROI-Optimized Ad Campaigns: Managed $4 million in PPC budgets across platforms like Google, Facebook, LinkedIn, and YouTube, achieving an average 5X ROAS. These campaigns delivered targeted reach and high conversion rates.Data-Driven Conversion Optimization: Conducted systematic A/B and multivariate testing on ad creatives, landing pages, and messaging, boosting conversion rates by 30% and ensuring every campaign element contributed to maximum performance.High-Impact Marketing Funnels: Crafted multi-channel marketing funnels integrating SEO, PPC, email automation, and retargeting strategies, resulting in $1.5 million in sales in a single quarter. These tailored funnels guided leads through every stage of the buying journey for optimal results.

Established and grew the digital businesses to $30000 per month; Launched two 6-figure online coursesResponsibilities:• Develop and execute the digital marketing strategy to establish Caitlin amongst the top-ranked life coaches in NYC• Plan and lead cross-platform campaigns, including web development, SEO/SEM, email, and social media advertising• Leverage Google Analytics to daily track and optimize key KPIs for lead generation and retargeting campaigns• Generate a ROAS of 9X through Google Search, Display, Facebook, Instagram, Youtube, LinkedIn and Adroll campaigns• Optimize e-commerce campaigns by A/B testing creative assets, messaging, audiences and landing pages

Audit, strategize and execute lead generation campaigns. Responsibilities: Paid Advertising: Setup and profitably scale cross-platform campaigns across advertising networks such as Google, Facebook, LinkedIn & Adroll.CRO & Landing Page Optimization: Conduct CRO audits and strategize A/B tests to improve customer experience and increase landing conversion rates.Analytics & Reporting: Automate data collection and analyze performance data for offers and sales funnels to assess the effectiveness and identify optimization opportunitiesSales Funnel Optimization: Identify and optimize goals for each step of the sales funnel Email Marketing: Setup an optimize email campaigns for Lead Generation, Nurture, Scarcity, Segmentation and Re-engagementWebinar & Membership Sites: Setup Top of the Funnel and Bottom of The Funnel campaigns for webinar signups and digital course purchases

Achievements – Mentored 9 small businesses (<$500K) to profitably sell services online; launched two 6-figure online courses; Invited as a guest lecturer on Digital Marketing at NYU; Established two Indian companies in American markets • Develop and execute digital marketing strategy for small businesses in retail, consumer goods and personal development• Methodically plan and lead cross-platform campaigns, including website, SEO/SEM, email, and social media advertising• Train diverse marketing partners to generate and track metrics for continuous improvement in process and results

Achievements – 80% annual revenue growth to $80 Million; • Developed GTM campaigns with C-level execs of India’s 3 biggest electronic retailers for Macbook, iPad & Apple Watch• Created a data-driven retail strategy & fully owned its nation-wide implementation; boosted secondary sales by 80%• Increased inventory turns by 70% through accurate product mix forecasting and an automated replenishment system• Ensured consistent “Apple” retail experience across 250 stores; identified top 70 high-potential retail stores across India; customized and implemented Apple Shop-in-Shop experience within 8 months• Drove diverse digital marketing activities with retail partners, ex: email marketing, social media contests, google ads, etc.• Built & piloted sales performance incentive fund with 10 stores, evaluated the results, then scaled program nationwide

Achievements – 82% annual sales growth; Awarded “Accelerate award” in 2012• Collaborated with cross-functional teams in marketing, product management, and sales to developed customized products,solutions, and payment models to support diverse client project requirements • Established relationships with senior decision makers of key accounts; led pricing negotiations through closure• Achieved sales revenue of $30 Million from top 30 corporate accounts nationwide with a YOY growth of 82% in 1 year

Achievements – Directed GTM strategy for new sub-brand; 35% CAGR growth; grew revenue share by 8x for new products• Led new product development strategy and established retail sales channels across 20 states for Tata Agrico (sub-brand)• Developed loyalty & customer satisfactions programs & organized influencer events, enabling 4% increase in market share• Supervised creative agencies; directing product promotion and launch campaigns for 25 new products and 3 sub-brands• Directed the appointment, evaluation, and training of 41 distributors and retailers nationwide

Junior Software Engineer• Worked as a programmer and on implementing design changes for an important British client.