Abhijeet Kumar Email & Phone Number

Us

Advanced to position of leadership and responsibility, tasked with leading 20-member team to optimize patient experience in digital and non-digital touchpoints by overseeing digital analytics. Strategic Planning: Planned, implemented, and launched marketing/data analytics strategies that improved overall business operations.Digital Marketing: Expertly utilized latest advances in Martech tools, Adobe, Tealium, Invoca, and Google Analytics to perform predictive modeling and consumer journey analytics to improve digital experience, transactions and lead optimization.Platform Integration: Spearheaded data democratization and strategic Martech architecture to drive platform integration across AI user cases.Digital Media Optimization: Championed consumer personalization efforts across Paid Media channels to generate new leads and achieve traffic conversions.Data-Driven Decision Making: Organized critical data, defined KPIs, conducted data analysis, and draw informed conclusions regarding future roadmaps.Performance Optimization: Implemented Unified measurement framework leveraging Marketing mix modeling and Multi-touch Attribution across organization to optimize online and offline media performance.Team Development: Skillfully communicated data analytics project goals to talented teams to successfully capture targeted results.Campaign Management: Transformed social media campaign performance into tangible narratives, recommending optimal strategies for maximizing audience engagement.Strategic Execution: Implemented Agile methodology across analytics organization to streamline and prioritize project intakes and delivery of results tied to business goals.

Us

Pioneered multi-year product roadmaps, leveraging state-of-the-art machine learning and AI to revolutionize marketing measurement to support pivotal healthcare stakeholders.Digital Integration Expert: Championed innovative strategies to seamlessly bridge patient digital and offline experiences, optimizing patient journeys and amplifying marketing ROI.High Performance Team: Orchestrated the recruitment and development of a high-performing 20-member team, including Senior Managers, Principals, and Data & Analytics professionals, within a span of 2 years, championing a Center of Excellence model.Revenue Growth & Profitability: Increased revenue margins by 5%-7%, translating to an impressive $30M-$40M in annual profits. Grew ROI by 8x, marking a staggering $2B in total revenue and financial forecasting a 20% conversion.Marketing Innovation: Introduced groundbreaking behavioral segmentation strategy, harnessing machine learning to elevate marketing campaign conversion rates by a notable 12%.Cross-Functional Leadership: Directed 20 diverse teams to lead the rollout of a comprehensive marketing measurement initiative, securing a remarkable profit surge of $50M-$60M across multiple channels.Industry Thought Leader: Regularly showcased analytics expertise at regional, national, healthcare and marketing forums, solidifying a reputation as a subject matter authority and industry influencer.

Walnut Creek, Ca, Us

Spearheaded dynamic team of data scientists and analytical experts, optimizing member experience, retention, and growth while managing operational budgets and building vendor relations.Portfolio Enhancement: Elevated AAA product offerings (including Insurance and travel services) by adopting cutting-edge data analytics, AI, and tech advancements.Analytic Adoption: Collaborated with external partners to craft sophisticated marketing mix model, resulting in a 15% surge in patient membership and a 10% uptick in insurance ROI.AI Integration: Rolled out AI-driven lead scoring system, doubling Insurance P&C conversions/slashing call center interactions by 40%.MarTech Adoption: Seamlessly integrated state-of-the-art Martech tools, such as Tealium, Google Cloud, Salesforce, and Liveramp, to refine targeting, budget, and member loyalty strategies.

Minneapolis, Mn

Oversaw a $1M marketing analytics and CRM budget, pioneering marketing segmentation with predictive models to achieve a 2X surge in key performance indicators. Innovative Sales & Conversion Strategies: Crafted a lead scoring algorithm that tripled contact rates, Introduced a groundbreaking algorithm with Visio product roadmaps that grew B2B sales by 40% across life insurance and annuities.Cost Efficiency & Executive Leadership Engagement: Achieved a 30% reduction in acquisition costs by adopting data analytics, seminars, and multi-touch attribution models. Presented these transformative insights to executive leadership, impacting strategic decisions at the highest organizational levels.

Reston, Virginia, Us

In this Marketing Agency role of a seasoned analytics leader, implemented CRM and loyalty program analytics across diverse sectors, managing a dynamic team and a budget exceeding $5M.Marketing Strategy Enhancement: Leveraged data-driven insights to refine messaging and offers, resulting in markedly improved marketing reach, targeting, and customer lifetime value.Loyalty Program Optimization: Championed the enhancement of Wyndham Hotels' loyalty program, employing advanced segmentation and lifecycle profiling to maximize email marketing efficacy.CRM Streamlining: Transformed CRM processes by adeptly aligning communication touchpoints with customer journeys to create a seamless and personalized customer experience.

Eden Prairie, Minnesota, Us

Steered an international team, using data analytics to strategize credit risk and marketing programs, decreasing risks, improving fraud prevention and approval ratings.Strategic Credit Underwriting: Designed novel models and data strategies for clients with limited credit histories, achieving a 10% sales boost, a 20% rise in new accounts, and nearly $20M in incremental sales.Award-Winning Performance: Garnered the company's highest accolade and was twice honored with the Credit Business Impact award, underscoring exceptional contributions to credit strategy and business growth.

London, Gb

New York, Ny, Us

Managed Marketing Mix Modeling projects across US and Canada for Procter & Gamble

Ms, Economics & Marketing

Ms, Resource Economics & Policy; Marketing Research & Econometrics; Consumer Behavior And Marketing

Bsc, Agriculture