As the Head of Swasthyamitra program for the Affordable Health Mission (AHM), I lead a transformative initiative aimed at making healthcare accessible and affordable for underserved communities. My role bridges strategic planning with operational execution, ensuring the seamless integration of AHM objectives across GNRC hospitals while fostering a patient-centric approach.Key Responsibilities:• Strategic Leadership: Define yearly revenue targets, develop growth strategies, and ensure financial sustainability for the AHM program in collaboration with senior leadership.• Team Management: Oversee a diverse team, from Zonal Managers to grassroots Swasthya Mitras, focusing on goal alignment, performance tracking, and capacity building through training and mentorship.• Operational Excellence: Streamline resource allocation, optimize costs through vendor negotiations, and implement robust systems like MIS and grievance handling mechanisms to enhance efficiency.• Community Engagement: Build strategic partnerships, organize outreach programs, and develop initiatives to promote healthcare awareness and patient flow.• Performance Monitoring: Regularly review key metrics such as revenue, patient satisfaction, and team performance to ensure alignment with organizational goals.Achievements include establishing robust feedback mechanisms, scaling team productivity, and driving impactful healthcare delivery across regions. With a commitment to excellence, I foster a collaborative environment that emphasizes innovation, inclusivity, and measurable outcomes.

As a District Manager at GNRC Hospitals, I play a critical role in bridging the gap between healthcare services and communities. My work involves promoting GNRC Hospitals' specialized services, fostering relationships with key community leaders, and driving patient engagement to ensure improved healthcare access across my assigned district. Key Responsibilities1. Community Engagement:: Conduct daily community meetings to educate residents on emergency and planned healthcare services, connecting with at least 50 individuals in each session. 2. Strategic Networking Build relationships with Key Opinion Makers (KOMs) such as village leaders, healthcare workers, and local influencers to serve as advocates for GNRC Hospitals. 3. Patient Advocacy Facilitate access to GNRC’s healthcare services for both emergency and elective patients, ensuring smooth coordination and support. 4. Awareness Initiatives: Distribute informational materials like emergency awareness leaflets, health magazines, and calendars to strengthen community knowledge about available services. 5. Data Management: Maintain detailed records of community leaders and outreach activities to monitor engagement and improve service delivery. This role enables me to make a meaningful impact by connecting underserved communities with quality healthcare services while driving patient-centric solutions. Through active engagement and strategic outreach, I am proud to contribute to GNRC Hospitals’ mission of transforming healthcare access in the region.

 Responsible for developing the overall walk-in channel of business for the Kolkata units Driving the community connect initiatives in RWAs, Social clubs, Educational institutions andJoggers parks Defining the specialty wise marketing strategy involving ATL, BTL and Digital media and itssuccessful execution Responsible for developing strategies to improve OP to IP conversions Responsible for optimum utilization of allocated Marketing expense budget Responsible for maintaining a liaison with internal team of full time and visiting consultants Responsible for managing the Service Line Executives assigned to surgical specialties Responsible for planning and execution of outreach clinics in potential territories of EasternIndiaKEY ACHIEVEMENTS: Started integrated marketing approach for CK Birla Hospitals Achieved an average growth of 50% in OP to IP conversions for our surgical specialties

:o Responsible for managing the sales team and motivating them to achieve the desired resulto Development of marketing and sales strategies and ensuring implementation of the sameo Responsible for development of revenue from the walk-in channelo International business development through embassies, insurance companies, facilitators, and expat communitieso Development of pricing strategieso PR and corporate communicationso Management of existing upcountry OPDs and to identify more potential regions to start more such OPDs

o Domestic sales -Responsible for business development through trade marketing -Setting up of Satellite/OPD centers for making the services more accessible to the public -To organize academic sessions for doctors along with patient contact programmeo International Sales -Responsible for business development through international patient facilitators -Relationship building with Embassies and other diplomatic missions -Responsible for organizing International OPDs in association with our foreign partnerso Marketing: -Responsible for coordinating with the design and media agency for creating and executing ad campaigns -Responsible for coordinating with PR agency for media coverage -Responsible for online marketing through our online agency

Responsible for overall functions of Sales and Marketing department- Development of marketing and sales strategies and ensuring implementation of the same- International business development through embassies, insurance companies, facilitators, and expat communities- Business development through referral network from Doctors, Hospitals and Nursing homes- Institutional business development through corporate and insurance companies- Development of pricing strategies- Involvement of in-house doctors in business development through incentive plans- To plan and execute sales & brand awareness campaigns from time to time- PR and corporate communications- To organize academic sessions CMEs, Workshops, health talks etc.

- To ensure business development through referrals from general physicians, hospitals and nursing homes- To tie-up with nursing homes and hospitals for out-house OPDs- To organize academic sessions like CMEs and workshops from time to time

Institutional Sales- Empanelment of potential PSUs, corporate and insurance companies- To organize awareness programs like health talk, camps etc- Follow-up with existing corporate to ensure regular inflow of business- To start and manage OPD implants in corporate and PSUsReferral sales- To ensure business development through referrals from general physicians, hospitals and nursing homes- To tie-up with nursing homes and hospitals for out-house OPDs- To organize academic sessions like CMEs and workshops from time to time

- To handle OPD appointments and billing- Admissions and Discharge billing- Coordination with Insurance and corporate for getting cashless facilities for their employees