I am based in China since 2010 developing & supplying products for Consumer Electronics, Apparel, LED Lighting, Household, Lifestyle & RFID communications to the clients around the world, and linking Chinese manufacturers to the international clients. I believe that it is a more efficient process when everyone focuses on their core. I try to simplify the product procurement for my clients, and help local manufacturers with Business development and marketing.I was born and educated in India, where I graduated from one of the top 50 fashion schools in the world – NIFT. I worked for a leading Indian clothing brand, ColorPlus, and was also involved with one of the world’s biggest sports league, IPL.For many years I was involved with American golfwear brand, Chase54, as their Product Head, developing products from Asia working closely with sales, design and marketing teams in US. I also worked with local Chinese retailers to introduce our products in China.I was involved with trading of various products. And nowadays I have been involved with high-end audio products serving clients all around the world.Traveled all around China and the manufacturing hubs in Asia. Closely observed the changes in business behavior and society based on the changes in the Chinese economy. Has helped my clients to understand how to make these changes work to their advantage.What I bring on the table:- A deep understanding about the manufacturing from Raw materials to packaging and shipping- An in-depth knowledge of business development and its nuances.- End to end understanding of business, finance and trade.- An innovative point of view: Forecasting the consumer behavior and development of new products- Strong grip on costing of various products and industries.- A sourcing & manufacturing process, which understands the end consumer.