Abhijit Venadan Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

• Scaled Glance product in the US, Japan and Brazil from 0 to 1 by setting up analytics and content strategies. Additionally implemented Data science content recommendation models for these markets resulting in a 2x revenue jump.• I implemented SDK-level changes to improve the user experience, each change underwent thorough A/B testing and a systematic rollout.• Oversaw core user engagement metrics by establishing alerts to detect fluctuations and created standard operating procedures… Show more • Scaled Glance product in the US, Japan and Brazil from 0 to 1 by setting up analytics and content strategies. Additionally implemented Data science content recommendation models for these markets resulting in a 2x revenue jump.• I implemented SDK-level changes to improve the user experience, each change underwent thorough A/B testing and a systematic rollout.• Oversaw core user engagement metrics by establishing alerts to detect fluctuations and created standard operating procedures (SOPs) for troubleshooting them.• Established analytics for new features and product launches by testing all screen touchpoints. Collaborated with data engineers to define data pipelines, ensuring the new data was effectively usable. Show less

Bengaluru, Karnataka, India

• Automated Brand Revenue reporting, billing, and sales incentives.• Built Brand Revenue dashboards to track key metrics like DRR, eCPM and performance across different segments to get actionable insights for the account management and Sales team.• Developed a Campaign request tool on Salesforce to centralize client services tasks, and trained stakeholders for its efficient use.• Conducted Glance Advertising Certification, to set up learning modules and training classes for the… Show more • Automated Brand Revenue reporting, billing, and sales incentives.• Built Brand Revenue dashboards to track key metrics like DRR, eCPM and performance across different segments to get actionable insights for the account management and Sales team.• Developed a Campaign request tool on Salesforce to centralize client services tasks, and trained stakeholders for its efficient use.• Conducted Glance Advertising Certification, to set up learning modules and training classes for the Sales and GTM team to get an upper hand when they take Glance to the market as a branding space. • Conducted quarterly reviews for key accounts which provided in-depth analysis of campaign performance thereby suggesting new avenues of growth.• Coordinated and launched SOPs to Standardize Games on Nostra, including guidelines for maximizing revenue from existing inventories and creating new ones based on user journeys.• Strategize and coordinate monetization product tracks to upscale Brand marketing on Glance. With An in-depth understanding of the product, coordinated with PSO and product to solve concerning issues and analytics. • Streamlined the monetization data structure to have faster run time of dashboards and reduce data resource cost. Show less

Bengaluru, Karnataka, India

• Managed key accounts across India and Indonesia, generating over $1 million in revenue. Developed campaign strategies to enhance brand visibility.• Scaled brand marketing in Indonesia from the ground up, establishing processes for campaign management, reporting, End of Campaign (EOC) reports, BLSs, and handling sales queries.• Created query-based dynamic targeting cohorts to optimize campaign performance, resulting in a 2x increase in click rates on brand ads and a 1.5x improvement in… Show more • Managed key accounts across India and Indonesia, generating over $1 million in revenue. Developed campaign strategies to enhance brand visibility.• Scaled brand marketing in Indonesia from the ground up, establishing processes for campaign management, reporting, End of Campaign (EOC) reports, BLSs, and handling sales queries.• Created query-based dynamic targeting cohorts to optimize campaign performance, resulting in a 2x increase in click rates on brand ads and a 1.5x improvement in other KPIs, including click-to-visit, installs, and Order order-through rate (OTR). Show less

Bengaluru, Karnataka, India