Abhinav Sharma Email & Phone Number

Chapel Hill, NC, US

Raleigh-Durham-Chapel Hill Area

As Chief Marketing Officer and Co-Founder of SmartOwn, I created and owned the go-to-market strategy, drove the evolution of the brand positioning, collaborated and led cross-platform PPC campaigns, and built the marketing and recruiting teams, culminating in over 600% growth in 10 months.

Drove measurable growth for over 100 startups and small businesses by designing and executing comprehensive GTM marketing plans. Leveraging data-driven insights, strategic planning, performance optimization, and automation, consistently delivering impactful results:Strategic Growth Planning: Created custom marketing frameworks aligned with each client’s.

• Established and grew the digital businesses to $30000 per month; Launched two 6-figure online coursesResponsibilities:
• Develop and execute the digital marketing strategy to establish Caitlin amongst the top-ranked life coaches in NYC
• Plan and lead cross-platform campaigns, including web development, SEO/SEM, email, and social media advertising
• Leverage Google Analytics to daily track and optimize key KPIs for lead generation and retargeting campaigns
• Generate a ROAS of 9X through Google Search, Display, Facebook, Instagram, Youtube, LinkedIn and Adroll campaigns
• Optimize e-commerce campaigns by A/B testing creative assets, messaging, audiences and landing pages

Brooklyn, New York, US

Audit, strategize and execute lead generation campaigns. Responsibilities: Paid Advertising: Setup and profitably scale cross-platform campaigns across advertising networks such as Google, Facebook, LinkedIn & Adroll.CRO & Landing Page Optimization: Conduct CRO audits and strategize A/B tests to improve customer experience and increase landing conversion.

New York, New York, US

• Achievements – Mentored 9 small businesses (<$500K) to profitably sell services online; launched two 6-figure online courses; Invited as a guest lecturer on Digital Marketing at NYU; Established two Indian companies in.
• Develop and execute digital marketing strategy for small businesses in retail, consumer goods and personal development
• Methodically plan and lead cross-platform campaigns, including website, SEO/SEM, email, and social media advertising
• Train diverse marketing partners to generate and track metrics for continuous improvement in process and results

Chennai, Tamilnadu, IN

Cupertino, California, US

• Achievements – 80% annual revenue growth to $80 Million;
• Developed GTM campaigns with C-level execs of India’s 3 biggest electronic retailers for Macbook, iPad & Apple Watch
• Created a data-driven retail strategy & fully owned its nation-wide implementation; boosted secondary sales by 80%
• Increased inventory turns by 70% through accurate product mix forecasting and an automated replenishment system
• Ensured consistent “Apple” retail experience across 250 stores; identified top 70 high-potential retail stores across India; customized and implemented Apple Shop-in-Shop experience within 8 months
• Drove diverse digital marketing activities with retail partners, ex: email marketing, social media contests, google ads, etc.

Eindhoven, Noord Brabant, NL

• Achievements – 82% annual sales growth; Awarded “Accelerate award” in 2012
• Collaborated with cross-functional teams in marketing, product management, and sales to developed customized products,solutions, and payment models to support diverse client project requirements
• Established relationships with senior decision makers of key accounts; led pricing negotiations through closure
• Achieved sales revenue of $30 Million from top 30 corporate accounts nationwide with a YOY growth of 82% in 1 year

Mumbai, Maharashtra, IN

• Achievements – Directed GTM strategy for new sub-brand; 35% CAGR growth; grew revenue share by 8x for new products
• Led new product development strategy and established retail sales channels across 20 states for Tata Agrico (sub-brand)
• Developed loyalty & customer satisfactions programs & organized influencer events, enabling 4% increase in market share
• Supervised creative agencies; directing product promotion and launch campaigns for 25 new products and 3 sub-brands
• Directed the appointment, evaluation, and training of 41 distributors and retailers nationwide

Dublin 2, IE

• Junior Software Engineer
• Worked as a programmer and on implementing design changes for an important British client.

Master Of Business Administration (M.B.A.), Marketing And Strategy

Bachelor Of Technology - Btech, Information Technology