Managed categories - Home & Kitchen, Small Appliances, Water & Air Purifiers and Geysers of brands like Kent, Milton, Wonderchef, Spherehot, Pureit and Cello for Hardtrac. Job role include vendor onboarding, product selection, cost working & price derivation, raising purchase orders, price negotiation, product listing, inventory control, P & L ownership, aging analysis and stock correction, liaising between e-commerce portals like Paytmmall, pepperfry, Amazon, flipkart, etc and Brands.

• Managed operations of Gemcolorz’s e-commerce brand–Colorznshades which included Cataloguing, Inventory Management, Vendor Management and Product Promotion• Monitored sales, supported the senior management in all decisions, and ensured a high level of competitiveness for the brand in the market• Evaluated the effectiveness of marketing programs, provided market analysis and insights to senior management• Maintained effective working relationships with customers through regular meetings, identified and obtained further sales and business development opportunities• Facilitated order management, assisted in system integration, performed data mapping & data management, listed products and executed various management tasks such as account addition• Designed, built and maintained social media presence for the company and its clients• Developed customized products based on customer’s demand, ensured customer loyalty through excellent customer service and met all client needs appropriate to their business• Collaborated with the IT Dept. and Shipping Dept. to solve customer realted issues• Successfully rationalized and integrated all online assets through coordinating with a cross- functional team; made recommendations to senior managers

Vehicle optimization for intracity movements• Eliminated SOP violations thus reduced error rate, increased on-time delivery and increased vehicle utilization• Reduced vehicle idle time at various branches due to staff unavailability by 100%, waiting time of drivers from 12.5% to 16.67%, overtime cost of 12 hr duty vehicles by 25%, along with a major decrease in idle time of 24 hr duty vehicles