Data Analyst
Current- Designed and developed an interactive e-commerce Data Studio dashboard to visualize and analyze key performance metrics, resulting 10% increase in platform DAU.- Understanding business perspectives from a marketing standpoint and helping companies efficiently reach their goal, by using data. - Customer Conversion Rate, Churn and Customer Retention Rate, Lead nurturing, optimizing landing pages, NPS & CSAT Score, CLTV & CPC, CAC, MRR / ARR using Google Data Studio.- Improved UX front with the help of user behavior pain point data and developed retention strategies to improve customer loyalty and reduce churn.- Improved online sales for Bisleri by raising conversion from 5% to 8% through website enhancements, user-friendly design, and successfully optimizing the campaigns.- Increase conversion from organic traffic from 8% to 12% and reduce paid campaigns by 4%.