Abhijit Das Email & Phone Number

Abhijit Das is a Customer Engagement - Senior Manager at Zee Entertainment Enterprises Limited.

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  Customer Engagement - Senior Manager

  Zee Entertainment Enterprises Limited

  Dec 2014 - Present - Kolkata, West Bengal, India

  • Developed and implemented strategic initiatives to enhance Subscription Revenue, ensuring the optimal availability and positioning of Zee Bouquets/Channels within the desired DPO's Packs and LCN.• Monitored collections in relation to subscription revenue, taking proactive measures to mitigate credit risk and uphold financial stability.• Discovered avenues for channel marketing to optimize Reach & Penetration, thereby enhancing brand visibility and increasing viewership.• Fostered frequent interaction with affiliates in the assigned territory, leveraging relationships to negotiate and secure favorable deals aligned with company goals.• Collaborated closely with the independent channels team to execute essential marketing activities, enhancing awareness of program/event schedules, and boosting demand for Zee Channels.• · Reached out to Local Cable Operators, comprehending their business dynamics and concerns, and implemented appropriate measures to fulfill mutual goals.• Conducted frequent scrutiny on piracy activities, ensuring stringent measures to prevent revenue leakage and protect the organization's financial interests.• Maintained regular interactions with cross-functional teams, ensuring smooth operations and addressing issues promptly for efficient business processes.• Maintained strong vigilance on market trends, reviewed market intelligence reports for affiliates, and formulated strategic responses as per situational analysis to safeguard organizational interests.• Prepared both ad-hoc and scheduled reports, providing critical insights across various operational areas to facilitate informed decision-making.