During my near 3 year stint at Archetype (earlier called Text100), I grew from the position of an Intern to a Senior Account Executive (Consultant). I handled some of the company’s most marquee clients across sectors, primarily gaining expertise in the automobile industry. Clients serviced: Maruti Suzuki India Limited, Goodyear India, Tupperware India, Volvo Eicher Commercial Vehicles, Alankit Key tasks:+ Strategizing and executing campaigns across various platforms: print, electronic and digital+ Drafting press releases, product notes, business and launch announcements for all the above-mentioned mandates + Part of the New Business Development team- researching and pitching to new clients like Apple, Kia, MG and Honda+ Crisis communication and media management+ Organizing and leading multi-city press conferences and events + Industry and competition mapping + Developing and maintaining media and client relationships + Day to day brand communication and media outreach+ Market research and monitoring industry trends+ Mentoring, guiding and training younger team members