Abhi Kothari Email & Phone Number

Gurugram, Haryana, India

Bengaluru, Karnataka, India

Bangalore Urban, Karnataka, India

Bangalore Urban, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Ahmedabad Area, India

Project Brief:• Specializing in retail activation for Bhavnagar city and adjoining rural district in Gujarat and focusing on shopper trends in the cool oil category, • Measuring the effect of BTL Activations on shopper behaviour, repurchase and new consumer addition to the brand portfolioObjectives:• Understanding of Distribution Channel & Retail Survey (Distribution Channel with respect to Competitor & Other Brands)• Conducting Consumer Research (Understanding Consumer Behaviour, Insights & Analysis with respect to Door to Door Promotion) and find reason for De-growth of Navratna Oil• Understanding of BTL Activities & Promotion being undertaken (with respect to Navratna Oil & Competitors)• Understanding of Rural Markets (Rural Distribution, Rural Consumer & Rural Marketing/Promotion)Deliverables/ Recommendations:• Conducted a market research across distribution channel to probe the reason for de-growth of Navratna Oil during FY 16 for assigned Geographic area• Co-ordinated with ASM, Distributors and Third-party Vendors in territory planning and routing for the assigned geographical area for two types of BTL activations a) Promotional Van Campaign b) Door to Door selling activities• Trained, supervised and motivated 30 plus promoters for the activity by empowering them on use of sampling and SPIN selling techniques to achieve the individual sales and productivity target for sales promotion• Developed a Dynamic Productivity Roadmap that ensured 125% of productivity target and 175% percent of sales target which helped in turn-around of De-growth in sales of Navratna Cool Oil in Retail market• Designed a plan of action to alter consumer behaviour by reviewing product and packaging strategy

Ahmedabad Area, India

Key Responsibilities:• Developed content for Offers (deals, printable and coupons) on merchant store page of RetailMeNot by content aggregation from various sources like merchant newsletter, merchant site, Facebook, twitter and competitor websites• Took complete ownership of merchant store pages of top paid merchants like Amazon, Macy’s, Nike, Starbucks, Domino’s, Uber, Jc Penny, Domino’s and many more• Interacted with clients on timely basis to discuss improvement in content aggregation and curation methodologyKey Assignments/ Initiatives:• Analyzed consumer behavior by tracking Offers using internal analytics tool and derived patterns to understand consumer insight about latest trends• Increased paid merchant’s store page revisits by 150% during routine period and 250% during festive season• Mentored 10 new hires during training and shadowing phase

Ahmedabad Area, India

Key Responsibilities:• Generated sales order of 50 lakhs per month from 44 existing clients and achieved sales target of 117% for the year • Researched and anticipated shifts in the negotiating power of clients to invent negotiating strategies• Spearheaded the business development to increase the number of clients in portfolio• Collaborated in Drafting of sales proposal and service contract to close the deal and provided after sales service and grievance redressalKey Assignments/ Initiatives:• Formulated Customer Pyramid to focus on high value client as well as used customer alchemy to increase company’s profitability• Retained 90% of existing customer and added 20% new customers• Reduced the lead time in more than 50% of the order by 2 days

Master Of Business Administration (M.B.A.), Marketing, 7.07 Cgpa

Activities and Societies: Member of Finnacle investments- Investments and Asset Management club of IMT Ghaziabad

Bachelor’S Degree, B.E., Electronics And Communication Engineering, 7.59 Cgpa

Activities and Societies: Hold various roles in organization of college events